Article Marketing

You've got something to sell and have a website. Without traffic, it will be useless. The solution?

Article Marketing....

Now there's more benefits to article marketing than just driving traffic back to your website. For one you can start to become an expert on the topics you are writing about and gain readership from different sources. Second, you can build backlinks to your website and increase SEO rankings and get indexed faster.

Here is a list of sites where you can start to share your knowledge and start driving traffic.

1. www.ezinearticles.com
2. www.articlebase.com
3. www.buzzle.com
4. www.goarticles.com
5. www.helium.com
6. www.articlesnatch.com
7. www.articlealley.com
8. www.articledashboard.com
9. www.ideamarketers.com
10. www.amazines.com
11. www.searchwarp.com
12. www.a1articles.com
13. www.isnare.com
14. www.articlerich.com
15. www.articlecity.com
16. www.sooperarticles.com
17. www.submityourarticle.com/articles/
18. www.articlecube.com
19. www.site-reference.com
20. www.365articles.com

That list should get you started.

The trick to article marketing is to gain readership and get people to click on your links.

It all starts with a good title. If you are targeting a specific keyword, make sure the keyword is in the title preferably at the beginning. If you are not targeting a specific keyword, then make sure the title of the article is both specific to the topic and interesting.

You can write titles as straight benefits like "Lose Weight - 3 Steps To A Slim Waist In 30 Days"

Or

You can write them as catchy and playful or defying common wisdom like "How Sleeping An Extra Hour Can Burn Those Extra Pounds"

The body of the article must be relevant to the title and most importantly relevant to what you are selling. It must maintain enough interest to get people to click on your links and drive traffic back to your website(s).

The story itself can be part of your sales presentation. The common mistake people make is assume they know what their customers want.

Example....

A guy walks into a hardware store looking for a 1/4" drill and the salesman goes over all the benefits of the drill and tries to explain why he should buy it. He thinks he can sell the drill, but he is hard selling and doing it the wrong way.

The easier approach is to first and foremost understand that the guy doesn't really want a 1/4" drill. No! He wants a 1/4" hole. So the best approach to sell would be to tell the guy how to make a 1/4" hole and sell the drill in the story. That's more or less what you are doing when writing articles, telling people how to achieve their goal and sell your tools in the process.