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Interested in retail marketing? You've come to the right place!
At-retail media, also known as retail media, store media, and dozens of other, similar names, is the practice of treating the retail environment not just as a selling space, but also as a marketing space. By borrowing concepts from traditional marketing and advertising, merchandising, visual design and store planning, at-retail media aims to deliver timely, helpful and informative content to customers at the point-of-decision.
Retail media tools and displays include interactive kiosks, digital signage systems, in-store radio/audio, and a host of "traditional" retail merchandising and POP displays.
Dynamic Digital Signage and Interactive Kiosks Journal
News, thoughts and opinions on the at-retail media industry
We created this journal to help share useful info on the digital signage and kiosk markets. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
Fetching RSS feed... please stand byHelpful Links from around the web
- Digital Signage News
- In this blog, we try to keep up with the news from the rapidly-evolving digital signage industry, looking at everything from the biggest plasmas being produced to the newest marketing trends.
- Interactive Kiosk News
- Devoted to the self-contained computing terminals that provide access to on-demand information and transactions, including airport self-check-in systems, retail product locators, and bill pay kiosks.
- In-Store & Retail Media News
- Retail media news from around the web, including updates on digital media networks (like digital signage and interactive kiosk systems), POP display systems, loyalty marketing, and whole-store merchandising.
- My Homepage
- Not a lot of information here, but my blogroll has lists another 60 or so great blogs that I like to keep up with.
Retail Media in Action
Photos of live kiosk and digital signage deployments from around the world
Photos of in-store digital signage and kiosk networks, like the TVs you see in some supermarkets.
Books you might find helpful
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Amazon Price: $10.08 (as of 11/20/2009) 
Why We Buy: The Science Of Shopping
Amazon Price: (as of 11/20/2009)
Lovemarks: The Future Beyond Brands
Amazon Price: $18.15 (as of 11/20/2009)
Blink: The Power of Thinking Without Thinking
Amazon Price: $17.13 (as of 11/20/2009)
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Amazon Price: (as of 11/20/2009)
by billgerba
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