It's a means to an end 

Squidoo lenses are the means to an end, never the end itself.

Imagine where you would always want to be, at 'Grand Central' or at the end of the line somewhere you don't ever know existed.

Ask yourself where does people want to go when they arrived at this station?

Are they getting the answers to the questions that they are asking? Do they get the directions to where they are going? Can they buy the products they are shopping for?

Each of the following books have references to Squidoo in one way or another. Read them, or just scan their intent through the excerpts.

They are The Art of Your Lenses.

Focus Like a Laser Beam 

In Focus Like a Laser Beam, acclaimed management consultant and business blogger Lisa Haneberg offers business leaders a new way to direct their focus that, like a laser beam, is direct, fast, and on track. The book offers leaders ways to improve energy and engagement in the workplace and redirect how people communicate at work. Focus Like a Laser Beam is filled with useful suggestions for dealing with distractions and diversions and outlines the ten practices that will help leaders focus on what's most important.

Focus Like a Laser Beam: 10 Ways to Do What Matters Most

by: Lisa L. Haneberg

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Amazon Price: $16.47 (as of 12/03/2008)
List Price: $24.95
Used Price: $3.46

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Small Giants 

What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger...

Small Giants: Companies That Choose to Be Great Instead of Big

by: Bo Burlingham

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Amazon Price: $9.72 (as of 12/03/2008)
List Price: $14.95
Used Price: $2.57

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The Corporate Blogging Book 

With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away...

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

by: Debbie Weil

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Amazon Price: $17.96 (as of 12/03/2008)
List Price: $23.95
Used Price: $1.43

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Clear Blogging 

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.

Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

by: Bob Walsh

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Amazon Price: $16.49 (as of 12/03/2008)
List Price: $24.99
Used Price: $4.85

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The Blog Ahead 

'The Blog Ahead' is a concise, yet hard hitting analysis of the Internet from someone who has lived it, including the authors most recent, though still nascent, participation this new phenomenon. "Old world" examples of communication history and philosophy versus the authors own technology driven career at a unique time of growth in our evolution are contrasted for some very interesting conclusions. From media to business to academic disciplines, the excerpts are analyzed, themes are explored, axioms are offered, and even a touch of humor is drawn.

The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance

by: R. Scott Hall

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Amazon Price: $26.56 (as of 12/03/2008)
List Price: $34.95
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Buzzoodle Buzz Marketing 

Buzzoodle Buzz Marketing is the roadmap to create more buzz, visibility and sales for your organization through word of mouth evangelism with you and your advocates. In as little as five minutes a day, you can create substantial buzz for your organization and make it a more successful organization. It is the small business answer to a limited marketing budget.

Buzzoodle Buzz Marketing

by: Ron McDaniel

Release Date: 11/01/2006

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Amazon Price: $15.99 (as of 12/03/2008)
List Price: $15.99
Used Price: $5.18

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Learn from the master 

The Dip

THE DIP is a little book about quitting. This lens tells you what you need to know before you buy a few dozen copies for everyone you know.   It's a mind grenade, a little bit of insight that will help you see what's causing your organization (...

RuleTheWeb

Or you can keep it from them and remain superior.

Learn from the best 

THE 59 SMARTEST ORGS ONLINE

GetActive, NetSquared and Squidoo partner up to bring you this list of the 59 smartest nonprofit organizations online today. These charities were chosen for their excellence in online storytelling and collaboration with their donors. We didn't play...

Thirteen Days in October: The Cuban Missile Crisis

In the summer of 1962, the Soviet Union dispatched a fleet of commercial cargo ships filled with nuclear missiles, launchers and anti-aircraft guns--all under false manifests--across the Atlantic Ocean to Fidel Castro's Cuba. Forty thousand Sovi...

Learn from each other 

Web Development Reference

The Internet and the World Wide Web (WWW) are not synonymous: the Internet is a collection of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections, etc.; the Web is a collection of interconnected document...

How To Lensroll

No, it's not rock-n-roll, it's a bit of a twist-n-sway actually, but once you get the hang of it, it's rock-n-roll all the way. "Another way to highlight the best and brightest lenses is to feature them -- and link to them -- in your own lenses...

So, What About Squidoo? 

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The Social Networking Update 

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