ASEA-Differentiated, Sustainable Advantage

ASEA, LLC announces the national release of the original and only Redox Signaling product in drink form that restores cells to a naturally balanced state, promoting optimum health and wellness.

Redox Signaling is a burgeoning scientific field on a global scale with an impressive array of recent research advances. Only recently have ASEA scientists been able to produce stable mixtures of these Redox Signaling molecules outside living cells.

ASEA's ability to recreate the molecules that the human body naturally produces for elemental and basic health is having a dramatic impact on improving human health.

ASEA is the first and only stable, perfectly balanced mixture of Redox Signaling molecules that exists outside living cells - the same molecules produced naturally by the mitochondria in every cell of our body. These vitally important molecules help activate antioxidants, promote cellular health, enhance cellular communication, and speed the healing response - all functions critical to good health.

"ASEA obviously is different than anything we've seen before, with distinct science, benefits and patents," says Verdis Norton, ASEA founder. "Moreover, while most of the fundamentals of this business are the same as Fortune 500 companies, one big difference is its volunteer distribution channel that is comprised of mature, experienced and extremely motivated individuals and teams. They do a great job telling the ASEA story, which really resonates with people."

"ASEA doesn't fit any of the other traditional distribution models. We knew that it required a model capable of capitalizing on all the unique aspects of the product and company. ASEA is based on technology that is complex. One of our early struggles was finding a way to simply communicate what ASEA is and what it does. After reviewing all our options, we knew that the ASEA story would best be shared in face-to-face, person-to-person interaction. Network marketing is the perfect fit," added Norton.

A Bright Future

The outlook for ASEA is very bright. Since acquiring and refining the technology behind the product, as well as developing the company's business plan, ASEA conducted a soft launch in 2009. During that time the growth has been phenomenal, with company growth, as measured by revenue and Associate enrollments, up over 800%.

"My vision is that ASEA will be a household name five years from now. It will be a name that is known around the world. We will be thriving in multiple countries throughout the globe. People will look at ASEA and recognize it as real and something that everyone needs," said Norton.

Norton's business experience comes from 30 years in the corporate world, most recently retiring as vice president of strategy for Kraft Foods where he was instrumental in the efficient re-engineering of the company.

ASEA co-founder James Pack spent more than two decades in the telecommunications industry, starting his own consulting group, Pack Consulting, which provided consulting and lobbying at the state level. Later Pack became a successful real estate developer in Park City, Uinta Basin and Salt Lake City.

But as all savvy entrepreneurs know, creating a booming business requires more than just the right people - the right opportunity needs to presents itself.

In 2007, Norton was asked to sit on the board of directors for a company that had harnessed the powerful technology of Redox Signaling. After some time, Norton and Pack purchased the technology that would one day result in ASEA.

Norton and Pack rolled up their sleeves and got to work. The Redox Signaling technology was improved and the stabilized Redox Signaling molecules were bottled. Informal research demonstrated early claims that ASEA improved physical health and mental acuity.

For their independent, third-party validation they commissioned Dr. Gary L. Samuelson, Ph.D. an atomic/medical physicist, to do testing and research. Once they knew they had a powerful product on their hands, Norton and Pack explored different business models for distribution.

Norton and Pack met with a pharmaceutical company and convinced the company of the potential of ASEA, but Norton and Pack did not want to give up the rights to the amazing technology in which they had invested so much. They thought of marketing ASEA through traditional retail channels, but decided that having ASEA on cluttered retail shelves did not do justice to this truly unique product.

"We knew people wouldn't understand everything ASEA could do for them and their health without an explanation or a personal story," Norton says. "So we started looking into direct sales as an option. We knew it would be the fastest and most effective way to bring ASEA to the world."

Ironically, neither Norton nor Pack had experience with network marketing. Because of this, Norton and Pack were able to approach direct sales with a fresh perspective. They wanted to reinvent network marketing and infuse it with the principles and business fundamentals they had mastered in the corporate world. They brought in a seasoned corporate team with a wealth of industry experience to get them up to speed. Direct sales veterans also came on board to build a solid foundation for ASEA to grow upon.

With an all-star team in place and a category-creating product in their hands, they started spreading the word about ASEA and its ability to change people's health.

"We want ASEA to bring a level of class and integrity to the industry that has never been seen before," Pack says.

A Different Direct Sales Approach

The network marketing industry is filled with workshops and self-development seminars, which are not cheap and not always effective.

ASEA is different in that it provides ASEA Associates with access to top-notch business and self-improvement programs that are specifically tailored to the individual, not the masses. Marketing gimmicks and the so-called magic secrets to selling are nowhere to be found.

Instead, ASEA Associates are trained to use a tried-and-true strategic planning processes designed to help them execute their business goals.

The ASEA development training curriculum is based on StrategicLink%u2122, a business consulting program developed by ASEA co-founder Norton. Norton packaged his years of experience in the corporate world into an easy-to-understand strategic planning process of which he had taught its principles to small businesses and large corporations throughout his career.

Tyler Norton, Verdis' son, has taken the lead in adapting and tailoring the process for network marketers.

"We want to take the principles that work for Fortune 500 companies and bring them to ASEA Associates," Tyler Norton says. "We want to teach them how to think like a business owner."

The program has a strong emphasis on teaching people that creating successful business outcomes involves more than just generating an income. It's about developing planning skills that allow them to drive their business goals to the execution stage.

"We are committed to the development of the individual and helping people self-actualize beyond making money," Tyler Norton says. "StrategicLink%u2122 for ASEA links together the business principles of the corporate world and the best practices of the network marketing industry."

The Product

ASEA is sold in a 32-ounce bottle and an eight-ounce flexible pouch made from environmentally friendly materials. The 32-ounce bottle is made from a durable plastic. The eight-ounce flexible pouch fits easily into a backpack, pocket or in athletic gear. Both packages were created from input from competitive athletes and everyday ASEA consumers. The eight-ounce pouch includes a one-way valve to keep the pouch contents clean and pure.