Apartment Marketing Ideas

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Insanely Great Ideas

This lens is intended to be THE one stop shop for INSANELY GREAT apartment management resources, announcements and ideas.We provide links to some of the best websites, books and articles about our industry.

Book of the Month 

Amazing Tools

So many good books out as of late

Anam Cara: A Book of Celtic Wisdom by John O'Donohue

Anam Cara: A Book of Celtic Wisdom by John O'Donohue

From John O'Donohue, poet, philosopher, and schola more...0 points

How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins

How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins

Decline can be avoided. Decline can be detected. D more...0 points

M Brewer Group 

Dedicated to putting a dent in the multifamily universe; by Mike Brewer

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Insanely Great Blog Postings 

Multi-Family Blogs

Top Multi-Family Blogs
These are to the top Multi-Family blogs to date.

Apartment Marketing Blog 

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Great Reads 

Books for an Insanely Great Apartment Living Experience

Apartment Therapy: The Eight-Step Home Cure

Amazon Price: $11.20 (as of 07/13/2009) Buy Now

Small Apartments

Amazon Price: (as of 07/13/2009) Buy Now

Making More of Small Spaces

Amazon Price: $38.00 (as of 07/13/2009) Buy Now

Reads on Current Trends 

Survival Spanish for Apartment Managers (Spanish Edition)

Amazon Price: $19.95 (as of 07/13/2009) Buy Now

Survival Spanish For Apartment Managers and Maintenance Supervisors

Amazon Price: $25.00 (as of 07/13/2009) Buy Now

Happy About Apartment Management: 30 Years of Expert Tips and Advice on Multifamily Property Management

Amazon Price: $17.95 (as of 07/13/2009) Buy Now

Leadership: The Map 

The books that will help in making you an Insanely Great Leader

I am offering from my own account the books that helped in bringing a tremendous amount of cheer and joy to my leadership journey. I hope you enjoy them as much as I did. Most important I hope you act on the principles! M

Think and Grow Rich

Amazon Price: $7.99 (as of 07/13/2009) Buy Now

Purple Cow: Transform Your Business by Being Remarkable

Amazon Price: $13.62 (as of 07/13/2009) Buy Now

Mavericks at Work: Why the Most Original Minds in Business Win

Amazon Price: $21.56 (as of 07/13/2009) Buy Now

Crucial Conversations: Tools for Talking When Stakes are High

Amazon Price: $10.79 (as of 07/13/2009) Buy Now

Radically Applicable Articles 

Gen Y

Tips for communicating with the younger generation in your workplace
Gen Y: Digg.com CEO Jay Adelson's tips for communicating with the younger generation in your workplace...
Scents and Sensibility
Scents and Sensibility
Researchers say smells can affect a shopper's behavior. So stores are trying to cash in on what the nose knows
Beyond the Blog
Show you're a thought leader in your industry with a thlog

In 2001 and 2002, ancient history in Internet time, savvy business owners who were looking to tap into current trends and build rapport with customers and prospects began to launch blogs. The world of blogging has since exploded-Blogcount recently reported that 547,157 blogs were updated in one month-and in that sea of navel-gazing, silly link swapping and armchair punditry it's not easy to build brand awareness.
50 Ways to Laud your Leasing Consultant
How about showing your associates some love this Valentine's Day and every day with the great ideas included in our Featured Article of the Month? Fifty Ways to Laud Your Leasing Consultant is authored by Grace Hill's own Kara Rice.
Understanding the 20-Something Workforce
Today's workforce is increasingly diverse as employees from three generations work and function together in business. But while this combination of talent creates a symbiotic work environment, the increasing entry of Generation Y employees, those in their early to mid 20s, has many a Baby Boomer manager confused...

Apartment Therapy Blog 

Great Site for Ideas

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The Top 7 Sales Interview Quesitons 

Guranteed to draw the Insanely Great!

This is a verbal interview where I give candidates 30 minutes to answer all 7 questions allowing them to skip around if they need to.

It's an anxious environment where I leave my phone on disturb, I turn up the volume on my computer so that each chime of an email can be heard and they face the window to the busy sidewalk outside. I want it to be as close to the controlled chaos they will experience in any one of my sales offices.
  1. Define a major problem, issue or concern in your life or career and 3 independent ways you would fix it.
  2. Tell me "the" story about the next 5 years of your life.
  3. Tell me a story about a time you saw someone dragging their feet on a project, include how it made you feel.
  4. Tell me a story about a time you had to deal with an unpopular decision.
  5. Tell me a story that illustrates your ability to influence another person verbally.
  6. Tell me a story about the worst boss you ever worked for, include how you were able to work for them.
  7. Tell me the one thing that you would NOT want your current leader to tell me about you if I were to call them right now.