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Article Marketing is the web-based crossroads where content-hungry demand meets information-rich supply. Whether you're a writer, a solopreneur, a regular office joe or just someone with a headful of useful knowledge, article marketing is a great way to trade information for public credit and recognition through a process that has the potential to provide amazing returns.
(Photo by Matthew Bowden)
Article Marketing - What it is and why you should care
Ever since the advent of web and email 'zines, websites, blogs and other content-rich material, the creators of these materials have been in desperate need of one vital resource - a constant source of quality content at little or no cost.
One the other end of the equation is the small business owner, the entrepreneur, the hobbyist, the enthusiast, the expert and the specialist - people with information to burn and a desire for public recognition.
Article marketing brings these two side together. It trades expertise for exposure, content for credits, savvy for search engine rankings. Article marketing creates a steady and ever-growing stream of quality link-backs. It's a marketing engine that builds its own momentum. It's a sales force that markets you Web-wide, 24/7, while you're busy doing other things.
In short, article marketing is a shortcut to all that is good and holy in today's business world - credibility, visibility and keyword searchability.
And if you have access to the Internet and the ability to rub two words together to produce a spark of entertaining and valuable content (or the desire to learn), it's all yours.
The Basics:
1. Write a great content-based, keyword-rich article (300-700 words, generally) in your field of interest or business.
2. Create a short "resource box" with your copyright info, Unique Selling Proposition, a call to action, links to your website and any special offers and any other info you might have that is relevant to the article you've written. Append resource box to end of article.
3. Submit to one or more high quality, heavily trafficked article directories.
4. Sit back and watch the page views roll in.
5. Rinse, repeat.
Read Zero-Pain Marketing, an article about Article Marketing that I wrote for a life coaching newsletter, for a more in-depth look at the process and it's advantages in information-based industries.
One the other end of the equation is the small business owner, the entrepreneur, the hobbyist, the enthusiast, the expert and the specialist - people with information to burn and a desire for public recognition.
Article marketing brings these two side together. It trades expertise for exposure, content for credits, savvy for search engine rankings. Article marketing creates a steady and ever-growing stream of quality link-backs. It's a marketing engine that builds its own momentum. It's a sales force that markets you Web-wide, 24/7, while you're busy doing other things.
In short, article marketing is a shortcut to all that is good and holy in today's business world - credibility, visibility and keyword searchability.
And if you have access to the Internet and the ability to rub two words together to produce a spark of entertaining and valuable content (or the desire to learn), it's all yours.
The Basics:
1. Write a great content-based, keyword-rich article (300-700 words, generally) in your field of interest or business.
2. Create a short "resource box" with your copyright info, Unique Selling Proposition, a call to action, links to your website and any special offers and any other info you might have that is relevant to the article you've written. Append resource box to end of article.
3. Submit to one or more high quality, heavily trafficked article directories.
4. Sit back and watch the page views roll in.
5. Rinse, repeat.
Read Zero-Pain Marketing, an article about Article Marketing that I wrote for a life coaching newsletter, for a more in-depth look at the process and it's advantages in information-based industries.
Article Marketing Bootcamp
Your beginner's guide to Article Marketing for fun and profit
This is an ongoing series of articles that I'm writing with the intent of creating an "Article Marketing 101" training guide. Keep checking back as I add new articles to the list!
- Anatomy of An "Article Marketing" Article
- It's an article...it's a demo...it's both!
- 5 Tips For Creating Content
- The top 5 answers to the question, "Where do I get the ideas and material for my articles?"
- Reduce, Reuse and Recycle Your Content
- Learn the prolific writer's best friend - the art of repurposing existing content to serve several new and different uses.
- Formatting Fun, or Why the Computer Ate My Homework
- Tips on preventing and repairing garbled text and formatting when submitting online.
- Resource Boxes That Work
- The inside skinny on one of the most important Article Marketing skills - creating a strong, effective author info box.
Article Marketing Resources
Resources that cost money are denoted with an $.
- Article Power: Create Dynamite Web Articles and Watch Your Sales Explode! $
- A comprehensive, 50-page guide covering everything you ever wanted to know about Article Marketing for the web.
- Market With Articles $
- This step-by-step guide to publishing your articles on the Web tells you everything you need to know to write, format and publish your articles immediately. Ebook and CD.
- Poynter Online - The Writing Tools
- A 50+ part article series on the basics of good writing.
- EzineArticle CEO Christopher Knight's Article Page
- A whole page of articles written by the CEO of EzineArticles.com giving you the 411 on all aspects of article marketing. A wealth of insider information from the perspective of the guy that runs the show.
- Article Marketing Strategies Seminar $
- Boost your article production with this seminar package.
- 10 Places to Find Ideas
- Barbra Annino's article shows you all the various places you can find great ideas for article content. Highly recommended for terminally blocked writers. :-)
Article Directories
Getting your articles into the right (i.e. ethical, well-designed and well-run) directories is vital to creating a successful article marketing strategy. I've listed a few of the best to save you time and energy.
Also included are a few software-based article submission programs and a database site for article submission sites for those who prefer the shotgun over rifle approach to submission.
Also included are a few software-based article submission programs and a database site for article submission sites for those who prefer the shotgun over rifle approach to submission.
- Lensmasters Pick - EzineArticles.Com
- The best of the bunch, in my opinion (and many, many others). Everything you ever wanted in an article directory, but were afraid to ask for.
- GoArticles
- A good, solid article directory with tons of content and traffic.
- Idea Marketers
- Lots of great writer resources.
- Buzzle
- My friend Dina Giolitto recommended this gem - lots of categories on a clean, easy to navigate site.
- ArticleAnnouncer
- Sales page for the ArticleAnnouncer article submission software.
- Article Submitter Pro
- Sales page for the Article Submitter Pro article submission software.
- Article Submission Sites
- Home page for Bonnie Jo Davis' subscription-based article submission site database. Constantly updated, this database contains over 800 submission sites for those who use submission software engines or who do mass submissions by hand.
Not a writer? Not a problem!
So, you say this article marketing stuff sounds like a great idea - except that you couldn't write your way out of a wet paper bag with a sharp pen and a TelePrompter.
Well, there's an easy solution to that and it's called a professional freelance writer. Coincidentally enough, I just happen to be such a writer.
Yes, I am available to create keyword dense, punchy content - with your name as the copyright owner on it - for a reasonable fee. How reasonable depends on the topic, the research involved and the length of the piece. Check out my Write Livelihood lens for more information.
Check out my web article library at EzineArticles.com.
Well, there's an easy solution to that and it's called a professional freelance writer. Coincidentally enough, I just happen to be such a writer.
Yes, I am available to create keyword dense, punchy content - with your name as the copyright owner on it - for a reasonable fee. How reasonable depends on the topic, the research involved and the length of the piece. Check out my Write Livelihood lens for more information.
Check out my web article library at EzineArticles.com.
Ezine Articles Blog
The blog of the Internet's biggest and best article directory
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More Article Marketing Stuff
- Technorati
- Technorati results for the tag "Article Marketing"
- Feedster
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