Article Marketing Tips

An integrated article marketing campaign creates valuable one-way links from relevant content in your niche, increases page rank by increasing overall number of relevant content and improves search results pertaining to relevant keywords all the while providing useful information to the web search consumer.

By building your overall web site promotional strategy around quality content based Internet marketing using blogs, press release distribution, e-mail marketing, article directory submission, social bookmarking, and video submission you are creating a network of links back to your site and branding yourself and business as an expert in your industry.

Most newbie Internet marketers have head that article marketing is a good idea and might have even submitted a few articles here or there while posting some on their Twitter account, publishing links to Digg or similar sites and more without any real plan for coordinating this content together with a strategy in mind.

For example, instead of linking everything to your main or primary web site consider creating Squidoo pages that only link to your blog, vide page at You Tube or Twitter profile.

Or when you publish a press release link to it from your Twitter account, a Squidoo page that is optimized for the same keyword phrases and bookmark it from your social bookmarking accounts. Most sites like PRWeb.com or Webwire.com already perform extremely well in the search engines and sometimes a few carefully placed links from high PR web 2.0 sites are all it takes to get your press release URL up to the first 5-10 on Google for your targeted keyword phrase.

The improved ranking will not only deliver targeted traffic to your news release and subsequently to your primary web site but the improved ranking will also benefit your primary web site which is linked to from within your press release.