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Prosthetics, Orthotics and You!

  • Total number of persons in the United States alone using an orthosis (brace) for disabling conditions such as stroke, Multiple Sclerosis, and Parkinson's Disease, as well as for orthopedic impairments caused by sports injuries, other physical trauma, birth defects and advanced arthritis is expected to increase by at least 31% by 2020 to over 4.5 million.
  • In 1996 there were 1.5 million Americans with amputations.
  • Every year an additional 125,000 people lose a limb as a result of complications due to vascular disease, trauma, or cancer.
  • The total number of persons with an amputation is expected to increase by at least 47% by 2020.

Extracts taken from a study published in May 2002 and conducted for the National Commission on Orthotics and Prosthetics Education (NCOPE) by Dr. Caroline Nielsen - University of Connecticut.


AskElizabeth.typepad.com 

The latest posts from THE orthotic and prosthetic marketing blog.

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Orthotic and Prosthetic Links 

AskElizabeth.typepad.com - My blog
This blog is all about orthotic and prosthetic marketing, business and practice development, public relations, branding, Web sites, e-marketing, brochures, newsletters, direct mail, announcements, press releases, relationship building, cross-selling, networking, conferences, and referrals.
American Board for Certification in Orthotics and Prosthetics, Inc.
The American Board for Certification in Orthotics and Prosthetics (ABC) sets the highest standards for quality orthotics and prosthetics care
American Orthotic and Prosthetic Association
The American Orthotic & Prosthetic Association (AOPA) is a national trade association committed to providing high quality, unprecedented business services and products to O&P professionals.
American Academy of Orthotists and Prosthetists
The American Academy of Orthotists and Prosthetists is dedicated to promoting professionalism and advancing the standards of patient care through education, literature, research, advocacy and collaboration.
National Commission on Orthotic and Prosthetic Education
The National Commission on Orthotic and Prosthetic Education (NCOPE) is the accreditation body for the orthotics and prosthetics (O&P) profession. As such, its primary mission and obligation is to ensure educational and residency programs meet the minimum standards of quality to prepare individuals to enter the O&P profession.
O and P Care for the media, the public, and payers
A public service of the American Board for Certification in Orthotics. O&PCare.org is THE site for the latest in O&P news coverage, story ideas, glossary, and information for the general public and the media.
National Association for the Advancement of Orthotics and Prosthetics
The National Association for the Advancement of Orthotics and Prosthetics is dedicated to meeting orthotic and prosthetic patient needs by advocating effective government policy.
Amputees in Hollywood
Our mission is the realistic portrayal of the amputee in the media,and amputees in amputee roles in movies and on television.

Secondly the authentic representation of prostheses,and the professionals who provide prosthetic services.
Quality Outcomes
At Quality Outcomes, LLC, we recognize the struggle you are facing. Quality Outcomes, LLC will guide you through the maze of requirements so that you can meet the demands placed upon you by CMS and your accrediting organization. Not only can we help you comply with the standards, we have proven strategies that allow you work more efficiently without sacrificing the quality of your patient care. In fact, your quality of care will most likely improve under our program.
OPAF
THE official philanthropy of the United States Orthotic and Prosthetic community. First Volley, First Swim, First Splat, First Bid - OPAF is all about Opportunities, Possibilities And Fun!
Alabama Prosthetic and Orthotic Association
The official website for the Alabama Prosthetic & Orthotic Association. It's filled with useful links for the Alabama O&P community. It's got a Member directory, Vendor directory, Useful links and Member news pages - check it out.
Heritage Medical Corp.
Heritage Medical Corp. provides quality orthotic, prosthetic and orthopedic products and services throughout the Northeast United States.

O&P on YouTube 

Heritage Medical Corp.
Heritage Medical Corp. provides quality orthotic, prosthetic and orthopedic products and services throughout the Northeast United States.
Opportunities, Possibilities And Fun! OPAF on YouTube
Opportunities, Possibilities And Fun! Our primary mission: Enabling individuals served by the orthotic and prosthetic community to enjoy the rewards of personal achievement, physical fitness and social interaction.

Mini O&P Glossary 

Don't know what O&P is?

  • CO (Certified Orthotist) - Orthotist who has passed the certification standards of The American Board of Certification in Orthotics & Prosthetics, and maintains certification through mandatory continuing education program and adherence to the Code of Professional Conduct.

    CP (Certified Prosthetist) - Prosthetist who has passed the certification standards of The American Board of Certification in Orthotics & Prosthetics, and maintains certification through mandatory continuing education program and adherence to the Code of Professional Conduct.

    CPO (Certified Prosthetist-Orthotist) - Prosthetist/Orthotist who has passed the certification standards of The American Board of Certification in Orthotics & Prosthetics, and maintains certification through mandatory continuing education program and adherence to the Code of Professional Conduct.
  • Orthosis - Custom-fabricated or custom-fitted brace or support designed to align, correct, or prevent neuromuscular or musculoskeletal dysfunction, disease, injury, or deformity. Note: this does not include supports or devices carried in stock and sold by drug and other stores, corset shops or surgical supply facilities (e.g., fabric and elastic supports, corsets, arch supports, trusses, elastic hose, canes, crutches, cervical collars, dental appliances).
  • Orthotics - The science and practice of evaluating, measuring, designing, fabricating, assembling, fitting, adjusting, or servicing an orthosis under a prescription from a licensed physician, chiropractor, or podiatrist to correct or alleviate neuromuscular or musculoskeletal dysfunction, disease, injury, or deformity.
  • Orthotist - Person who measures, designs, fabricates, fits, or services orthoses as prescribed by a licensed physician, and who assists in the formulation of an orthosis to support or correct disabilities.
  • Prosthesis - Artificial medical device that is not surgically implanted which is used to replace a missing limb or appendage such as artificial limbs, hands, fingers, feet or toes. Note: this does not include devices which do not have an impact on the musculoskeletal functions of the body (e.g., artificial eyes or appliances for the eyes, dental plates, and largely cosmetic devices such as wigs, artificial breasts, eyelashes, ears and noses).
  • Prosthetics - Science and practice of evaluating, measuring, designing, fabricating, assembling, fitting, adjusting, or servicing prosthesis under an order from a licensed physician.
  • Prosthetist - Person who measures, designs, fabricates, fits, or services prosthesis as prescribed by a licensed physician, and who assists in the formulation of the prosthesis prescription for the replacement of external parts of the human body lost due to amputation or congenital deformities or absences.

O&P on eBay 

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Marketing resources list 

The best marketing sites, blogs, lenses, etc., for small businesses.
SCORE
SCORE "Counselors to America's Small Business" is America's premier source of free & confidential small business advice for entrepreneurs.
Psychotactics
Sean D'Souza. He's brilliant. 'Nuff said.
Guerilla Marketing
If you're not doing it, you should be.
AskElizabeth blog
THE marketing blog for the Orthotic & Prosthetic profession.
American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing.
MarketingProfs.com
MarketingProfs.com is an online publishing company based in Los Angeles, California. We specialize in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.
Fortune Small Business
Money Magazine's small business magazine.
Fast Company Marketing Guide
Fast Company (Inc. Magazine) guide to grassroots marketing.

Marketing books for small businesses 

Ultimate Small Business Marketing Guide

Amazon Price: $16.47 (as of 12/03/2009) Buy Now

Small Business Marketing for Dummies, Second Edition

Amazon Price: $13.59 (as of 12/03/2009) Buy Now

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Marketing Plexo 

by Elizabeth_Mansfield

I'm the president of Outsource Marketing Solutions, LLC. The Marketing Best Business Practices columnist for the O & P Business News. I'm a member...

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