Personal Trainer Issues

If you've been a trainer long enough, I'm sure you've run into a few personal trainers who don't look the part at all. They have very little muscle tone (relatively speaking) and even less know-how and skills personal trainers need yet they have tons of clients? Perhaps many don't even have the basic certifications or qualifications that most consider "standard" for trainers and fitness professionals. If you're a fitness trainer, it's difficult to think you haven't met anyone like that. Why do people trust these trainers who are out of shape and non certified personal trainers?

Provided by ATrainerOnTheRoad.Com, this article shows you some ways to find a new fitness trainer. Check them for any trainer related issues like, find a workout center or a fitness trainer calendar

Now, take a good look at yourself in the mirror. You look like a Greek god (or godess); perfect, toned muscles in the best places and virtually no body fat. You should be on a magazine cover. And don't forget about the numerous nationally recognized certificates of acievements, degrees, and awards from the best agencies. Nevertheless, the out-of-shape trainers seem to have far more clients and are far busier than you. What are they doing that you're not?

It's really rather simple; marketing. They know marketing or have made a commitment to invest in marketing. Don't be decieved into thinking word-of-mouth is good enough anymore. If no one knows about a product, who's going to buy it? Plain and brutal but totally factual in the business world. Your personal trainer business is a business, yes?

Why? Large businesses know they will bring in many times more revenue than they spend on advertising in the form of new customers and increased sales. They spend millions because they know this to be truth. Don't worry. You don't need to spend millions. But you do need to know how to market yourself and take action on that knowledge. That should bring you a steady stream of new clients to your business.

Your prospective clients really do not know how good you are or how qualified you are, so how are they to know that you can really help them achieve their health and fitness objectives? Consider this; that chubby guy out there has no clue about trainer qualifications so your wall full of "real" certificates makes no difference to him compared to the "hokey" ones. Why will that fat guy call you? How does he know you're the right person to help him get to his fitness goals?

Do what others have done before you. Go get some marketing training for yourself and read up books on sales and marketing techniques especially those written for self employed professions such as like real estate sales or insurance sales techniques then redesign the sales and marketing techniques to suit your fitness personal trainer industry.

And there's always the option to sign up for some free marketing profiles and assistance specifically for personal trainers and the fitness industry.

Even a website owned by a personal trainer may not give you enough knowledge and advice to start a speedy fitness plan by yourself. A personal trainer can help, but first consider what you require in one.

Provided by ATrainerOnTheRoad.Com, this article shows you some ways to find a new personal trainer. Check them for any trainer related issues like, find a gym or a fitness trainer client management

Make sure you ask them about their certification and experience. Be sure you check the agency; where and who they are and how recognized they are in the industry. Be aware that there are many less-reputable "associations" granting certifications. Another important item to ask is if the trainer is certified in First Aid and CPR.

Certification is only a validation of the basic requirements. Be sure to also examine some other things about your prospective trainer and don't be afraid to ask direct questions. Remember you want this person to be able to encourage and motivate you.

If you are trying to work out a fitness plan to lose that weight fast, you will want to look for certain qualities in your personal trainer.

• Never accept the suggestion of PED drugs like steroids and seriously question any nutritional supplements.
• A variety and choice of exercises should be offered to you by a reputable personal trainer.
• Be leary of trainers that promote crash or fad diets. Reputable trainers promote healthy lifestyles and crash dieting is not.
• Don't settle for a trainer that is not willing to see you thru the entire process; from beginner to 'seasoned'.

Get more answers and direct connections to many personal trainer professionals and fitness facility choices at ATrainerOnTheRoad.Com.

Try ATrainerOnTheRoad.com for free online Calendar and Client Management. Free exposure and marketing with your own custom profile.

Expanding and customizeable, this site is going to take over independent Personal Trainer online marketing by giving it away!

Any Personal Trainers out there from California see this? It seems that the legal eagles want to put more controls on the Fitness Industry. Here is the proposed law:

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Members can comment to the bill's author [Calderon] at the included address.
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|SENATE RULES COMMITTEE | SB 374|
|Office of Senate Floor Analyses | |
|1020 N Street, Suite 524 | |
|(916) 651-1520 Fax: (916) | |
|327-4478 | |
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THIRD READING

Bill No: SB 374
Author: Calderon (D)
Amended: 4/2/09
Vote: 21

SENATE BUSINESS, PROF & ECON DEVLOP COMM : 7-2, 4/13/09
AYES: Negrete McLeod, Wyland, Corbett, Florez, Oropeza,
Romero, Yee
NOES: Aanestad, Walters
NO VOTE RECORDED: Correa

SUBJECT : Health care providers: personal trainers

SOURCE : Author

DIGEST : This bill defines the term personal trainer,
establishes educational and training requirements for
personal trainers and prohibits individuals from calling
themselves personal trainers unless they meet those
requirements.

ANALYSIS : Existing law:

1.Provides for the licensure and regulation of physical
therapists and physical therapy assistants by the
Physical Therapy Board of California (PTBC) within the
Department of Consumer Affairs (DCA).

2.Defines the practice of physical therapy as the art and
science of physical or corrective rehabilitation or of
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SB 374
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2

physical or corrective treatment of any bodily or mental
condition of any person by the use of the physical,
chemical and other properties of heat, light, water,
electricity, sound, massage and active, passive and
resistive exercise, including physical therapy
evaluation, treatment planning, instruction and
consultative services.

3.Provides for the licensure and regulation of occupational
therapists and occupational therapy assistants by the
California Board of Occupational Therapy (CBOT) within
the Department of Consumer Affairs.

4.Define the practice of occupational therapy, in part, as
the therapeutic use of purposeful and meaningful
goal-directed activities which engage the individual's
body and mind in meaningful, organized and self-directed
actions that maximize independence, prevent or minimize
disability and maintain health.

This bill:

1.Prohibits an individual from representing him or herself
as or using the title of personal trainer unless one of
the two following requirements is met:

A. The person has a bachelor's degree in
exercise science, kinesiology, fitness science or
another closely related field.

B. The person is certified by one of the
following:

i) A national organization whose personal trainer
certification procedures are approved by the
National Commission for Certifying Agencies (NCCA).

ii) An organization accredited by either the
Council for Higher Education Accreditation or by
the United States Department of Education.

2.Specifies that "to hold himself or herself out as a, or
use the title of, personal trainer" means to state or
advertise or put out any sign, card or other device, or

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SB 374
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to represent to the public through any print or
electronic media, that he or she is a personal trainer.

3.Defines "personal trainer" as an individual who has
expertise in developing and implementing physical fitness
and training programs for individuals and who provides
those services for a fee to individuals or through an
organization (i.e. a fitness center) that is compensated
for making personal training services available.

4.Excludes the following from the personal trainer
definition:

A. Individuals who provide training in a
particular discipline (i.e. yoga or pilates)

B. Individuals who provide training on a
particular piece of equipment or device such as a
bicycle but does not include proving advice or
assistance on other aspects of physical fitness and
training such as body weight management,
cardiovascular fitness, endurance and overall
muscle and strength development.
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Now on the surface, this may seem a good thing. So many trainers work very hard to keep on top of the industry and maintain meaningful certifications. Then there are those that will pay $50 for a "certification" from some "certifying" agency and get some gold sealed thing to hang on the wall.

But on the other hand, more legislation is not always a good thing. It may be just another form of "Legalized Racketeering" in the sense that the government just want's a cut of the fees and stuff.

Fortunately or unfortunately, (I'm still undecided) these kinds of things are usually precedent-setting. So if California passes this law, you can bet other states will not be far behind.

How about you guys from California? What do you think?