MARKET YOUR ART

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Art in the Market Place

This lens is about fun and profitable ways to get your art seen and purchased.

Whether you are an emerging artist or a well established artist this lens will help you discover new and exciting ways to market your art and get real results.

We'll talk about why it is important to have patience, joy, and a positive attitude when entering into the world of art marketing.

I'll talk about my experiences and what I've learned in the art world, give you links that I think are worthwhile, and up to date marketing techniques.

Look for the links on the lens I've written for more in depth information.

MARKETING FOR ARTIST 

A Few Basics to Get Started

Whether you choose to market your art or have someone else market your art, it is important to know something about how it works and why. Of course I'm assuming that you want to market your art, and that is why you're here.

If you've been in the art business for years or just starting out to market your art, there is always something new to learn.

In this lens I will start out with the most basic aspects of marketing and proceed to the more advanced techniques.

So, let's get started.

One of the first things I recommend for any artist, is to have at least ten pieces of art completed that have continuity and are in the same genre. Get them professionally photographed, and I stress professionally because this will be the work that represents you to the public eye.

The next step I like to take is to get a web site set up that is simple, easy to navigate, professional, has your art work and your contact info, artist statement and biography (which I will talk about later in detail in a linked lens), and has relevant key words and SEO (search engine optimization). If you need information about key words and SEO you're going to have to do some research or go to a pro website creator, or possibly I'll write a lens about this topic later. Hey, don't worry, this gets easier, once you get over the hump of putting the basics together.

Make sure you create a presentation portfolio so that you can physically go out and show your art work. You will want to get a nice portfolio case that you can put at least ten 8.5" x 11" photographs of your art work in. Make sure this looks sharp. First impressions are important, so present yourself professionally.

So, there's the first three major steps to getting started. This is like laying the foundation of your "art house" so that you can build a strong and beautiful "art house" on top of it.

NOW WHAT DO YOU DO WITH YOUR ART, PHOTOGRAPHS, AND WEBSITE?

Should you go and find yourself an art promoter?

Are art galleries the best place to get started?

Would it be wise to join a bunch of social networking sites and promote yourself that way?

Would reading a lot of marketing books help?

Are there other places to have art shows than just galleries?

These and many more questions will be answered in the articles below. The answers I have are of course my opinion, and you may find other more effective methods on your road to marketing than the ones I have mentioned here. If you want to comment or share your knowledge with other artists, please leave your comments at the bottom of this page in the comment box.

"LOOK UP TO THE RIGHT
"drossart Recommends"
GREAT LINKS For
SEO, WEBSITES & MORE"

Fantastic Books To Help Expand Your Mind 

Useful, Informative, Worthy Investments

These books are worth their weight in gold. When it comes to marketing, the more knowledge you have, the more sales you have. Read these books. I've read them, and found the information and resources invaluable.
Free: The Future of a Radical Price

Free: The Future of a Radical Price

by: Chris Anderson

I love this book. Completely de-mystifies Twitter.

Avg. Customer Rating: Amazon Rating

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Used Price: $6.77

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Sun Tzu¿s The Art of War Plus The Art of Marketing

Sun Tzu¿s The Art of War Plus The Art of Marketing

by: Sun Tzu, Gary Gagliardi

Philosophical, informative, and a worthy read.

Avg. Customer Rating: Amazon Rating

Amazon Price: (as of 12/14/2009) Buy Now
List Price: $14.95
Used Price: $18.83

I'd Rather Be in the Studio!

I'd Rather Be in the Studio!

by: Alyson B. Stanfield

For all of you who think marketing is *#!**^>&***.

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How to sell art: A guide for galleries, dealers, consultants, and artists' agents

How to sell art: A guide for galleries, dealers, consultants, and artists' agents

by: Nina Pratt

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Used Price: $37.50

From Creating Art to Creating Income - Marketing Tips for the Visual Artist

From Creating Art to Creating Income - Marketing Tips for the Visual Artist

by: Kelli Swan

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MORE ART MARKETING TIPS 

The Next Step For Emerging Artists

So now you have a coherent group of art work, great photos, and a fantastic web site.

As an "emerging artist" (someone just starting out) you have a lot of options to get your art work out into the market place. Below are several ideas, starting with what I feel is most important based upon my experience. Of course whatever works best for you is what is really important.

Take your time, relax, as this stuff takes time, fortitude, and patience.

Let the force be with you my young Jedi............

1) Enter juried contest and shows to build your biography. When entering these contest it is important to decipher if they are actually about promoting artist or just about the contest holder making money (more on this later).

2) Look for smaller venues to show your art in until you have gained at least a local following. Places like coffee houses, emerging art galleries, restaurant's, or any other small venue that might give you visibility. This also builds your biography which is an important step to getting into the larger galleries. Make sure the place has insurance that will cover your art work in case of a mishap.

3) Join social networking sites like Facebook, Napoleon Exchange, Twitter, and art networks. This doesn't mean your necessarily going to sell something from these sites, but it does help to give you visibility. Just a note: don't over advertise yourself on these sites, it tends to turn would be prospects into no prospects.

4) If your thinking about contacting an art agent or marketer at this point, please hold off for a bit until you have developed several good art shows, have a great biography, a few published news clips about you, and simply a good sense of what it is that a marketer can do for you (more details on this later).

5) Make a very professional looking business card that has your art on it as well as all your contact information. There's nothing like networking and handing out your cards to help you in your endeavors. You can do this step at any point in time.

REMEMBER, BE PATIENT, ENJOY, BE CONSISTENT AND CONSTANT IN YOUR PERSUIT.

Ohh yeah..........I almost forgot something really important. Keep a nice neat file of all the contacts made, buyers of your work, galleries, and everything conected to your art marketing.

MORE GREAT MARKETING TIPS TO COMING IN THE ARTICLES BELOW!

Positivity, Patience, Fortitude

This stuff takes time to create.

I mean just the photos, bio, and artist statement are enough to keep you busy for a good bit.

So keep creating art, and take ten hours a week to invest it in the marketing part of things.

Take the other thirty or so hours and create your art.

MY ART MARKETING EXPERIENCES 

Encounters with the Marketing World

Most of my art marketing experience is not theoretical, but real world, get out there and do it stuff. I started off pretty naive and full of unrealistic expectations, thinking that I was going to be embraced by the whole world because I was so talented. Man, what an ego I had, and believe me, it got deflated pretty quickly.

I learned a little bit about art marketing in school when I got my degree in graphic art. They showed me how to put together a professional portfolio, and how to present myself to would be employers or clients.

When I decided to return to school to get a fine art degree, they didn't even bother with marketing because, they thought it was a lowly thing to do if you wanted to be a great artist.
So I felt quite thankful that I at least learned something about marketing from my graphics schooling that I could actually apply to the "real" world.

From there I went to New York city to live out my dreams to become a famous artist.

Guess what? I didn't become instantly famous and I didn't know how to approach galleries, and I didn't know that galleries look for artist that are generally selling well because the gallery owner has to make a living. Add to that that I wanted a show now, not in year. Most galleries are booked for the coming year before you ever approach them. So, it was a bit of let down for my young over inflated ego.

After doing a bit research, I started looking for emerging art galleries instead the high end galleries I wanted to get into, so I could build my biography. I started getting in several shows, juried, unjuried, competitions, and small unknown galleries.

At the time I started out trying to sell my art, the use of computers for internet marketing barely existed. I lived like a cave man. Everything was through the mail or delivered in person and things were slow.

Skipping several millenniums, I encountered the computer age in full bloom, and started a web site, got on social networking sites, twittering, blogging, making videos of my art and art shows, posting them on Youtube and everywhere else, using the age of electronics to my benefit in any way I could benefit from it.

I still do a lot of person to person marketing, going to network meetings, and generally selling myself as an artist whenever possible, though not in any overt or obnoxious way. I just love doing art and making money from it.

"CREATE ART

MARKET YOUR ART"

MAKE AN ART VIDEO 

Promoting Yourself With a Video

One of the easiest ways for people to get to know you and see your art work is to create an informative and fun video. You can put the video on your website, youtube, Facebook, even here on Squidoo.

A FEW BASICS

What should be in your video?

1) Your art work. This one is kind of obvious!

2) Either talk about your art work while your creating a piece or do a straight on interview.

3) Humor! Have some fun talking about your work, and generally speaking, people are much more attentive when you add a bit of fun to things.

4) Be yourself, people love genuine people.

5) Have a professional or at least a semi-pro film you and do the editing. This is'nt absolutely necessary, but it gives you a more polished look.

6) Make sure you have your name, contact info, and website on the video.

7) Look up a bunch of art videos on youtube and pick out the ones you like so the videographer knows something about what you want your video to look like.

When it comes to marketing your art, whatever tools you can employ to get visibility, get noticed, do it! Well........let's make sure it stays legal.

I have to admit something to you.

I made my own amateur video about my art, and people loved it. I don't know why people liked it so much, because it's really pretty poorly done. I made my own because I thought I could produce something good without having to put out the bucks for it. You can do this as well, its just that I think you end up with a lot better product if you can make a small investment. I posted the video I did below.

Helpful Videos For Your Art Marketing 

Sometimes when I don't feel like reading, a video is great to just pop in the player and start learning from. Try one of these today to add to your storehouse of information, and become a super power marketer of your art.
Webmasters Guide to Online Article Marketing For Increased Website Traffic

Webmasters Guide to Online Article Marketing For Increased Website Traffic

Amazon Price: $29.95 (as of 12/14/2009) Buy Now
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Marketing That Sells

Marketing That Sells

Amazon Price: $79.95 (as of 12/14/2009) Buy Now
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Sales and Marketing

Sales and Marketing

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ART MARKETING VIDEO

Have fun making a video.
Express yourself.
Be your creative self.

Art Event with David Rams & William Rossoto 

Art Video

Self promotional video for Facebook, Myspace, and Website. These are always good to do so that you have a visual record of your art shows and so that you can use it for promotion. You might be surprised how many people watch these sorts of videos on Facebook alone!
powered by Youtube

WILLIAM ROSSOTO ART VIDEO 

My first amature video

This was the first video I did to promote myself. Yes, it is an amateur production and not very well done. I did it myself with a small HD camcorder and edited it in I-Movie. Even though this is not a polished piece of work it got me noticed and brought me several shows, and people actually liked it, WOW!
powered by Youtube

Wikipedia 

Definition of Marketing

Marketing is the process associated with promoted for sale goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable.

The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

read the rest of the Wikipedia article

EVERY DAY IS AN OPPORTUNITY

A Small Step Today

Then Another

You Create Your Dream

One Moment At A Time

ART MARKETING REVIEW 

A Quick Review on Marketing Basics

This is a quick review of what I mentioned in the previous articles above. If you have missed any of these essential steps, you may find it difficult to proceed to the next leve of marketing that I'm going to talk about in the upcoming articles.

ESSENTIAL ART MARKETING STEPS.

1) Complete at least 10 coherent , finished pieces of art work.

2) Have a professional photograph them. Slides, JPEG's, and label.

3) Artist statement and biography, nice and short, to the point.

4) Professional (physical) portfolio with pictures, bio, and statement.

5) Web site professionally done with 10 art pictures, bio, statement, contact pages.

6) Video optional for website & social networking.

7) Business card, preferably have a picture of your art on it.

8) Joined social networks like Facebook, Twitter, and art networks.

9) Sign up for juried exhibitions (an ongoing process).

10) Look for small venues to show your work like coffee houses (ongoing).

11) Research galleries that fit with your style of art (ongoing).

Now, if you have done the stuff in steps one through eleven, you have done a lot of work and are ready for the next level of art marketing.

REMEMBER..........this marketing adventure takes time, patience, and fortitude, so take it easy and enjoy creating a way to derive income from your art.

The Season To Market Your Art Is Now 

Take Purposeful Action

Start with small steps
Toward your goals
Before you know it
You'll be there

Great Books To Read 

I Love These Books & You May Too

BOOKS I'VE READ AND HIGHLY RECOMMEND.
CLICK on the BOOK.
Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time

by: Joel Comm

Amazon Price: $16.47 (as of 12/14/2009) Buy Now
List Price: $24.95
Used Price: $13.24

Sun Tzu¿s The Art of War Plus The Art of Marketing

Sun Tzu¿s The Art of War Plus The Art of Marketing

by: Sun Tzu, Gary Gagliardi

Amazon Price: (as of 12/14/2009) Buy Now
List Price: $14.95
Used Price: $18.83

The Business of My Art: Establishing a Marketing Framework

The Business of My Art: Establishing a Marketing Framework

by: Stephanie R Burns

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Used Price:

The Artist's Marketing and Action Plan Workbook

The Artist's Marketing and Action Plan Workbook

by: Jonathan Talbot

Amazon Price: $16.95 (as of 12/14/2009) Buy Now
List Price: $16.95
Used Price: $38.76

How to sell art: A guide for galleries, dealers, consultants, and artists' agents

How to sell art: A guide for galleries, dealers, consultants, and artists' agents

by: Nina Pratt

Amazon Price: (as of 12/14/2009) Buy Now
List Price:
Used Price: $37.50

MARKETING LINKS 

FUN, INFORMATIVE, FANTASTIC LINKS!

These are some cool and informative web sites. Take a look at these because you can learn a lot and it has invaluable links and references.
Marketing knowledge test
This a fantastic test to try. Hey, no pressure here to get stuff right, only to learn so you can get it right when you start to market your art work. I learned a lot from this sight. Aside from a quick test, there are numerous resources and more links to learn from. Not a technical jargon sight, but designed for those us that simply want some straight forward information on marketing.
Career Coaching for Artist
Caroll is available for coaching, and also has a lot of great links for art marketing resources.
Mailing List, Links, and Promotion
An art promotional site with mailing list for anything from art publishers to interior designers.
Great Artist Talking About Their Art Marketing Experiences
I love this site for it's real life experiences of artist and art marketing. Basically a running news letter blog.
Sell Online
A great site to sell your art on line.
SEO, Mass Emailing, Marketing Tools
Check this site out if you want to do a mass email campaign, optimize your web site, and also see what your website is doing now. Many options for marketing your art. Take a look.
Inexpensive Reproductions
A great link for Zazzle knowledge and how it works. Use it as a marketing tool for your art.
Helping Artist Make A Business Out Of Art
Very helpful and informative site that will educate you about the business aspects of art marketing. Read this stuff!
Art Marketing Blog & General Art Information
A great read. You can pick up a lot of tips on art marketing and many other topics.

ART MARKETING

IS
SMART MARKETING

CREATING ART & MARKETING 

My Experiences With Marketing

As an artist I have had a wide variety of thoughts about marketing my art. At first I was very reluctant to spend any time on marketing because I thought that creating art was primary, and the marketing stuff would take care of itself. I also thought marketing was a lowly activity reserved for others.

Eventually I evolved a bit and began to see that no matter how much art I created, it did not sell itself except for the occasional friend who might buy something. Not exactly a profound insight, but it did lead me to looking for some marketing answers. I wanted to make money and there had to be some way to get my stuff out the door and create an income from it.

I did found it difficult to create a balance with my time between creating art and looking for ways to sell my art.

After a lot of soul searching and experimentation I found that if I set aside just ten "focused" hours a week to marketing I still had plenty of time for my creations.

With ten hours a week you can do a lot of research, phone calls, email marketing, social networking, and everything else you will need to succeed.

Of course the long term goal is to have someone else do your marketing. This usually happens when you have established yourself a bit and are deriving a reasonable income from your art.

You may succeed on a different path than what I have experienced marketing my art. You may already know someone who wants to promote you, or you may own a gallery, or be extraordinarily wealthy, but either way, you still need marketing knowledge and time.

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New Developments In Marketing 

This has some interesting information on what the market is doing in general and some great tips about what people are looking for in the market.

New Developments In Arts Marketing Slideshow by CarolineGreener

Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
 

BALANCING ART & MARKETNG

BE PATIENT

It is quite a balancing act to create art and to market your art.

I had to set up a schedule for myself that helped me to balance my time between creating art and doing the marketing. Some people don't like schedules, so figure out what works best for you and keep at it.

In the near future I'll be writing on the advanced art marketing techniques.

I hope these articles are helpful to you.

Try An Online Art Auction Site 

Online Art Auction Site

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GALLERIES & ART MARKETING 

Are Galleries The Best Choice For You?

Galleries can be a great place for you to sell your art, or they can be a place where your art will sit in the back room and rarely be seen.

How can you know if a gallery is going to sell your art?

Are co-op galleries worth the time and cost?

What kind of gallery is best for you?

There are a lot of different types of galleries out there, one or all of them may or may not work for you.

Galleries want to make money from your art work, so they have a stake in your future well being as well as their own.

HERE ARE A FEW THINGS TO LOOK FOR IN A GALLERY.

1) Ask about their mailing list. How many people are on it, and is it a targeted mailing list? Another words, who is their audience.
2) Do they have a large existing client base?
3) How long have they been in business?
4) Do they carry insurance?
5) Go to a few of their openings and see what sort of people they attract.
6) Do they have a professional web site?
7) Do they sell locally, nationally, and or globally?
8) What percentage do they charge you to sell your art?
9) Does your style of art fit in with their gallery?
10) How much art do they sell a year?
11) Do they use a legal contract with the artist. You will want one.

Some galleries are what is known as exclusive, meaning that you can only have your art in their gallery and may not promote it anywhere else. This can make your artwork appear to be important because of the limited places to purchase it, or it might serve only to make it hard for people to find where to buy your art. Generally art galleries only want this kind of a deal if you are a well established artist. Once you sign an exclusive legal deal with them you are obligated to them, so be smart, and seek legal consultation before ever signing a deal.

Fact: You can never really know if a gallery is going to sell your art.

Research: Look up the gallery on line, ask other artist in the gallery if they are selling, ask the gallery owner about art sales amount per year, ask how they will promote your art, go to their openings, go into the gallery before you talk to anyone there and see how they interact with you. See if you like the place & people that work there. Another words, do due diligence.

Co-op Galleries are owned by the people that show their art there. Generally, entry is gained by juried piers. These galleries can be a good entry point for you if your an emerging artist. Usually you have to put time in and/or money in the gallery. This type of gallery can help to build your biography.

WHAT TYPE OF GALLERY IS BEST FOR YOU?

Good question. Depending on where you are in your art career, selecting a gallery that is appropriate for your work is what's really important. If your just starting out, you probably are not going to get into high end galleries in N.Y., and if your a well established artist you probably are not going to seek an underground sort of gallery. There are no hard and fast rules about galleries. Access yourself and your art honestly and finding a gallery is a lot easier,

TALK WITH OTHER SUCCESSFUL ARTIST

If you know an artist that is selling well, ask them what their journey was to get to where they are.

Informative Lens's I Like 

Great Art Marketing Information

Check these out! They have great information and links for marketing your art. When it come to art marketing, the more you know, and the wider your perspective about marketing is, the greater your chances of success are.
featured lens Art Forums - Resources for Artists

The art world is a very large place. For artists who want to commune online there are different places and communities which suit different people. This is an overview of art forums and art groups where you can show your art and have discussions abou...

featured lens How to write an Artist's Statement - Resources for Artists

An Artist's Statement is essential - but lots of artists dread writing a statement about their art! Do you not know how to express your art in words - but know you need a statement for an exhibition or a website? This site provides links to vari...

featured lens Selling Art Online

You want to sell art online through auctions? Maybe it is prints you want to sell online? Check out the list below! Please be aware that in no way does listing these links here mean that I endorse them. It is your responsibility to do your own research...

featured lens Art and the Economy - Resources for Artists

Are you concerned about the impact of the economy on artists and selling art? What will a recession mean for artists? Find out about making and marketing art in an economic slowdown. Topics include: - rethinking your approach to art - being business...

featured lens The Art Business - Resources for Visual Artists

Do you want to know more about the business side of being an artist? Or maybe you're looking for a particular piece of business information for artists? Whether you are an emerging or experienced artist, this site provides you with a link to informa...

Time For A Laugh 

Okay, I know you must be asking, what does this have to do with art marketing? I just think it's important to have a laugh as often as possible.

LINKS ON HOW TO SELL ON YOUR WEBSITE 

AMAZING LINKS

Don't miss out on these links for learning what the difference is between a good website and a not so good web site is. You know you have a beautiful, incredible web site, but if nobody goes there, what good is it. These links give you some basic knowledge about about how to get people to your website so that you can sell your art.
Also lots of Search Engine Optimization information that will bring your art web site to the front page of Google.
Technical knowledge for website creation
A good general overview about the technical aspects of creating a successful website.
Basic steps for creating a good website
Explains the most fundamental aspects of website jargon to more sophisticated stuff like Meta Tags.
Understanding SEO
You've got to read this, especially if you are not familiar with search engine optimization.
SEARCH ENGINE OPTIMIZATION
An amazing website with a ton of information about SEO, what to do for your website to get it ranked well, and a ton of incredible info on web building in general. THIS IS A MUST GO TO SITE WEB, CHECK IT OUT!
Amazing Web Resources For Your Website
Lots of free tools, information, blogs, and an amazing amount of stuff packed into one website. READ THIS!
Things To Watch For About SEO Claims
A good article on SEO on what to look for when you really want to optimize your web site, as well as a lot of other great articles.

Art Marketing DVD's And Books 

Use your Mind To Create Change

Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

by: Constance Smith

Amazon Price: $13.82 (as of 12/14/2009) Buy Now
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Artistry the Business of Art: Art Marketing

Artistry the Business of Art: Art Marketing

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Secrets from the Lost Art of Common Sense Marketing

Secrets from the Lost Art of Common Sense Marketing

by: H. Brad Antin, Alan J. Antin

Amazon Price: (as of 12/14/2009) Buy Now
List Price: $14.95

Quantum Creations: Create Wealth in All Areas of Your Life...

Quantum Creations: Create Wealth in All Areas of Your Life...

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The Science of Getting Rich - Using The Secret Law of Attraction to Accumulate Wealth

The Science of Getting Rich - Using The Secret Law of Attraction to Accumulate Wealth

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COMMENTS WELCOME 

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  • Reply
    eytans_art eytans_art Oct 19, 2009 @ 5:51 am
    Hi there!
    Your lens was very helpful for me!
    I'm trying to market the art of a close friend of mine who was
    injured in a road accident and cannot really market his own art...
    Although my interests are only for online marketing, I found lots of useful information here.
    Thank you!
    Great lens!
    5 stars!!
  • Reply
    Pastiche Pastiche Oct 15, 2009 @ 7:59 am
    Your art is inspiring and imaginative - it's obvious you express what's inside you on the canvas. What's even better is you've put together an excellent guerrilla marketing for artists lens with all the tips I know plus a few extras. I've sent this 5 star lens along to my artist husband as inspiration.
  • Reply
    drossart drossart Sep 28, 2009 @ 10:00 pm | in reply to Tracy Hodgeman
    Thank you Tracy for looking at my lens and all the wonderful feedback. Hmmmm.....T.V., well............hmmmmmmm.
    Peace & Blessings
  • Reply
    Tracy Hodgeman Tracy Hodgeman Sep 26, 2009 @ 8:00 pm
    Thank you for sharing this wonderful resource. It is a pleasure to read. I'm going to send this link to some of my artist friends.

    Your paintings are so beautiful. I love the way they are scattered throughout.

    I can almost hear your voice as I read along. Maybe you should do a tv show. You'd be great.

    xoxo, Tracy
  • Reply
    J. Elliott J. Elliott Sep 26, 2009 @ 11:14 am
    Great information....very helpful. Adding the various resources ..book's, etc. was an added bonus. Thanks for sharing your experience, and knowledge.

    Peace
    Jane
  • Reply
    ballew studio ballew studio Sep 25, 2009 @ 5:30 pm
    This is a highly informative lens! You're generous to share it and I'm grateful. You have affirmed my approach as an emerging artist. It's so nice to know I am on a viable track! I will return to your blog again and again, I'm sure.
  • Reply
    FrederickRavid FrederickRavid Sep 24, 2009 @ 11:47 am
    Artswami has not merely created a blog but a multimedia wiki about art marketing that communicates with aplomb and is threaded with a great ATTITUDE.

    I recommend that anyone, whether attempting to market ART or get ANY word out will enjoy and benefit from his work because he gives great advice and his method bears witness to the state of the art in promotion.

    Keep up the good work!

    Frederick Ravid
    www.reallyfree.org
    www.charteredfinancialservices.com
  • Reply
    Frederick Ravid Frederick Ravid Sep 24, 2009 @ 11:38 am
    William Rossoto has not merely created a blog, it's a well-referenced and multimedia wiki on the state of the art in today's marketing.

    This lens covers so many key aspects of communication and demonstrates such a positive attitude that anybody who is trying to get the word out would beneifit from reading and digesting its content.

    Whether the end objective is marketing art or anything else, genuine value is found here.

    Frederick Ravid
    www.reallyfree.org
    www.charteredfinancialservices.com
  • Reply
    ByYourDesign ByYourDesign Sep 22, 2009 @ 1:45 pm
    Fantastic lens!!! You obviously put a lot of thought and energy into this site. It is content rich, interesting, informative and aesthetically pleasing. Paintings are cool!!

    My scrolling finger did become a wee bit tired so may I suggest that if the subject matter is enough of its own subject to stand on its own or evan as a subset then perhaps it could be moved with a backlink to its own special wonderfuls lens page. For example the gallery info.
  • Reply
    Melissa Ayr Melissa Ayr Sep 22, 2009 @ 10:40 am
    Thank you for the information. I love your show .It looks like it was a lot of fun.
    www.Melissaart.com
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ART MARKETING & PROMOTION 

Art Consultants, PR, & Art Reps

Do you need an Art Consultant, PR person, and or and Art Representative?

What do they do for you as an artist?

Let's start with some general definitions.

GENERAL DEFINITIONS:
1) Art Consultant - Generally they help you to understand what it is that you want to accomplish as an artist. They can access where you're at in your art career and what path might be best for you, and what you need to put together to get yourself in the market place. Some may be both a Consultant and an Art Representative. On the average they charge $25 to $150 an hour, so I suggest you have some good questions to ask them that you really want answered.

2) Art Representative - You won't find many people announcing themselves as Art Representatives. Usually they run/own galleries, and/or look for artist that are of interest to them. They will market you either nationally or globally. They generally have thousands of contacts and a proven track record of getting art work sold. They will usually pocket anywhere from 40% to 60% of the cost of your work.

3) Public Relations also known as PR. These guys are essentially into branding, which means, they sell your art by creating an identity that everyone can recognize such as the soft drink brand Coke. PR has been created as a specialty now and generally is not inside an advertising agency anymore because the task of branding has become such an enormous effort.

These are abbreviated definitions of the above mentioned. If you want to find out more about each one I'll be giving some very worthwhile links for you research.

NOW, THE BIG QUESTION.

DO YOU NEED ANY OF THESE GUYS TO BE A SUCCESSFUL ARTIST?

Good question! The answer is yes........and no.

SEE THE ARTICLE BELOW FOR MORE INFORMATION.

"MORE ON ART REPS, PR
& ART CONSULTANTS
IN THE ARTICLES
BELOW"

WEBSITES TO MARKET YOUR ART ON 

These Are Great Web Sites

Check out these websites to list your art on. It certainly can only help to put yourself out on the web. Most of them are pretty simple to get your art and and the majority of them are free to list and sell on. They charge you nothing for their services (most sites).
Fantastic Website!
It just doesn't get better than this, intelligent, well done site for your art. This site isn't totally free, but it is well done.
FREE Website For Your Art Marketing
These guys really have it all together, not some cheaply designed site, but a real, free, well designed site for your art. Art marketing just doesn't get any better than a totally free incredible site to show your art on!
FULL LISTING OF WEBSITES FOR YOUR ART
This site will give you all the art marketing websites you could ever hope for. Make sure and take a look at this site!

New Word of the Day 

numinous: Dictionary.com Word of the Day
numinous: spiritual.
Presented By:

WHO DO YOU NEED TO BE SUCCESSFUL? 

Is It Art Reps, Art Consultants, PR's, or Someone Else?

So now the magical answers you've all been waiting for.................

Having your art represented by an art representative has a lot of advantages depending on the art reps reputation, their marketing capabilities, their organizational skills, if they are nationally & internationally known, and if they have repeat buyers nationally and internationally. They can set up shows and publicity for you and help you into the big time. These guys can put your career in hyper drive, or at least help you to make a living from your art.

An art consultant can help you sort out what direction you may want to take and if your ready to proceed, as well as answer those thousand and one questions you may have. So all in all, I think getting some objective feed back from a professional who is not a family member of friend is quite a wise thing to do, and can set you on a well defined path to market your art.

The public relations guys can do wonders for your image. This is generally a pricey option to take, as the guys that really know their stuff are going to charge you some major dollars. The definition of PR is,"Building and managing relationships with those who influence an organization or individual's audiences". So, they target your audience, build up mass appeal and away you go, once again if you have lots of "mulla". All in all, I have never known any artist to use a PR person aside from those in the music or film industries. Andy Warhol came the closest to being a self made PR guy, and it worked quite well

THE BIG QUESTION!
Do you need anyone listed above, or galleries to help your art career?

Wow, this is a tough one to answer because every artist has a unique way of promoting themselves or not promoting themselves.
I believe there is always greater possibility and strength in surrounding yourself with people who know more than you do and want to work with you. Doing marketing work solely on your own can be done, but it requires enormous time and energy that you could be putting in your art work.

ART REPRESENTATION LINKS 

Great links for understanding art reps, galleries, and general PR for marketing your art. These links from Google are priceless and worth the read if you really want to learn the art of selling your art.
Art Rep Information
This author is one of my favorites - Alan Bamberger. A fantastic read!
List of Art Reps, Galleries & Other Links
Here are some useful links and references for contacts. Take a look!
More Art Reps, Gallery Contacts, and Information
Another great link to find reps, galleries, and general information.
Art Rep, Art Advisor, Art Dealer, Art Agent Information
Some fantastic information about understanding the terms of art marketing

TAKE A DEEP BREATH

TIME
FORTITUDE
PATIENCE
VALUE YOURSELF
VALUE YOUR ART

FREE ART GALLERY CONTRACTS 

Contracts, Links, Contract Information

If you want to do business and market your art as well as sell it, you need a contract.
Art Consignment Contract - General
This is a general outline for a consignment contract with a gallery. Good reference material for getting to understand what is needed for a contract.
Standard Art Gallery Contract PDF
Another great example of a standard art gallery contract. Check it out!
Art Gallery Contract
Here is a little different version of an art gallery contract. These are only outline suggestions, and I recommend that you consult with a lawyer to get exactly the contract you want.

ART GALLERY CONTRACTS 

What To Look For In A Contract

This module is under construction.
Thank you for your patience.

Links I like on Creativity 

How To Be Creative
If your stuck for ideas, this is a great lens to read.
Ways To Be More Creative
A fun article on creativity.
How Creativity Works
A great lens on the brain and which side you use for being creative.

LEAVE YOUR COMMENTS HERE 

When you write something here it helps everyone.

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DISCLAIMER & RIGHTS 

A Brief Explanation

This is my disclaimer to satisfy all those pressing questions about the articles, links, and pictures in this lens.
All ideas, commentary, articles, pictures, links, and other stuff contained in this lens are purely my opinion and experience. I am not responsible for any errors, omissions, or any information stated in this lens and/or links.
I have done my best to be informative, forthright, and honest in sharing my life knowledge and experience. I hope that you may gain some worthy insights and knowledge from this lens.
You may choose a very different path on your way to marketing your art, or choose only to be a creative vessel. Either way, I hope this lens is helpful to you.
This lens is intellectual property, and all images and articles belong to me and may not be reproduced by any means of reproduction including digital, photography, or any other reproductive means.
I sincerely hope you have enjoyed the articles, links, and pictures in this lens.

by drossart

I am a Fine Artist, Architect, Videographer, and Musician. University of Arizona Pima Community College Lamson (more)

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