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Article Marketing 101 -- 5 Techniques For Writing Attention-Grabbing Headlines

Welcome to Article Marketing 101-- How to Write Attention-Grabbing Headlines.

Writing effective headlines is very important to your article marketing success. Your headline determines whether or not your article will get read. And that can mean the difference between the success and failure of your online campaign.

Why?

Because readers who are looking for information come across your article either by by searching Google or while searching article directories. In either case, your title is usually the only thing they will see. If your title doesn't capture their attention right away, you've lost them and all your article marketing effort will have proved fruitless.

That's why it's very important that to put some effort into devising a title for your article. Here are some article marketing techniques designed to help you generate some attention grabbing headlines for your articles.

Article marketing technique #1: Keep your title short, if possible.

I know it's not always possible, especially if you're working on keyword optimization (which your should always do). But as much as possible, keep your article title short. Try to get into your reader's head. He's looking for information and probably won't have time to read through all the titles listed in Google. Fact is, he might not even take time to read through to the end of your article title. And a short title will keep your article focused and readable.

Article marketing 101 Technique #2 -- Keep your title relevant

Your article content has to relate to the title. Otherwise you will confuse your reader and you will lose credibility because your reader must be able to decide if he's getting exactly what he's looking for. Also, The more focused your title is, the better ranking you'll get from the search engines. and the more relevant your article will be to your reader.

Article marketing technique #3 -- Place your keyword in the first sentence

Put your keyword at the beginning. This is one of the major places search engines "search" for relevancy and helps them classify your content. Relevancy means the search engines are able to determine to a certain degree if your content is true to your title. To make the grade on this one, you should always place your major keyword or keyword phrase within the first 90 characters of the first paragraph. It will also helps if you "bold" your keyword. This is what article marketing 101 is all about.

Article marketing 101 technique #4 -- Place your keyword in the article title

Placing your keyword the topic in your article title establishes relevancy. For example, if your article is about dogs, include the word "dog" in your title. Doing this will help readers focus on your article description and tells them, "You came to the right place." Again, this will enhance your chances of getting your reader to read your article and click on your product url.

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Article marketing technique #5 -- Write a title that "entices" your reader

Try to make your article "enticing." Loosen up and onsider how you want to phrase your title. Ask yourself a question: "Are Dogs an Endangered Species?" Or use a "how-to" title: "How to Communicate With Dogs." Or you can use a numbered list: "Monkeys: 7 Tips for Raising Them." Here's my point: Your title is usually the thing that decides whether or not your article will get read. Remember: writing effective article titles can generate tons of targeted leads for your business. And that's what article marketing 101 is all about.