For years, people and companies belonged to professional and trade associations because they thought they were supposed to. Associations responded by giving them an annual conference, a magazine, and lots of seemingly endless committee meetings.
Well, the world is different today (duh), and nobody joins an association because they're supposed to. They participate in communities that give them value. Problem is, too many "old-school" associations are still offering the same old stuff.
Here we'll pull together links and content that examine new ways of thinking (and doing) about association leadership, marketing, communications and meetings.
Related Blogs
- Association Inc.
- This blog, from your lensmaster, offers commentary and advice on association management and membership, with a strong focus on bottom-line results for modern organizations.
- Association Renewal
- Consultants Jeff De Cagna and Jamie Notter team up to talk about new association strategy models. Their best contribution so far: calling on organizations to be DUMB (decisive, unique, meaningful, bold).
- Certified Association Executive
- Association staffer Ben Martin explores a variety of lessons learned from his organization and personal life.
- Face 2 Face
- We all do meetings, but can't we do them better? Sue Pelletier is the most active and entertaining blogger in the meetings field.
- Trade Show Marketing Report
- Rich Westerfield is a one-man source for new ideas on trade shows and how to run them competitively and successfully.
Related Events
- Great Ideas Conference
- Held in Orlando and San Diego, the Great Ideas Conference, sponsored by the American Society of Association Executives, steps beyond the bounds of the usual with its packed schedule of workshops.
- ASAE Technology Strategies & Solutions
- A new event with a heavy focus on practical techniques for associations, including database management, budgeting, websites, and security issues.
- IAEM Technology Solutions
- One day on technology solutions for exposition and event management.
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Kevin Holland is a senior executive with a national trade association with a strong interest in "disruption" of old-school association commu... (more)
