Article marketing is a very strong link building technique because it offers excellent leverage on your time. For example:
Submitting one article to 50 article directories will give you 50 links to your site from those directories. If one person from gets your article for his use from half of those directories, then that would be another 25 links. In this very simple hypothetical example, 1 article would have resulted in 75 links.
This lens is intended to provide advice and resources to improve your understanding of article marketing.
Submitting one article to 50 article directories will give you 50 links to your site from those directories. If one person from gets your article for his use from half of those directories, then that would be another 25 links. In this very simple hypothetical example, 1 article would have resulted in 75 links.
This lens is intended to provide advice and resources to improve your understanding of article marketing.
"Article marketing works for both SEO and branding purposes."
Top 5 Article Writing Tips for Making an Immediate Impact
Article writing serves two major purposes: branding and SEO. From a branding perspective, a well-written article can create the impression that you are a true professional in your field. From an SEO standpoint, it can result in lots of keyword-loaded links back to your web site. If you want to use article writing as a strategy for promoting your web site, here are some tips that will give you more impact.
- Edit and proof-read your articles carefully. An article can end up on hundreds of web sites, and it never goes away. It basically lives forever as a symbol of who you are and what you represent. So it's pretty important that the article be well-written and grammatically correct. It is a reflection of your professionalism.
- Try to write in a Web-friendly manner. Reading on screen is more difficult than reading something on paper. So use a snappy writing style with lots of short paragraphs. One structural style that works very well for the Web is a top ten list. It doesn't really have to have ten items. Right now, for some reason, top seven lists are hot.
- Write in a conversational tone. Use the word "you" a lot to engage the reader.
- Use an article distribution service. I recommend articlemarketer.com. In the past, I have used isnare.com. Isnare is cheaper, at just $2 or less per article distributed, but articlemarketer.com seems to offer wider distribution and much better reporting as to where your articles have been sent.
- Use an author box that contains a keyword-rich link back to your web site. This gets to the heart of the power of article writing. If you have an article on lots of web sites that all have a link back to your web site, that is good. However, if the text used in those links contains a keyword for which you wish to rank highly, that's even better. For instance, let's say you sell ostrich skin cowboy boots on your web site. If you write an article and distribute it with a link back to your web site in the author box that says "ostrich skin cowboy boots", that will help boost your search engine rankings for that phrase. You would not get the same boost if all of the links simply had
your web site address.
Article Marketing Videos
Article Marketing Books on Amazon
Marketing Classics: A Selection of Influential Articles
Amazon Price: (as of 07/13/2009) 
Cashing In On Article Writing: Internet Marketing To Go!
Amazon Price: $17.00 (as of 07/13/2009)
![A methodological approach to the marketing process in the biotechnology-based companies [An article from: Industrial Marketing Management]](http://ecx.images-amazon.com/images/I/51WG6Q02A3L._SL75_.jpg)
A methodological approach to the marketing process in the biotechnology-based companies [An article from: Industrial Marketing Management]
Amazon Price: $8.95 (as of 07/13/2009)
Blog Posts from Google
- One Way Links and Article Marketing
- Its the goal of every internet marketer to get to the top of the search engine results pages. When it comes to search engine optimization, the way to get to the top of the search engines is to have as many one-way links pointing to your ...
- How To Make Your Article Marketing Successful
- Article marketing is a powerful tool used to market your website or online business. If you know the correct way to use this tool you can benefit greatly from.
- A Starter's Guide To Article Marketing - How 2 Attract More ...
- During my research into Article Marketing, what stood out was to just KEEP IT SIMPLE and WRITE ABOUT WHAT YOU KNOW.
Work Media Internet Marketing Guide
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Company Bio
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
