Article marketing is a very strong link building technique because it offers excellent leverage on your time. For example:
Submitting one article to 50 article directories will give you 50 links to your site from those directories. If one person from gets your article for his use from half of those directories, then that would be another 25 links. In this very simple hypothetical example, 1 article would have resulted in 75 links.
This lens is intended to provide advice and resources to improve your understanding of article marketing.
Submitting one article to 50 article directories will give you 50 links to your site from those directories. If one person from gets your article for his use from half of those directories, then that would be another 25 links. In this very simple hypothetical example, 1 article would have resulted in 75 links.
This lens is intended to provide advice and resources to improve your understanding of article marketing.
"Article marketing works for both SEO and branding purposes."
Top 5 Article Writing Tips for Making an Immediate Impact
Article writing serves two major purposes: branding and SEO. From a branding perspective, a well-written article can create the impression that you are a true professional in your field. From an SEO standpoint, it can result in lots of keyword-loaded links back to your web site. If you want to use article writing as a strategy for promoting your web site, here are some tips that will give you more impact.
- Edit and proof-read your articles carefully. An article can end up on hundreds of web sites, and it never goes away. It basically lives forever as a symbol of who you are and what you represent. So it's pretty important that the article be well-written and grammatically correct. It is a reflection of your professionalism.
- Try to write in a Web-friendly manner. Reading on screen is more difficult than reading something on paper. So use a snappy writing style with lots of short paragraphs. One structural style that works very well for the Web is a top ten list. It doesn't really have to have ten items. Right now, for some reason, top seven lists are hot.
- Write in a conversational tone. Use the word "you" a lot to engage the reader.
- Use an article distribution service. I recommend articlemarketer.com. In the past, I have used isnare.com. Isnare is cheaper, at just $2 or less per article distributed, but articlemarketer.com seems to offer wider distribution and much better reporting as to where your articles have been sent.
- Use an author box that contains a keyword-rich link back to your web site. This gets to the heart of the power of article writing. If you have an article on lots of web sites that all have a link back to your web site, that is good. However, if the text used in those links contains a keyword for which you wish to rank highly, that's even better. For instance, let's say you sell ostrich skin cowboy boots on your web site. If you write an article and distribute it with a link back to your web site in the author box that says "ostrich skin cowboy boots", that will help boost your search engine rankings for that phrase. You would not get the same boost if all of the links simply had
your web site address.
Article Marketing Books on Amazon
Cashing In On Article Writing: Internet Marketing To Go!
Amazon Price: $17.00 (as of 11/22/2009) 
Marketing music to older adults.: An article from: Music Trades
Amazon Price: $5.95 (as of 11/22/2009)
A new twist to cause marketing. (social responsibility marketing): An article from: Fund Raising Management
Amazon Price: $5.95 (as of 11/22/2009)
Article Marketing Links from Google
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Blog Posts from Google
- Article Marketing & Free Publicity For Your Website | Farticle.net
- An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it's free. Article marketing, as it is.
- What is Article Marketing? : Affiliate Marketing
- Article marketing has become a very well loved and effective form of internet marketing that simply involves writing small articles for the purpose of promoting a particular industry niche or broader theme. ...
- Is This The Best Article Marketing Program? | Attraction Marketing ...
- Where similar article marketing services post to blog networks, Unique Article Wizard (UAW) posts articles to article directories. Over 1000 directories are listed in its database; some cover a wide range of categories while some are ...
Work Media Internet Marketing Guide
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Company Bio
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
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