Online Marketing Guru

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

BRIEF DESCRIPTION ABOUT THE KEYWORDS

Quirk Marketing:

Ever wanted an agency that could help you market your items? Quirk eMarketing is here to equip you with the knowledge, products and services to help you build your brand and market your business on the Internet.

Sample of Mindmap for online marketing:

You can view here a prepared mindmap of the core strategies essential for succeeding online, whether you're just starting out or you've been online for years.

B2C Internet Marketing:

B2C Internet Marketing is a short marketing term used to refer to Business to Consumer marketing. Unlike B2B Internet marketing, which concentrates marketing campaigns toward other businesses; B2C Internet Marketing concentrates their campaign on the customer base of everyday consumers. B2C Internet Marketing strategies usually is product driven, it's usually an emotional experience for the buyer- not a business decision.

History
Quirk was born in March 1999 with the sole purpose of providing innovative eMarketing services to the global business community. Extensive knowledge of the Internet and a desire 'to go where no agency has gone before' enables us to offer a complete eMarketing solution for your brand. Using our unique knowledge and abilities, we apply the fusion of marketing and technology for the benefit of your business.

We begin by offering clients the formulation of a results-oriented eMarketing strategy, tailored to meet their specific business needs. We follow up with web development and implementation of the appropriate campaign tactics and just when you thought it couldn't get any better, we have all the technological systems to support it.

Our team of QuirkStars is comprised of marketing-focused designers, developers, copywriters, consultants and researchers whose passion to learn and innovate ensures that we provide real benefits to our clients.

Our consulting and development teams are small and specialised, allowing us to offer a truly personal service. Direct, continuous communication with our clients is always promoted to ensure that the end product always suits our client's requirements exactly.

We do it because we love it!
Where are we going? (Our Vision)
We won't rest until we are world leaders in the provision of eMarketing products and services. We will achieve this through passion, dedication, innovation and unsurpassed levels of customer service.

Mission Statement
To assist our clients in making their business endeavours a resounding success through the implementation of results orientated eMarketing principles that utilise sound technological infrastructures.

Methodology
Our consulting and development teams are small and specialised, allowing us to offer a truly personal service. Direct, continuous communication with our clients is constantly promoted to ensure that the end product suits our client's exact requirements.

If you're doing business on the Web, there will come a time tht you just can't handle the complexities of your plans. And few, if not all, could end up to tragic mistakes.

So, how to fix this?

For many people the solution would be to make a list of all the key elements in their business plan. But lists are linear and the Mind doesn't think in a linear fashion. The Mind thinks in terms of associations, hierarchy, image, color, form, and pattern. So to organize your ideas and generate new ideas, a Map is much more effective than a list. In fact, at the back of your Mind, you probably already have a vaguely-defined map of your online business. A Mind Map is simply a way of putting that structure down on paper. (Micheal Southon)

Mind Mapping, also known as 'Radiant Thinking', is a technique that was developed in the 1970's by Tony Buzan. A Mind Map consists of a central word or concept, with 5 to 10 main ideas radiating out from that central concept.

Here's an example of a Mind Map for an Internet Business.


photo is from:http://www.grabacoffee.com/blog/imindmap-review-the-official-mind-map-software-endorsed-by-tony-buzan/

So what is a Mind map in a nutshell?
Mind Map is simply a map of your knowledge on a subject, in this case your online business. And so, its truly an effective way to have an inventory on what you know about online marketing.

Why you should use a mind map?

*They are easier to read than bulleted lists;
*They are better for brain storming;
*They are much more interesting than bullets if you have to present your blogging ideas in a PowerPoint presentation;
*They are much more spatially efficient since you can branch out your ideas horizontally (lists grow mostly vertically;) and
*Mind Maps let you see what you're thinking; bulleted lists don't convey the same ideas with the clarity that a mind map has.

BENEFIT:

*helps you organize information hierarchically, in a way that is not possible with lists.



How to make your own MIND MAP?
1.Place a central idea or concept in the middle of a blank page, and circle it.
2.Jot down 5 to 10 Basic Ordering Ideas, radiating out from the central concept.
3.Connect each Basic Ordering Idea to the central concept with outward-pointing arrows.
4.As an aid to creating your Basic Ordering Ideas, ask yourself: "If the central concept of my Mind Map were a book, what would be the chapter headings?"
5.Each Basic Ordering Idea can become the center of another Mind Map.

What is the hardest part in selling?

Well definitely, HOW TO SELL YOUR ITEMS! You may have the best product in the world, but if people are clueless about it, then more likely they will still not buy it!

Given this scenario, you definitely need a hand to help.... and that is through..

B2C Online Marketing!That's why it is crucial to have a good B2C Internet Marketing Strategy in place.

B2C Internet Marketing is a short marketing term used to refer to Business to Consumer marketing. Unlike B2B Internet marketing, which concentrates marketing campaigns toward other businesses; B2C Internet Marketing concentrates their campaign on the customer base of everyday consumers. B2C Internet Marketing strategies usually is product driven, it's usually an emotional experience for the buyer- not a business decision.

How does B2C marketing works?

B2C marketing in any medium is a single step buying process- in other words; you only have a few seconds or minutes to sell the product or service to the consumer. In most instances, this means you need an eye-catching B2C marketing campaign that will reel in the consumers and ultimately capture them. B2C Internet Marketing is even faster paced than store front marketing campaigns; there's more competition, there's less time to impress the buyer, and your only hopes are great B2C Internet Marketing strategies.

Factors to be taken note of:

TRUST- is an important key in internet marketing. You may do this by offering a guarantee, by posting satisfied consumers comments, and even by giving out incentives for customers that return. B2C Internet marketing campaigns may need to incorporate coupons, special offers, and even email promotions. Anything that can get your target audience excited and visiting your website will be needed. As well, you will need a plan to incorporate a good Internet store-front. Internet Store fronts include good website design, easy navigation, and fast downloads. All of these need to be included in your B2C Internet Marketing campaign.