Advanced Article Marketing Combining The Best Internet Marketing Tools
Every accomplished internet marketer knows that effective marketing consists of many elements, but none more imperative than article writing itself, followed by an efficient article marketing campaign. If you desire your efforts be profitable, then there are some tricks of the trade you should be aware of.
The first pertains to article writing. Let's face it, slapping some words together to form a sentence and throwing some sentences together to form a paragraph, and flinging some paragraphs together to create an article is not writing a high quality article that the search engines will love, index and rank. Other factors involve correct spelling, punctuation, grammar and the grade level the article reads at. Most importantly, it must contain relative keywords and have a natural flow.
If your article writing sounds like an elementary student's first paper, it will not make the grade with the search engines. Nor will having a below par article bring you financial gain in your article marketing campaign. Put yourself in a potential client's shoes for a moment. If you were searching for the best product to solve a problem you were experiencing in life and came upon that article mentioned above, would you honestly purchase from the author of that article?
If you are being honest with yourself, then you will answer with a resounding No! The next question regarding article writing is do you yourself want to include that type of article in your own article marketing strategy? If your answer to this is also no, then perhaps it is time to ask yourself why you are still using article writing software instead of outsourcing the work to a professional article writer.
Next, ask yourself if you were convinced that purchasing and utilizing article submission software to massively submit one of your articles to hundreds of different article directories is the best article marketing strategy. If the answer to that question was yes, I need to ask you a few follow up questions. Did you see any ranking drops recently in the search engines? Have you seen a decrease in traffic? If yes, then unfortunately, you have been mislead in what is an effective way to market articles.
You see, recently Google implemented a change in their algorithm in how they rate and rank content and named it the Panda update. After the Panda was implemented, many marketers using article writing software and article submission tools that submitted to all of those below par article directories, experienced tremendous drops in both ranking and traffic. You can search out the video of Matt Cutts explaining it.
The search engines are now devaluing low quality and poorly written articles as well as devaluing links to those article directories that are considered nothing but content farms. It certainly calls for a change in article writing methods, however there is no need to despair. You simply need to start smart article writing and begin to utilize an effective and efficient article marketing strategy.
Begin utilizing an article distribution service that includes article marketing tools built in that will assist you in seeing improved results. Start implementing article marketing tools that will help you with competition investigation, niche keyword research, article grading and offers article submission to private networks that are all ad free and even more.
Institute a proven article marketing campaign that allows you to do it all from just one website and with only one log in and save you money with only one low monthly payment. How much more efficient and effective can article marketing be than that?
The first pertains to article writing. Let's face it, slapping some words together to form a sentence and throwing some sentences together to form a paragraph, and flinging some paragraphs together to create an article is not writing a high quality article that the search engines will love, index and rank. Other factors involve correct spelling, punctuation, grammar and the grade level the article reads at. Most importantly, it must contain relative keywords and have a natural flow.
If your article writing sounds like an elementary student's first paper, it will not make the grade with the search engines. Nor will having a below par article bring you financial gain in your article marketing campaign. Put yourself in a potential client's shoes for a moment. If you were searching for the best product to solve a problem you were experiencing in life and came upon that article mentioned above, would you honestly purchase from the author of that article?
If you are being honest with yourself, then you will answer with a resounding No! The next question regarding article writing is do you yourself want to include that type of article in your own article marketing strategy? If your answer to this is also no, then perhaps it is time to ask yourself why you are still using article writing software instead of outsourcing the work to a professional article writer.
Next, ask yourself if you were convinced that purchasing and utilizing article submission software to massively submit one of your articles to hundreds of different article directories is the best article marketing strategy. If the answer to that question was yes, I need to ask you a few follow up questions. Did you see any ranking drops recently in the search engines? Have you seen a decrease in traffic? If yes, then unfortunately, you have been mislead in what is an effective way to market articles.
You see, recently Google implemented a change in their algorithm in how they rate and rank content and named it the Panda update. After the Panda was implemented, many marketers using article writing software and article submission tools that submitted to all of those below par article directories, experienced tremendous drops in both ranking and traffic. You can search out the video of Matt Cutts explaining it.
The search engines are now devaluing low quality and poorly written articles as well as devaluing links to those article directories that are considered nothing but content farms. It certainly calls for a change in article writing methods, however there is no need to despair. You simply need to start smart article writing and begin to utilize an effective and efficient article marketing strategy.
Begin utilizing an article distribution service that includes article marketing tools built in that will assist you in seeing improved results. Start implementing article marketing tools that will help you with competition investigation, niche keyword research, article grading and offers article submission to private networks that are all ad free and even more.
Institute a proven article marketing campaign that allows you to do it all from just one website and with only one log in and save you money with only one low monthly payment. How much more efficient and effective can article marketing be than that?
Marketing Articles
Format Your Articles Part 1
While there are many that talk about getting backlinks to your content and articles, very few talk about the quality of that content. Fresh high quality content has always been the top reasons for search rankings and indexing.
This has not changed over the years except for the search engines getting more strict on wanting that fresh quality content. First and foremost the search engines want to provide to their users high quality results.
In my opinion this is one of the most left out concepts in marketing. Many just want to distribute or syndicate their content across the web with mass submission methods. They never think about the quality of that content or how it effects their business.
I have heard many times from article marketers that they do not care as long as they get those backlinks. What these marketers do not realize is that content is ignored and no credit given due to the lack of quality.
In this post we will discuss some of the basics of article formatting. We will cover some very important steps that many are leaving out. Below you will discover how to properly format your articles and content to get the most out of your article marketing efforts.
Creating Bite Sized Content
Reading the above you will notice I use short paragraphs. There is a great deal of value in bite sized content as it is easier for the human brain to process. It is very difficult to focus on the content when it is written with large amounts of text.
It is human nature for a reader to be able to digest small amounts of text at a time. This helps encourage greater response from the reader as they will not get lost in the words of your content. Obviously your reader is very important as they are the ones that will take action.
Bite sized content also has other benefits that can help you maximize your results. Search engine spiders are designed to seek well written and formatted content. Following the guidelines that the search engines has set is a vital factor in your rankings.
Distributing Proper Anchor Text Links
Your normal 500 word articles should contain at least 6 keywords, this number can vary depending upon the length of your content. 3 of these keywords should be turned into anchor text links. This is not counting your resource box but only the content of the article itself.
I know you are thinking that article directories do not allow that many links. For the most part this is true which is why you should be distributing your content to places that do allow several links in the body of your articles.
Your anchor text links should be inserted as follows:
- One keyword anchor text within the first sentence of the article
- One keyword anchor text in the middle of the article
- One keyword anchor text at the end of the article
Do not just add a keyword anchor text at the beginning of your article. Add it into a sentence as close to the beginning as possible so it reads properly. You are after quality content here and not just links, the higher quality the better opportunity to rank for your chosen keywords.
This linking structure reasoning is because search engine spiders read your content from top to bottom. They do not stop at a certain density and then move on, this thinking comes from a popular myth about having keywords at a certain percentage.
Because search engine spiders read a page from the very top to the very bottom it is vital that you show your links throughout the content. This is done for the readers of your content at the same time. Many of the clicks come from middle content links due to readers seeing it as a more info link, while the bottom link is normally seen as a sales link.
This has not changed over the years except for the search engines getting more strict on wanting that fresh quality content. First and foremost the search engines want to provide to their users high quality results.
In my opinion this is one of the most left out concepts in marketing. Many just want to distribute or syndicate their content across the web with mass submission methods. They never think about the quality of that content or how it effects their business.
I have heard many times from article marketers that they do not care as long as they get those backlinks. What these marketers do not realize is that content is ignored and no credit given due to the lack of quality.
In this post we will discuss some of the basics of article formatting. We will cover some very important steps that many are leaving out. Below you will discover how to properly format your articles and content to get the most out of your article marketing efforts.
Creating Bite Sized Content
Reading the above you will notice I use short paragraphs. There is a great deal of value in bite sized content as it is easier for the human brain to process. It is very difficult to focus on the content when it is written with large amounts of text.
It is human nature for a reader to be able to digest small amounts of text at a time. This helps encourage greater response from the reader as they will not get lost in the words of your content. Obviously your reader is very important as they are the ones that will take action.
Bite sized content also has other benefits that can help you maximize your results. Search engine spiders are designed to seek well written and formatted content. Following the guidelines that the search engines has set is a vital factor in your rankings.
Distributing Proper Anchor Text Links
Your normal 500 word articles should contain at least 6 keywords, this number can vary depending upon the length of your content. 3 of these keywords should be turned into anchor text links. This is not counting your resource box but only the content of the article itself.
I know you are thinking that article directories do not allow that many links. For the most part this is true which is why you should be distributing your content to places that do allow several links in the body of your articles.
Your anchor text links should be inserted as follows:
- One keyword anchor text within the first sentence of the article
- One keyword anchor text in the middle of the article
- One keyword anchor text at the end of the article
Do not just add a keyword anchor text at the beginning of your article. Add it into a sentence as close to the beginning as possible so it reads properly. You are after quality content here and not just links, the higher quality the better opportunity to rank for your chosen keywords.
This linking structure reasoning is because search engine spiders read your content from top to bottom. They do not stop at a certain density and then move on, this thinking comes from a popular myth about having keywords at a certain percentage.
Because search engine spiders read a page from the very top to the very bottom it is vital that you show your links throughout the content. This is done for the readers of your content at the same time. Many of the clicks come from middle content links due to readers seeing it as a more info link, while the bottom link is normally seen as a sales link.
New Guestbook Comments
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christinsword
Apr 12, 2012 @ 10:08 pm | delete
- You look like someone who finally understands that in article marketing, 'Content is King!!' Why miss the opportunity to get direct traffic from well-written quality articles instead of spun, barely-readable gibberish!? Great work.
-
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Marketing Articles
Format Your Articles Part 2
A huge mistake many make is not taking into consideration all of their content. It is imperative that you understand all your articles content is important and not just the body.
The Written Summaries Of Your Content
The summary of your content must be written to match your article but not be a copy and paste of your first paragraph. When syndicating your content, your summary is used by many spiders to index your content. This is why it is important to have a different summary.
There are several benefits to having a unique summary for each of your articles. If your content summary is posted on other sites and links to your main article, no reader wants to read the same content twice. Another benefit is it helps search engines see your content as being higher quality.
The reason being is that you took the time to write unique and fresh content. This gives your article more authority and especially when you take the opportunity to include a few extra keywords related to your main article keywords.
The summary length differs from website to website but as a general rule you should create before hand around 400 characters for your summary of each article you write.
Creating Useful Article Titles
There are probably 1,000 marketing books that tell you to catch the readers attention by using symbols and special characters in your title. Nothing could be further from the correct way to write titles. Your titles should be geared towards the reader and search engines both.
If you are using these special characters and symbols then you are actually hurting yourself with both reader and search engines. When a interested reader looks at your title and it looks as if a 4th grader created it, then do you honestly think they are going to click on it and read your article ?
The same with search engines because a fact is search engine spider are looking for high quality content. These spiders will bypass your titles and devalue the content due to the lack of writing ability. This takes away your authority in other words.
You should not be submitting to content farms but to professional websites that are designed to help you in your marketing. Come across as a professional and use strict text only in your titles with no symbols or special characters (this includes question marks).
The Clicks And Your Resource Section
As mentioned on Formatting Your Content And Articles Step 1 readers will click the middle to the end links in your articles or content. Thus it is imperative that you continue with your quality content and not drop the ball.
Your resource box should be formatted properly just as your article and summary is. Some may tell you to use a click here link but personally in my opinion that is real bad advice. You are making your reader feel dumb for one thing and that is the last thing you should be doing.
Another reason is the click here link gives you no backlink or link juice at all. Again you should format your content for readers and search engines alike. Do not shoot yourself in the foot at the very end of your content.
The authors resource box is the end of your article and for this reason your article or content should flow directly into the resource section. This is to say that when a reader is going over your article or content then they should not feel that the body is the end.
You reader should get the feeling that the end of the resource box is the actual end of that content. You can easily add in a call to action and still have your article flow nicely into the resource box. Doing this will help increase those clicks.
Your resource box should include 2 anchor text links with additional keywords that you may or may not be using in the body of the article or content itself.
Follow these simple steps and optimize your content from the very beginning to the very end and your content will give your results.
The Written Summaries Of Your Content
The summary of your content must be written to match your article but not be a copy and paste of your first paragraph. When syndicating your content, your summary is used by many spiders to index your content. This is why it is important to have a different summary.
There are several benefits to having a unique summary for each of your articles. If your content summary is posted on other sites and links to your main article, no reader wants to read the same content twice. Another benefit is it helps search engines see your content as being higher quality.
The reason being is that you took the time to write unique and fresh content. This gives your article more authority and especially when you take the opportunity to include a few extra keywords related to your main article keywords.
The summary length differs from website to website but as a general rule you should create before hand around 400 characters for your summary of each article you write.
Creating Useful Article Titles
There are probably 1,000 marketing books that tell you to catch the readers attention by using symbols and special characters in your title. Nothing could be further from the correct way to write titles. Your titles should be geared towards the reader and search engines both.
If you are using these special characters and symbols then you are actually hurting yourself with both reader and search engines. When a interested reader looks at your title and it looks as if a 4th grader created it, then do you honestly think they are going to click on it and read your article ?
The same with search engines because a fact is search engine spider are looking for high quality content. These spiders will bypass your titles and devalue the content due to the lack of writing ability. This takes away your authority in other words.
You should not be submitting to content farms but to professional websites that are designed to help you in your marketing. Come across as a professional and use strict text only in your titles with no symbols or special characters (this includes question marks).
The Clicks And Your Resource Section
As mentioned on Formatting Your Content And Articles Step 1 readers will click the middle to the end links in your articles or content. Thus it is imperative that you continue with your quality content and not drop the ball.
Your resource box should be formatted properly just as your article and summary is. Some may tell you to use a click here link but personally in my opinion that is real bad advice. You are making your reader feel dumb for one thing and that is the last thing you should be doing.
Another reason is the click here link gives you no backlink or link juice at all. Again you should format your content for readers and search engines alike. Do not shoot yourself in the foot at the very end of your content.
The authors resource box is the end of your article and for this reason your article or content should flow directly into the resource section. This is to say that when a reader is going over your article or content then they should not feel that the body is the end.
You reader should get the feeling that the end of the resource box is the actual end of that content. You can easily add in a call to action and still have your article flow nicely into the resource box. Doing this will help increase those clicks.
Your resource box should include 2 anchor text links with additional keywords that you may or may not be using in the body of the article or content itself.
Follow these simple steps and optimize your content from the very beginning to the very end and your content will give your results.
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