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The Art Business - Resources for Visual Artists

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The Art Business for Artists

 

Do you want to know more about the business side of being an artist? Or maybe you're looking for a particular piece of business information for artists?

Whether you are an emerging or experienced artist, this site provides you with a link to information and advice about professional development, marketing opportunities and other matters relevant to the business of being a visual artist.

Much of the advice is generic and applicable to all artists no matter where they live. Where information is country-specific, it tends to focus on on the UK. It also provides information relevant to the US market 

Check out also other sites relevant to the business of being an artist (see other lens listed in the right hand column)
- Blogging for Artists
- Copyright and Orphan Artworks
- Packaging, posting and shipping art
- Art Equipment
- Art Supplies in the UK
- Art Supplies in the USA

Bookmark and Share: Use icons in right hand column to create a bookmark or link to be able to check back to this site and/or e-mail this site to a friend who is interested in the business side of being an artist? 

IMPORTANT - DISCLAIMER Please note that I am not engaged in offering professional advice and I take no responsibility for and have no liability in relation to your reliance on any of the information offered by the sites listed here.  I'm just sharing what I've found.  Most of the people writing on the internet are sharing their experiences and offering their opinions.  It's up to you to make sure your research is thorough enough for your purposes.  If you need professional advice then I suggest you contract with the appropriate professional. 

You can find out about.................... 

just click on a link to go straight to that topic

Starting Out - what do you need to know? 

A variety of information for those minded to pursue an angle within the art business
Making a Mark: The "stickability' factor
RECOMMENDED READ
How do you cope with the 'grind' of being an artist and developing your art and your business at the same time. What is 'stickability'? Why is 'stickability' an essential ingredient of being successful.
About.com: Developing Your Career as an Artist
In order to be a successful painter you need to work at it, as you would for any other career. Here you'll find information on painting competitions and exhibitions, career development, organizations which offer funding, and the various art organizations you can join.
Making a Mark: Common artists' questions answered
Contains a link to a list of common questions that most artists ask at one point or another when developing your career - and the responses from Alan Bamberger of ArtBusiness.com.

I bet you've still not got a satisfactory answer to at least one of them.......
Self Discipline for Artists by Nita Leland
Ten steps to self discipline suggested by Nita Leland, author of The Creative Artist
Making a Mark: Will you be a success if you blog your paintings daily?
Discusses the characteristics of people who do well and achieve success selling online
Making a Mark: Feedback on what increases your artistic productivity
At the end of January, I did a post about What increases your artistic productivity - and invited people to comment on what they found helped them. It attracted a lot of comments and lots of really good insight into what works for other people!
Making a Mark: What increases your artistic productivity?
I've been prompted by a couple of posts I read recently on a productivity blog about organisation and increasing productivity to ask all my readers two things:
* What's the one thing you do which increases your artistic productivity - BUT you've never read about it in a 'how to' art book?
and
* Which recommendation for improving artistic productivity do you tend to ignore - because it doesn't work for you?
The Painter's Keys Community :: The Most Comprehensive (Free) Resource For Artists Worldwide
For emerging artists or improving painters - Robert Genn writes weekly about how to improve painting, learn creativity, motivate artists and teach creativity....and enjoy success in any creative field.

This is a recommended read for emerging artists. Check through the archives for more good advice.
Art Blogs at absolutearts.com - "Rejection/Perseverance" by Paul Dorrell
Rejection/Perseverance by Paul Dorrell. " Artists have frequently asked me, how does one go about getting accepted by a gallery? Well that's a complex question, to which there is no easy answer".........read on
Art Blogs at absolutearts.com - "Posterity or Prosperity — Can Artists Have It Both Ways?" by Barney Davey
"Should you create for commercial success or attempt to create a museum bound legacy?" ..........read on
"Making their Mark" - an audit of visual artists
This report on an audit of visual artists in Scotland tells us about what sort of aspirations artists had in Scotland in 2003, what sort of challenges and difficulties they faced, and what opportunities artists identified and what their views were on their needs for continuing development. It has universal messages for people all over the world.
Making a Mark: Maggie Stiefvater - two of everything
Maggie Stiefvater tells how she organises her art and art business around her other major responsibility - being a 'stay at home' mum of two young children
Making a Mark: From ACEOs to powerseller
Why Maggie Stiefvater succeeds at doing what she is doing with her art career
Making a Mark: The Artist's Year Book 2006
The Artist's Year Book is published by Thames and Hudson. It is published on an annual basis and relates entirely to the UK art world and includes advice, information and contact details about: commercial galleries and dealers; public museums and galleries; art material suppliers and services; framers and printers; studios and exhibition spaces for hire; art education and courses; art fairs and festivals; art prizes, open competitions and residencies; arts boards, councils and funding opportunities; societies and other arts organisations; art magazines and PR contacts
Paul Dorrell's Blog - Friday Tips For Artists : Index
Paul Dorrell is a novelist/gallery owner, and author of Living The Artist's Life- a seminal guidebook for artists. This is the link to the index of his "Friday Tips for Artists: Making Things Easier" on his blog

Reality Checks 

Don't try and reinvent the wheel!

People with experience have information and advice to share.

Take some time out, grab a hot drink and read on if you want to save yourself time in the long run, avoid frustration and generally give your art a chance.
ArtBusiness.com - How Not to Succeed in the Art World
HOW NOT TO SUCCEED IN THE ART WORLD
Artists everywhere work hard to sabotage their careers, compromise their reputations, make sure they never get shows, ignore the advice of dealers or advisors or coaches or consultants or anyone else knowledgeable about how the business works, all in order to maintain art world statures of consummate anonymity........So are you ready to go nowhere? Excellent. Here's all you have to do:
Art Advice - 5 Facts Artists Have To Face To Succeed In Business
Face the Facts
5 Facts Artists Have To Face To Succeed In Business
It's important to note that the title of this article specifically refers to facts related to being successful in business, rather than being successful as an artist. Success is a term that is defined differently by each us. Think about it...what are the things you think you need to accomplish before you consider yourself successful?
dickharrisonblogspot: TEN COMMANDMENTS FOR SELLING WHAT YOU CREATE
Dick Harrison's 10 Commandments start with "You can't sell it if you don't show it". Read on to find more good advice
The Painter's Keys: Principles of Pricing Art by Robert Genn, posted: 04/02/17
The Ten Commandments of Art Pricing
Making a Mark: 10 Free Life Lessons on being a Professional Artist
Maggie Stiefvater has written yet another butt-kicking piece for all those people making excuses for why they're not more successful as professional artists.
Artist & Art Competitions, Contests, Opportunities, Gallery Show Scams, Pay to Play
ART & ARTIST CONTESTS, COMPETITIONS, SHOWS, AND MORE--WILL THEY GET YOU SOMEWHERE OR ARE THEY DEAD ENDS, TIME WASTES, OR SCAMS?
Alan Bamberger of ArtBusiness.com with another riveting reality check.
U.S. Department of Labor / Bureau of Labor Statistics : Artists and Related Workers
U.S. Department of Labor / Bureau of Labor Statistics Occupational Outlook Handbook

BOOKS: Business Basics for Artists 

books on Amazon

Taking the Leap: Building a Career as a Visual Artist

Cay Lang's "Taking the Leap" has helped thousands of artists jumpstart their careers and make real the dream of exhibiting and selling their work. An internationally exhibiting photographer and teacher, Lang offers the wisdom of experience, as well as enthusiasm and gentle humor, to guide artiststhrough the ins-and-outs of the art business. Practical and inspiring, this revised and updated edition offers two new chapters-on using the Internet and the media to best effect-as well as step-by-step advice on preparing presentation materials; finding and dealing with galleries (as well as bypassing the traditional gallery system); handling therights, royalties, and taxes; an extensive resource list; and other invaluable information and advice for both beginning artists and those ready to take the next step in their careers.

Avg. Customer Rating: Amazon Rating

Amazon Price: $13.57 (as of 07/26/2008)
List Price: $19.95
Used Price: $9.79

Usually ships in 24 hours

How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist", with new and expanded resources for succeeding in the burgeoning Internet art market (The New York Times). Now in its fifth edition, with over 85,000 copies of previous editions sold, How to Survive and Prosper as an Artist is the top guide in the Amazon Art Business charts - and offers a way of taking control of your career and making a good living in the art world.

Avg. Customer Rating: Amazon Rating

Amazon Price: $12.24 (as of 07/26/2008)
List Price: $18.00
Used Price: $8.97

Usually ships in 24 hours

Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

Artists need help with the business side of their career and this 302-page, twenty-one-chapter volume aims to answer all the questions they could have. It provides a guide for creating long- and short-term marketing plans and provides an education about how to gain a competitive edge in the marketplace. Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Avg. Customer Rating: Amazon Rating

Amazon Price: $19.95 (as of 07/26/2008)
List Price: $19.95
Used Price: $13.01

Usually ships in 24 hours

Internet 101 for Artists, Second Edition: With a Special Guide to Selling Art on eBay (Internet 101 for Artists)

Educate yourself on all aspects of promoting your artwork online. This book includes a thirty-page chapter on the methods Susan F. Greaves, a California artist, has developed to successfully sell her work on eBay and make thousands of dollars per year. You'll also learn about: acquiring a URL, broadcasting for results, designing your homepage, meta tags, guerrilla tactics, search engines, tracking visitors, and more.

Avg. Customer Rating: Amazon Rating

Amazon Price: $10.85 (as of 07/26/2008)
List Price: $15.95
Used Price: $9.09

Usually ships in 24 hours

I'd Rather Be in the Studio!

I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical advice to help you sell more art and build an art career that lasts.

Avg. Customer Rating: Amazon Rating

Amazon Price: $24.95 (as of 07/26/2008)
List Price: $24.95
Used Price: $25.52

Usually ships in 24 hours

BOOKS: Getting started 

books from Amazon

Breaking into the Art World: How to Start Making a Living As an Artist

Have you ever wanted to be a full-time artist and make a living at it? Have you ever wanted to know how to get started selling your art? Then this book is for you! "Breaking into the Art World" is filled with practical information on "how to get started making a living as an artist."

The author, Marshall White, lives in Kona, Hawaii and works as a full-time artist. This book is the first of his writings to be published and was written to help other artists who often ask him, "Do you make a living with your art how did you make the jump to being a full-time artist?" It has been written for people who, like himself when he began, have no clue what to do to get started marketing and selling their art.

Avg. Customer Rating: Amazon Rating

Amazon Price: $17.96 (as of 07/26/2008)
List Price: $19.95
Used Price: $21.57

Usually ships in 24 hours

2008 Artist's & Graphic Designer's Market

The 2008 Artist's & Graphic Designer's Market is a reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design. Readers will find complete, up-to-date contact and submission information for more than 1,900 art markets such as greeting card companies, magazine and book publishers, galleries, art fairs, ad agencies and more. Informative interviews with successful artists and art buyers offer advice on how to make contacts and succeed in the competitive art industry. Readers will also discover valuable resources for obtaining grants, marketing and promoting their work, and networking with fellow artists.

Includes nearly 2,000 markets that exhibit and/or buy artwork; each listing includes detailed contact information as well as specific guidelines for submission. Articles and interviews offer valuable business tips and describe the best practices for submitting artwork as a professional.
Provides resources for aspiring artists--professional organizations, grant programs, helpful Web sites, publications of interest, trade magazines, conferences and more.

Avg. Customer Rating: Amazon Rating

Amazon Price: $17.81 (as of 07/26/2008)
List Price: $26.99
Used Price: $5.31

Usually ships in 24 hours

Writers' & Artists' Yearbook 2009 (Writers' & Artists' Yearbook)

A yearbook for writers and artists - which is actually more about writing than art. However this title is a comprehensive directory of media contacts and contains a wealth of practical advice and information on a huge range of topics including copyright,finance, submitting a manuscript, e-publishing, prizes and awards.

Avg. Customer Rating: Amazon Rating

Amazon Price: $19.77 (as of 07/26/2008)
List Price: $29.95
Used Price:

Not yet published

Children's Writers' & Artists' Yearbook 2009 (Yearbook)

Contains practical advice and information by well-known children's media experts

Avg. Customer Rating: Amazon Rating

Amazon Price: $19.77 (as of 07/26/2008)
List Price: $29.95
Used Price:

Not yet published

Smart Women Take Risks: Six Steps for Conquering Your Fears and Making the Leap to Success

Helene Lerner coaches you on actualizing your potential. In "Smart Women Take Risks", she empowers you toward success in a six-step program that includes methods to determine whether a risk is a 'best bet' or a 'no go', change your perceptions about risk taking, commit to goals, increase confidence, and much more.

Avg. Customer Rating: Amazon Rating

Amazon Price: $15.61 (as of 07/26/2008)
List Price: $22.95
Used Price: $2.74

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Being a Professional Artist 

advice and guidance on professional standards and contractual relationships

Whether or not you earn all your income as an artist, once you start taking money off people or trying to take money you need to start to act in a professional way

In the UK, artists have the Artists Information Company to provide them with help and assistance (see links below). I'm still looking for the equivalent in other countries - if you know of relevant sites please leave a comment.
a-n The Artists Information Company
HOME PAGE:
Exposing the diversity and complexity of artists' practice, we're providing an inspiring critical space to research, analyse and debate contexts for practice now and in the future.
a-n THE ARTISTS INFORMATION COMPANY: : CODE OF PRACTICE
The Code of Practice for the Visual Arts draws from the experiences of practising artists and of commissioners, curators and others with whom they work and sets out the principles that underpin good practice, and makes connections with examples to show how they work.
a-n THE ARTISTS INFORMATION COMPANY: : PRACTICAL GUIDES
Practical guides: How do I set up in business, organise events, make proposals? What are my responsibilities on copyright, insurance and health and safety? What's the best way to price work, approach galleries, get legal advice and collect debts?

Use these guides from artists, curators and arts experts as an introduction to being professional as an artist.
a-n THE ARTISTS INFORMATION COMPANY: : TOOLKITS
The toolkits are designed to support and enhance artists' professional practices, and improve their working relationships.

- The artist's development toolkit: enables practioners and students to develop themselves and their practice.
- The artist's contracts toolkit - an introduction to the contractual process.
- The artist's fees toolkit: establish a charge rate.
- The studios toolkit: a step by step guide to developing group studios.
SNAG: Professional Guidelines for the arts and crafts community
Professional Guidelines include inventory record proforma, model release contract, checklists for exhibitions and claims for damaged work etc
American Artist: Checklist for Certificates of Authenticity
October 19, 2006 - an article providing a checklist for Certificates of Authenticity and identifying those states which require them
Professional Guidelines - by Harriet Estel Berman
Professional Guideslines covering various topics (exhibition ckecklist; juried opportunities; open studios; fundraising etc), compiled by metalsmiths but with generic application
American Artist: Putting a Positive Spin on Rejection
Nothing is more frustrating than rejection, and many times artists inject a rejection letter?often merely a form letter?with more meaning than was intended: The art is bad; the artist is an idiot for submitting it; the letter writer is biased or expressed the opinion of the entire world. Handling adverse?or even favorable?reaction to one's work is a learned behavior, the result of maturity, confidence, and experience with how art dealers, exhibition jurors, and collectors think.

The Business of being an Artist - sources of information 

Websites providing Information and Advice

There are a number of sites which regularly provide advice and information about the business aspects of being an artist
Articles for Artists - Resources to Present, Promote, Market Your Art
Very useful business articles for artists on this generic art business site
Art Marketing Workshops, Classes and Consulting
Artists: Are you tired of waiting for success?
Art Biz Blog
Art business blog for marketing, promotions, and general business help for artists. From Alyson B. Stanfield.
Art Advice
This series of articles is designed to teach artists the skills they need to manage their own careers.

Artists are encouraged to return to this site frequently to obtain information and advice on business aspects of their career and to help see themselves as emerging professionals.
Artquest
Artquest is London's advice and information service for visual artists and craftspeople providing online and face-to-face support. As well as our website, which receives over 25,000 visits a month, we run conferences, training events and networks.
FREE SALES TIPS FOR ARTISTS PODCASTS
A website with free podcasts / talkcasts providing sales tips for artists from Dick Harrison an art rep experienced in art marketing
Selling Art Online: Information on Where (and How) to Sell Art on the Internet
Artists, need help selling art online? EE has tips for how to sell art online, reviews of art-selling websites, and online art marketing advice. Learn what art buyers want, how to price your art, and which online art galleries you should use to successfully make art sales online.
WetCanvas! - Art Business Forum
Being a professional artist is more than just creating art. Come on in for a daily dose of tax issues, dealing with galleries, print vendors, and commission seekers.
American Artist: Business of Art
Business of Art articles

The Art Business: Internet forums 

Forums which focus on the business issues relating to the visual arts

Want to ask a question or get some advice? Try asking for help in some of the Forums listed here and/or read about other people's experiences.

Be aware that some of the answers may come from artists who may know (or think they know) only a little more than you. I take no responsibility for and have no liability for your reliance on the information and advice offered. Please also read all relevant disclaimers on the sites listed.
Wet Canvas: Art Business Forum
Drop in for discussions about the business side of creating and share your experience with others.
Wet Canvas: Legal Corner
Get ripped off by a gallery and want to know your rights? Need advice on negotiating a contract? Need more info on copyright implications? BUT make sure you read the WC Disclaimer and be aware that not everybody offering an apparently definitive opinion is an expert.
Wet Canvas: Internet Sales Strategies
This forum can be a useful resource for those endeavouring to market their art on-line. However be aware that it can be obsessed with e-bay at times and some opinions can be based on only partial information.
Etsy :: Forums :: Business & Marketing
Business and marketing matters - posting limited to Etsy members

JOURNALS: Art Business magazines and journals  

journals from Amazon

Organising yourself, your artwork and your studio 

Making a Mark: Folders and files and finding things
My file structure and organisation of folders for artwork is "awesome" - but very simple. Really!

The basic principle works for anybody who likes a bit of structure in their lives - like "cat's eyes" on the roads and signposts in airports. If you don't like structure you might as well stop reading now..... ;)
Making a Mark: Starting over with a clean sheet and a tidy studio.......
OK - so did you have a New Year Resolution to tidy up, clean up your studio, declutter, give away everything you don't use and generally recycle your way back to creativity - and some space to put the results? Try reading the blog posts identified in this item
Making a Mark: Open Studios around the world
There has been a positive surfeit of people getting their studios built/reorganised/tidy for Christmas and then 'boasting' about how nice they look - with photographs!!! Plus I've found a few others that look rather nice.
The Pastel Pointers Blog - Keeping Records of Your Paintings
Keeping track of our finished paintings and the "lives" they're having is something we shouldn't overlook. When they're fresh in our minds, we remember them, but let a few months or years pass by, and it becomes more difficult. Without good records, you'll struggle to confirm a title for a specific painting, the place where it was painted and when, its size and outer frame dimensions, the medium used, the exhibitions and galleries where it has been shown, and the purchase information.
Contemporary Textile Art » Art Business Organization - How I Organize my email
One of my goals for this year was to get my email under control.

I started the year with over a hundred emails in my inbox and a disorganized system for dealing with them. I've gotten my queue down to 6 a few times but I still haven't conquered it. My goal is to end each week with 0 emails in my inbox AND to minimize the number of times I have to touch each piece of email because it's unorganized. I swear I reopen some of the same ones over and over again when things become a mess.

Marketing and Selling Art 

The next set of modules are all about selling your art.

Each module focuses on different channels for getting your art to market or issues you will need to address in selling your art.

The rule of thumb for the time involved in marketing and selling art is generally suggested to about 50%.

That means 50% of your time needs to be spent on working at marketing and selling if the rest of the time spent on developing and refining your art is to have a positive outcome for you in financial terms.

The Art Economy 

Katherine Tyrrell's art blog

These are blog posts from my blog which are especially relevant to artists developing their art business
Art Market Trends - Art in a Weak Economy
ART MARKET TRENDS - ART IN A WEAK ECONOMY
The following article examines the probable impact of recent economic and financial events on the overall art economy and art market trends, and on the speculative sector of the art trade in particular, a sector which has been, to resurrect the dotcom homily of Alan Greenspan, "irrationally exhuberant" over the past several years. On a broader level, it explains how the art economy works and examines the risks and misconceptions inherent in art speculation. However, no matter who you are or what kind of art you create (or collect), economic uncertainty makes buying and selling art more challenging.
Making a Mark: What should artists do about marketing their art in a recession?
January 2008 - and a recession is looming. What strategies can artists adopt to continue selling their art?
Making a Mark: What should artists do about marketing their art in a recession? - Part Two
In January I wrote about What should artists do about marketing their art in a recession? This is Part Two. We're still not 'officially' in a recession but.....things are getting worse.......
Market Research for Artists - Sell More Art
SELL MORE ART - MARKET RESEARCH FOR ARTISTS
Alan Bamberger on ways to conduct that research
Banksy vs Shepard Fairey - Art Market Analysis
ART, MONEY, SHEPARD FAIREY, BANKSY, AND THE QUEST FOR CLARITY
or
Adventures in Art Market Comparison and Analysis
Making a Mark: Fine artists in decline in the USA?
The single most important fact about this group is that the total of fine artists, art directors and animators is completely bucking the overall trend of growth and has been in overall and significant decline since 1990.
Art Print Issues: Indie Art Intersection
Barney Davey
If you choose to, you could let all the economic troubles and related bad news we are faced with daily and the ongoing deconstruction of traditional art marketing venues get you down. Or, you could rejoice in being living in what perhaps is the most exciting time ever for independent artists.

Making A Mark - on Marketing and Selling 

Making a Mark: How NOT to succeed in the Art World
Commentary on an artbusiness.com article (see "Reality Checks")
Artist and Gallery: the risk/reward equation
A blog post which looks at the risks and rewards of the relationship between artists and bricks and mortar galleries - from both perspectives
Making a Mark: The Own Art Scheme: making art affordable
The National Art Purchase Scheme set up by the Arts Council
Making A Mark: PayPay in Europe
In Europe, on the 2nd July 2007, PayPal arrangements will change when the company which provides the PayPal service in Europe changes and moves location from the UK to Luxembourg where it has acquired a banking licence.
Making a Mark: Why women succeed at representing artists
commentary on a Guardian article
Making a Mark: The art of writing a Press Release
This Guide explains what you need to know if
- you've ever written a Press Release but lacked guidance on how to go about it; or
- if you've issued a Press Release but it failed to achieve the impact you had hoped for; or
- one day soon, you think you might want to write a Press Release......
(Now available as a pdf file here)
Making a Mark: Unique vs. repeat visitors - and the impact on sales
How many repeat visitors do you get? Is the number increasing over time? Do they bring you repeat business if you use your blog to help you market your art?

This post looks at site tourists versus repeat visitors and their impact on sales.

e-mail marketing, newsletters and mailing lists 

Art Biz Blog: Resources for your artist mailing list
Art business blog for marketing, promotions, and general business help for artists. From Alyson B. Stanfield.
10 Journalism Tips For Bloggers, Podcasters & Other E-Writers
Blogs, podcast & e-newsletters make it easy for anyone to be a journalist. Here are some tips on how to do it well.
Art Biz Blog: Writing copy that sells
Alyson B Stanfield recommends

10 Keys to Copy That Sells! by Alexandria Brown
© 2001-2008 Alexandria Brown International Inc. www.AlexandriaBrown.com

Online entrepreneur Alexandria K. Brown publishes the award-winning 'Highlights on Marketing & Success' weekly ezine with 28,000+ subscribers.

The Painting A Day Phenomenon 

Daily paintings - or 'a painting a day' has been a very popular trend - but not everybody has understood how to make it work in commercial terms.

Read these links if you think you'd like to try 'a painting a day' and selling via your blog / website / e-commerce site
Daily Paintings: Frequently Asked Questions
RECOMMENDED READ
Justin Clayton is a successful daily painter. He has published a very informative set of answers to the questions that he frequently gets asked by those wanting to join the daily painting movement - and shows us a video of him painting

This is an essential read for all artists who are thinking about selling daily paintings via a blog.
Making a Mark: Will you be a success if you blog your paintings daily?
Discusses the characteristics of people who do well and achieve success in selling daily paintings online.
Making a Mark: Art Calendar and "a painting a day"
highlights an "Art Calendar" article on the trend for artists to do "a painting a day" and quotes "Making a Mark"
Making a Mark: "Why artists should blog" Part 2 - the success of painting-a-day blogs
Commentary on "a painting a day" blog movement and its potential impact on artist sales and galleries

Selling Art through an Art Gallery 

Art Dealer and Gallery Advice for Aspiring Artists
ASCENSION ETIQUETTE FOR ASPIRING ART STARS
Everybody wants your art - here are the rules of engagement for dealing with all those offers to represent to you and your work

Advertising On-line 

Most Hated Advertising Techniques (Jakob Nielsen's Alertbox)
Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.
Making Web Advertisements Work (Alertbox)
Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.

Art Commerce sites on the Internet 

These are sites which can be used to market artwork. A listing in this section is not a recommendation - each site works for some people and not for others.
eBay stores - Art, Original Art and Paintings items on eBay.com
Assess the competition in e-bay stores used by artists. How does your store template and approach measure up?
Art on e-bay UK
Scope to sell Art, Posters, Paintings, Prints, Photographs on eBay.co.uk
ArtByUs
ArtByUs.com Art Auctions aims to provide a marketplace for affordable art but does not does not sell mass produced art
Etsy - a place to buy and sell things hand-made
An online marketplace for buying and selling all things handmade - including orginal art and hand-pulled prints. Etsy lets you shop by color, place, time and material.
Cafepress
CafePress.com is an online marketplace that offers sellers complete e-commerce services to independently create and sell a wide variety of products
A Cafe Press Resource
CafePress.com is perfect for artists, authors and musicians or even bloggers. With a free basic shop you can upload your artwork and sell printed-on-demand t-shirts, mugs, stickers and so much more with the only cost being your time. Print-on-demand books and CD are also at your fingertips
Cafepress alternatives
A lens comparing CafePress with its three main competitors
Art.com - Posters, Art Prints, and Framed Art Leader.
Art.com can supply a print of your artwork - and mat it, frame it and ship it on your behalf - for a price.
Making a Mark: SquidBids - a new tool for those auctioning art on e-bay
SquidBids appears to be positioned as an alternative (or a suppement) to blog marketing of e-bay work - just as a squidoo lens could be said to be an alternative to using a search engine.
Art Switch
Art Switch is a service which allows collectors to try out the art through renting - and allows artists to widen their potential income base and number of collectors

It's new - but looks like it has a good business model and the website is very professional.
All Things Handmade: About Page
The sole purpose of the blog is to help Etsy artisans drive more traffic to their handmade goods. The mini blog is maintained by Volunteers.
Empty Easel Review - CafePress.com: Where Art Becomes. . . Stuff.
CafePress.com was one of the first online markets to offer print on demand services to artists. Now CafePress has over 6.5 million members (each with their own CafePress shop) who sell t-shirts, mugs, stickers, cards, and yes, even posters and framed prints of their artwork...........
As a company and a service, I think CafePress is running a good show?you can put your favorite designs, phrases, or artwork on nearly anything your heart desires. But as an art store? For fine art prints?

In my opinion, there are better options elsewhere.
Empty Easel Review - Etsy.com: A Place to Sell Fine Art Online or Just Handmade Items?
Because of Etsy's popularity, I've had several requests lately to review it - and while it's not solely a fine art site (the focus is really on crafts and handmade items) it's certainly possible for fine artists to use Etsy to display and sell art online.

How to avoid scams and fraud 

A regular topic of interest for artists involved with the internet is the subject of scams and fraud.

Increase your awareness of the sort of things which happen - time and time again.
Painter's Keys - How to spot a phony
Robert Genn writes about how to spot the sort of scams and phony expressions of interest received by many artists.
Art Biz Blog: What to do with vague email inquiries
Art business blog for marketing, promotions, and general business help for artists. From Alyson B. Stanfield.
The Cycling Artist - For Artists: some words of warning
Tina Mammoser provides a useful summary of what to look out for in relation to scams and potential fraud and what action to take
Making a Mark: Beware of online scams affecting artists
Two of the people I subscribe to have recently tackled the potential for fraud and scams perpetrated on artists - often through the medium of websites, blogs and e-mail. Many are of a repeated type which are now becoming well-known - but not everybody has yet got the message.
Artist, Art Gallery Scams, Time & Money Wastes, Empty Promises
DEAD ENDS, MONEY PITS, TIME WASTES, FLIMSY PROMISES, AND SCAMS
Posted January 23, 2008
All artists wanna sell lots of art and get lots of press and have lots of shows and be lots of famous, right? Well, any artist who's made it will tell you that achieving these goals is a long, arduous, step-by-step process. That said, there's no shortage of artists out there who not only want it fast, but who also believe they can get it fast. For those of you who fall into that category, there's no shortage of promises and propositions floating around, offers to streamline the process and advance you to the endgame, some of which sound immensely compelling, and all which can be yours for varying amounts of outlay-- either cash or art or both.
Artists Network - Beware Internet Art Scams
Beware Internet Art Scams by C. Sharp February 21, 2008
Summary

* How these scams work
* Tips for protecting yourself
* Sample Internet art scam letter

Art Shows and Competitions 

Websites and journals which provide information about art shows and competitions
Juried Art Exhibitions : Art Shows and Art Competitions
Juried Art Exhibitions, Juried Art Shows, Art Competitions, Art Contests, Opportunities for Artists, Call for Entries
THE ART LIST - Art Contests and Opportunities for Visual Artists and Photographers
Monthly e-newsletter and opportunities database for artists and photographers listing hundreds of art contests, art competitions, and opportunities for visual artists and photographers.
ArtDeadline.Com - Artist Income and Exhibition Opportunities
The art world's source for income and exhibition opportunities. Searchable database and magazine for artists seeking juried exhibitions, grants, jobs, internships, residencies, percent-for-art, art in public places, design RFP's, etc, for all mediums and disciplines.
Juried Art Show s-- Judging a Juried Art Show
What a juried art show is like from a juror's point of view.
The Artist's Magazine - Digital submissions to art competitions
A tip of the week identifies the basics that need to be observed
Endless Summer Art Fair
Endless Summer Art Fair - The Summer Art Fair Newsletter of pastel artist Casey Klahn. Lots of useful tips and comments about the art fair circuit.
160 things to take to Art Shows, Art festivals, Craft Shows........
Convenient check list for artists and crafters from Festival Network Online
* product/packing related
* Literature
* Office supply kit
* sales related
* miscellaneous

Art Licensing 

What to think about and what to be careful about

This is a new section which will have new links added to it ona regular basis
Ten Secrets to Success in Art Licensing by Lance J Class, President of Porterfields Fine Art Licensing
"So much of the art that is submitted to us for review at Porterfield's is just beautiful, and yet is completely unsuitable for licensing.... Over the years I've learned that there are basic rules or "secrets" to art licensing that will make some talented artists winners in licensing their art and reaping the potential financial rewards of doing so, while other artists who are perhaps equally talented will lose out completely because they just didn't know the secrets of successful art licensing.

It all comes down to how you paint, what you paint, and how you present your art, and what I'm going to attempt to do in this article is to give you some very basic guidelines that will help you succeed in a very competitive business."
The Do's and Don'ts of Art Licensing by Porterfields
How to license art and protect your rights at the same time.
How to Avoid Mistakes in Licensing Your Art by Porterfields
How to license art and protect your rights at the same time.

Making A Mark - on Blogging and Websites 

Making a Mark: How do I find things to blog about?
Somebody asked me recently how I manage to find things to blog about. It immediately struck me as a good subject to blog about - and therein lies the nub!

So - here are my suggestions for.....

6 great ways to find different subjects to blog about
Making a Mark: Keywords, site descriptions and meta tags - how search engines find your website and content
From an advanced novice's perspective..........
Making a Mark: How to add a sitemap to your website
Does your website get the traffic it deserves? Do you have an xml sitemap on your website? Can the Google and Yahoo bots crawl your website and add its pages to their index of webpages?
Making a Mark: Why artists should blog
some reasons why artists should blog
Making a Mark: "Why artists should blog" Part 2 - the success of painting-a-day blogs
Commentary on "a painting a day" blog movement and its potential impact on artist sales and galleries
Making a Mark: The latest chapter in the Moleskine story
makes a link between the revival of Moleskine, 'small is the new big' and community blogging on the internet
Making a Mark: Contact details: how can I send you an e-mail?
Today's Techie Saturday post is about e-mail addresses on websites:

* advertising your e-mail address;
* leaving your e-mail address; and
* avoiding e-mail spam.
Making a Mark: Exploring Web Analytics #1
Web analytics is the study of the behaviour of visitors to websites/blogs.
Making a Mark: How to find and change key words
This follows on from my post earlier this week on Keywords, site descriptions and meta tags - how search engines find your website and content. It concerns itself with

* How to review/revise page descriptions and keywords for individual pages in SiteKreator
* How to use Google Ad Words to identify keywords
* How to use keywords in Blogger
* How to use keywords in Squidoo
Making a Mark: Advertising your work on your blog - the design essentials
You want to create the right impression with your website or blog - so should you use advertising? Or should you just use the design lessons from advertising? One of the questions which perplexes me is whether or not a case can be made for using advertising on an artist's blog or website. However when it comes to lessons to be learned from advertising about design effectiveness I'm not in the least bit confused. The answer is clear - there's lots to learn and use - whether or not you use adverts!
Making a Mark: Why it's a good idea to use labels in Blogger
The aim of this post is to help people to understand better:
* why using categories or labels is a good idea
* how to choose labels to use
* some things to think about before using Labels in Blogger
101 Five-Minute Fixes to Incrementally Improve Your Web Site - Inside CRM
These quick tweaks will help you keep visitors engaged.

Websites and weblogs 

Help, tips, advice and techniques for different approaches to creating an internet presence

USATODAY.com - Artists take paintings to masses
Artist/bloggers are democratizing the art world, using the Internet to change the making and selling of art. Dealers and galleries, who command 50% commissions, no longer have exclusive control in defining who is emerging or successful. Now artists...
Lorelle on WordPress » 2006
Helping you learn more and do more with WordPress
Lorelle on WordPress - a list of her Blogging Articles
This link is a massive resource for bloggers and would-be bloggers. Lorelle Von Fossen writes intelligently and with humour about: blogging generally; how to begin blogging; writing tips and techniques; blogging tips; blogging tools; blogging adminstration; comments and comment spam; tags and categories; social bookmarking and bookmarks; copyright and legal issues; bloggers; blogger lists and anything else about blogging that you can think of!
Promoting Your Artistic Website - by Matthew Bates
A Simple Introduction to SEO or how to make sure people find your website
Build a Website for Artists by Matthew Bates
This is an article specifically oriented for visual artists who want to create their own websites, however the principals involved work for the creation and promotion of any website.
Google Webmaster Central
Webmaster Central - the one-stop shop for comprehensive info about how Google crawls and indexes websites. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your sit
EBSQ - Self Representing Artists
a website for artists who represent themselves
Google Sitemaps Goes Standard With Acceptance By Microsoft and Yahoo! « Lorelle on WordPress
Why you need a sitemap
A List Apart: Topics: User Science
What does a user want? Designing for needs. Putting the user first. Making web content accessible to more people and more kinds of internet devices. Designing and testing usable interfaces. Use-case models and model users. Scenario development, wireframes. Usability testing on the cheap. And on the not so cheap. How to spec a site people will want (and be able) to use. (87 articles)
Keyword Selector Tool
Not sure what search terms to use or keywords to include? Enter a term related to your website and this selector tool will show you the number of related searches that include your term and the estimated number of times that term was searched in the last month. All suggested search terms are subject to a standard editorial process.
Making a Mark: Why it's a good idea to use labels in Blogger
The aim of this post is to help people to understand better:

* why using labels is a good idea
* how to choose labels to use
* some things to think about before using Labels in Blogger
SEO check list
Satsig.net - SEO check list: Here is a check list about what to do before launching your page. It is worth getting it right, as your page may be read by search engines immediately and then not again for several weeks.
Where Art Meets Technology
A blog by David Darrow which sets out to help artists understand and use computers and web technologies to advance their careers, gain exposure and sell art
F-Shaped Pattern For Reading Web Content (Jakob Nielsen's Alertbox)
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
Making a Mark: Keywords, site descriptions and meta tags - how search engines find your website and content
I discovered recently that I can now vary the description for each page on my website and tailor the meta tags/keywords to each page. So that's what I'm now engaged in doing.

However I decided to check out which were the best keywords for each page. This post (and the next one) is about that process - so if you are not an expert and want to know a bit more about keywords, meta tags and site descriptions you may well find something interesting in what follows.
Making a Mark: Exploring Web Analytics #1
Web analytics is the study of the behaviour of visitors to websites/blogs. This post looks at the definitions of the technical terms used in web analytics.
Making a Mark: How to add a sitemap to your website
Does your website get the traffic it deserves? Do you have an xml sitemap on your website? Can the Google and Yahoo bots crawl your website and add its pages to their index of webpages?

This blog post provides some tips for how to create and upload a sitemap
Seth's Blog: Silly Traffic
Seth Godin's riffs on marketing, respect, and the ways ideas spread.

This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces.
75% of all unfocused visitors leave within three seconds.
Any site, anywhere, anytime. 75% bounce rate within three seconds.
Right-Justified Navigation Menus Impede Scannability (Jakob Nielsen's Alertbox)
Users scan lists by moving their eyes rapidly down the left edge. Menu items that are right-aligned make scanning more difficult.

Blogging for Artists 

Making a Mark: Blogging for Artists
Blogging for Artists - Resources for Artists is my new squidoo lens. It's going to be the home for all the links that I've accumulated about blogging as an artist.
Making a Mark: Advertising your work on your blog - the design essentials
You want to create the right impression with your website or blog - so should you use advertising? Or should you just use the design lessons from advertising? One of the questions which perplexes me is whether or not a case can be made for using advertising on an artist's blog or website. However when it comes to lessons to be learned from advertising about design effectiveness I'm not in the least bit confused. The answer is clear - there's lots to learn and use - whether or not you use adverts!

Social media Marketing - tips and techniques 

Marketing Pilgrim: Social media marketing
"Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action........". Read more about what ben wllis has to say about the five pillars of social media marketing
Art Fag City » Round up: Blogger Advice on Press Releases and Artist Press Kits
.....rather than putting together a rehashed list of what galleries and artists should do with their press releases and kits, I've let the experts speak for themselves.
Life Plein Air » Facebook Advertising Update
Facebook Advertising Update: December 7, 2007

I think Facebook is doing a lot of smart things, and their new ads are no exception. Unlike many sites, Facebook contains a lot of information about their users, including their interests, gender, age, home town, etc. I know this worries some people, but not me. If by providing this information I see ads that are more appropriate to me, great. I'm going to see ads anyway, why not see ads that meet my interests?

Although I only started November 18, I do have some results to share that seem interesting.

Business Blogs for artists 

Blogging by people who understand artists and the art business
Art Biz Blog
Art business blog for marketing, promotions, and general business help for artists. From Alyson B. Stanfield.
The Painter's Keys Community: Should I blog by Robert Genn, posted: 06/03/10
Roberts discusses blogging and internet communication for artists
The Business of Art
A blog with tips for using curiosity to attract shoppers to your booth at any crafts show.
Art Print Issues
Barney Davey's News and Views on the Business of Fine Art Prints and Giclees. Practical information visual artists can use to learn how to sell art prints and giclees.

Business blogs - generic advice and information for bloggers 

A variety of business orieneted blogs which have nothing to do with art. They're focused on making your internet presence efficient and effective and provide good advice and information - you choose whether it's relevant to you or not.
ProBlogger Blog Tips
Helping bloggers earn money - and lots of good blogging tips besides
Problogger: "18 Lessons I've Learnt about Blogging"
Darren Rowse, a full time blogger, shares what he has learned about blogging
Lorelle: Truths and Consequences of Blogs That Stand Out
Lorelle discusses what makes a blog stand out from the crowd
ConverStations: What Makes a Blog Different: Who Cares?
What Makes a Blog Different - a short series
Church of the Customer Blog
All about word of mouth, customer evangelism and citizen marketers.
evhead: Ten Rules for Web Startups
Evan Williams has been blogging since 1999 and was co-founder and CEO of Pyra Labs, makers of Blogger, now part of Google
Matt Cutts: Gadgets, Google, and SEO » SEO Advice: Writing useful articles that readers will love
Matt Cutts: Writing useful articles that readers will love
Communication Overtones: The 7 Habits of Highly Effective Blogs
Kami Huyse applies 7 principles to blogging and other two-way communications.
Marketing Pilgrim: Online Reputation Monitoring Beginners Guide
Andy Beal writes about how to monitor your reputation online - worth a read for those wanting to know what is written about their work.
How to Optimize Your Blog for Search Engines
Darren Rowse of Problogger - a professional blogger - provides an extensive guide to how to optimize your blog for search engines
31 Days to Building a Better Blog
31 Days to Building a Better Blog. This is the summary page - with links - of the 31 Days to Building a Better Blog Project that ran during August 07 on ProBlogger.

Computer software for the business end of being an artist 

How to keep track of all those essential details about your art business

Somebody has to get business-like if you're going to be a successful artist. So if you're not yet big enough to have an agent, this section focuses on computer software that might help you (or your partner or a family member) manage the business end of being an artist.
ARTLOOK: artist software software for galleries software for artists
Artlook Software - software solutions for art galleries and the individual artist or studio, cataloguing and stock management, gallery management, artist software, gallery software, contact lists and mailings, inventory control, web site integration, web site creation tools
Downloadable evaluation version available
Aimed at UK market
WorkingArtist - Business software for artists.
Track artwork, editions, provenance, images
Manage patrons, patron activity and collectors
Track shows, consignments, projects and registries
Tracke vendor orders and supplies
Create multiple mailing lists and bio/resume.
Create invoices, statements, payment plans
Create price lists and price grids
Create address and slide show labels
Free trial available as a download
Aimed at US Market
Art & Craft Business Organizer
Art & Craft Event Information and Business Organizer for artists and crafters.
Beta Blogger For Dummies: How to analyse site traffic using Google Analytics
One day when I finally get the call to switch to Blogger Beta I'll be coming back to read this!
Art Biz Blog: Updated database software for artists
Alyson B. Stanfield writes about software designed especially for artists' needs - plus links

SOFTWARE: Adobe Photoshop Elements software for the Artist 

software from Amazon

This is the simple version of the full blown Photoshop programme. This is much much cheaper and has most of the functions that most artists use to reproduce their work on the web

I've included various versions from PS v6 and PS6 including Premier (for the videos you are itching to make) to PS5 and PS4 for MAC

JOURNALS: Artist Magazines and Journals  

Journals from Amazon

Copyright, trademarks and web protection 

Visual artists need to know how to protect their images - both on the the internet and in the wider marketplace. This section provides links to facts and information from key websites and some advice from those who have more expertise than me on this topic
Making a Mark: Copyright infringement - what to do when someone steals your content
my link to an excellent article by Lorelle VanFossen ("Lorelle on Wordpress" - a top 100 blogger) on what to do when someone steals your content.
The UK Patent Office - Copyright - Index
This site provides guidance on copyright and how it operates in the UK
Intellectual Property: Copyright resources
A portal providing links to websites and organisations providing information about copyright
U.S. Copyright Office
U.S. Copyright Office is an office of public record for copyright registration and deposit of copyright material.
United States Patent and Trademark Office
The only official Website of the United States Patent and Trademark Office - lots of useful information and regular updates
Trademarks - Frequently asked questions
The FAQ page from the US Patent and Trademark Office
Intellectual Property:Trade Marks in art
Examples of when trade marks have featured in art
Intellectual Property:Trade Marks resources
A portal providing links to websites and organisations providing information about trademarks
Harvard Law School - Links to general news about the art world
Links and news items about legal aspects of the art world
The Art Law Blog
Donn Zaretsky of John Silberman Associates blogs about interesting aspects of art law and legal cases.
Agreement on Trade-Related Aspects of Intellectual Property Rights - Wikipedia, the free encyclopedia
The Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) is an international agreement administered by the World Trade Organization (WTO) that sets down minimum standards for many forms of intellectual property (IP) regulation.
World Intellectual Property organisation (WIPO): Copyright and Related Rights
Copyright and related rights are legal concepts and instruments which, while respecting and protecting the rights of creators in their works, should also contribute to the cultural and economic development of nations.
WIPO: e-commerce and Copyright
WIPO has published a report - Intellectual Property on the Internet: A Survey of Issues - that describes the impact of the digital technologies on intellectual property and, in particular, on copyright and the international intellectual property system.
Digital Millennium Copyright Act - Wikisource
Digital Millennium Copyright Act From Wikisource
The Digital Millenium Copyright Act of 1998
US copyright Office summary (pdf file)
EUR-Lex - EU Directive on copyright
Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society
Creative Commons
Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from "All Rights Reserved" to "Some Rights Reserved."
SEOmoz | Four Ways to Enforce Your Copyright: What to Do When Your Online Content Is Being Stolen
Sarah Bird writes....
One of the most common problems facing anyone who publishes content online is copyright infringement. It's happened to me. It's happened to you. And it'll probably happen to this post too. (Oh, the irony!)What can you do when your copyright is being infringed? Don't get sad. Get letter-writing mad!

Photography and Printing 

Artists who want to reproduce their images need to know about how to capture an image using digi or film cameras or through scanning
Megapixels, DPI, PPI, for digital cameras and photography
Photo Folio presents the answer to a reader's question about Megapixels, DPI, PPI, for digital cameras, photography and printing. What does 300 dpi mean in practice?
Understanding "jpegs"
Understanding File Sizes:
There is a lot of confusion with clients in the area of digital file sizes and resizing of images - what file size is required for what reproduction in different mediums.
The Arithmetic of Printing Images
A comprehensive on-line book on digital photography and digital cameras - including a guide to printing resolution
Why printing can make you see red ... and green | Technology | Guardian Unlimited Technology
An article in the Guradian newspaper identifying the problems and potential solutions to getting the image coming off the printer looking like it should
Scanning Basics 101 - All about digital images
Scanning tips and hints, how to get the most from your digital images and scanner. How it works, for those that want to know.
Microstock Photography
Basic information about microstock photography sites and their requirements.
New Work and Inspiration » Organizing, Storing and Printing Digital Images - SmugMug
Organizing, Storing and Printing Digital Images - SmugMug
Lisa tells us what she's now doing to organise her reference photos.

Continuing Development 

Taking time out to from business to develop your art is essential.
Making a Mark: Painting Retreats, Artist Colonies and Residency Programmes
Some options for time out and further development
What you see is what you get
This extract from Annie Dillard's "Pilgrim at Tinker Creek" inspired Duane Keiser - see whether it does the same for you.
London Art Schools
The Saatchi Gallery has listed London Art schools with contact details and directions.

Pensions for Artists 

It's never too early to start thinking about this........
Pensions for Artists - Independent Pensions information
Pensions for Artists is a website commissioned by Arts Council England to provide independent, accurate pensions information to the artistic and creative community

JOURNALS: More magazines and journals for the artist  

Journals from Amazon

Art in the UK 

Websites relating to the business aspects of art in the UK
The Artists Information Company (UK)
Stimulating and