Article Marketing Revisited

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Article Marketing - What it is and ways to use it.

Article marketing should be a key component of search engine optimization or rather SEO. In this context article marketing is the act of publishing articles online to help grow your web presence. The process can also be taken offline by having your articles published in magazines, with either a link to your website or to your business's physical address. In this case it is not as much a matter of SEO but rather simply of gaining free publicity.

In short, if done correctly, article marketing can lead to a lot of inbound links from other websites to yours. If your articles are circulated and published in blogs and on other websites, you'll have more and more inbound links. This contributes to your link popularity, which in turn improves your search engine ranking.

More articles. More links. Better search engine ranking.

There are two main components of good article marketing. They are:
1) Writing good articles to begin with, and
2) Finding good places to publish them.

It is better to get articles placed in highly trafficked article directories rather than to publish in several poor or mediocre article directories.

One thing that you should look for when finding an article is whether or not they have the capability of allowing people to use your articles via RSS feeds. In other words your articles could easily become syndicated and appear on websites which have content matter referenced in your articles. This allows you even more links back to your website and therefore the possibility of more sales.

A good list of article directories is found at Directory of Article Directories. One thing that is quite positive about this directory is that it lists niche directories. In other words if your article falls within the genre of alternative health then you could find an article directory at this site that deals with alternative health.

I have my own article directory titled Article Database and I run RSS feeds from it into some of my blogs and into some of my Squidoo lenses. This gives me links to many readers that I otherwise would not have.

Top Ten Reasons To Submit Articles To Article Directories 

Here are ten great reasons you should write and submit articles to article directories:
  1. Publicity - People will know that you write and may even seek out your expertise on the subject that you write about. This is of course tied into credibility.
  2. Credibility - You will be seen as an expert in your field if your articles are mainly about a certain field, make sense, and contain timely and relevant information. As an article writer you may get special treatment by these new article directory owners and get them to create a category just for your expertise.
  3. Branding - You will brand yourself and your website so that people looking for information on a certain topic can easily find it on a publicized article directory. If you have several articles you can quickly become a top author at the new article sites.
  4. Ezine Exposure - Ezine publishers may be looking for an article in a certain niche and go to these article directories in order to find an article in that niche. If you've given permission for the article to be published then it may be publicized before you're even aware of it being published.
  5. Blog Exposure - One of the biggest crazes these days is blogging. Many people are using blogs to express interest in a certain niche. One of my own niche interests is alternative health and I have four blogs each concerned with a different "sub-niche" in this area. Bloggers can either print your article in full in their blog or link to the article in the article-directory.
  6. RSS - Many article directories today offer RSS feeds for each of their categories. Someone with a website may need niche content for the particular area that their website is about and run that feed on their website. New article database owners are going to be promoting heavily to get their sites growing so they are going to be taking advantage of this technology.
  7. Mainstream Publishing - Editors of mainstream print publications such as magazines and tabloids within a certain field of interest may be impressed by your article and offer you payment to write articles just for their publication.
  8. Archiving - Your article is always in the directory and available by category or author search. This makes it easy for publishers and others to find articles that you have written.
  9. Website Exposure - When someone chooses to read your article or to print it on their website your URL is published for anyone reading the article to see, and of course, the most important reason which is marketing strategy.
  10. Search Engine Marketing Strategy - This is the all-encompassing reason why you should submit articles that you write to article directories. If you do not or for some reason cannot write and submit articles you are a missing out on one great method of building your business. Submitting to article directories can get you and your website mentioned in the search engines. Google and other search engines are always looking for fresh, new content. If you are an affiliate with a certain company this is a great way to build your business.

Article Marketing Feed From Article Database 

This is a feed of articles about article marketing as pulled from Article Database.

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Your insights welcome 

Are you an article marketer? We welcome your insights. Also if you found this helpful or you have an article directory please let us know.

moneyman17 wrote...

Great lens ! submit your aarticles here
Article Directory

ReplyPosted August 09, 2008

smotiska wrote...

Right on Keith

Submitting good quality content to add to the collective intelligence will never go out of style no matter what new things come along.

No matter what you else do, this should be part of your marketing plan. Nothing beats edification.

Sheree

ReplyPosted January 19, 2008

JasonHulott wrote...

Hi Keith , great lens. As if we needed any more reasons to write articles you give us a bucketful

ReplyPosted December 28, 2007

keywordsadvertising wrote...

Hi Keith, Great lens you've got here, people need good information about Article Marketing. If you need some extra traffic to your lens - You're invited to add your lenses to the Keyword Advertising Group.

ReplyPosted October 25, 2007

aquarius449 wrote...

Sometimes, Google pr does not do justice to an article directory's ability to deliver the goods...."Page Views". Some article directories on the Google front page for the Keyword "article directory" don't get as much traffic in a week compared to what other directories further back get in a day.

ReplyPosted September 28, 2007

 
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Article Database News RSS Feeds 

Feeds from Article Database News with advice for article marketers.

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Books about Article Marketing 

A search of Amazon for books about Article Marketing.