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At-Retail Media

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Interested in retail marketing? You've come to the right place!

At-retail media, also known as retail media, store media, and dozens of other, similar names, is the practice of treating the retail environment not just as a selling space, but also as a marketing space.  By borrowing concepts from traditional marketing and advertising, merchandising, visual design and store planning, at-retail media aims to deliver timely, helpful and informative content to customers at the point-of-decision.

Retail media tools and displays include interactive kiosks, digital signage systems, in-store radio/audio, and a host of "traditional" retail merchandising and POP displays.

Dynamic Digital Signage and Interactive Kiosks Journal

News, thoughts and opinions on the at-retail media industry

We created this journal to help share useful info on the digital signage and kiosk markets. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
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Helpful Links from around the web

While good information is always just a Google away, we maintain a couple of news blogs that might prove useful if you're just getting started in the retail media industry, or if you want to keep up with everything that's new and exciting.
Digital Signage News
In this blog, we try to keep up with the news from the rapidly-evolving digital signage industry, looking at everything from the biggest plasmas being produced to the newest marketing trends.
Interactive Kiosk News
Devoted to the self-contained computing terminals that provide access to on-demand information and transactions, including airport self-check-in systems, retail product locators, and bill pay kiosks.
In-Store & Retail Media News
Retail media news from around the web, including updates on digital media networks (like digital signage and interactive kiosk systems), POP display systems, loyalty marketing, and whole-store merchandising.
My Homepage
Not a lot of information here, but my blogroll has lists another 60 or so great blogs that I like to keep up with.

Retail Media in Action

Photos of live kiosk and digital signage deployments from around the world

Photos of in-store digital signage and kiosk networks, like the TVs you see in some supermarkets.
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billgerba

Bill Gerba is co-founder of WireSpring and maintains an active role in the digital signage and self-service kiosk industries. He has been featured in... more »

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