All Things Attraction Marketing and Attraction Marketing Training to Support Your Business
You will learn why it will be important to learn attraction marketing, and find an attraction marketing guide.
Find out why it will be those individuals that apply attraction marketing that have the odds stacked in their favor for building and growing long term online profits.
Please use the Table of Contents for easy navigation. If you have further questions, my contact information is included in the last chapter.
Contents at a Glance
- Table of Contents
- Attraction Marketing Will Appeal to the Masses Looking to Earn Money on the Internet
- Everyone Can Win With Attraction Marketing -- It's Effective, Legitimate and Applicable to All Business Ventures
Table of Contents
- Attraction Marketing Will Appeal to the Masses Looking to Earn Money on the Internet
- Everyone Can Win With Attraction Marketing -- It's Effective, Legitimate and Applicable to All Business Ventures
- What is Attraction Marketing & Why You Want to Adopt it as Your Own
- Attraction Marketing Exercise -- See an Example of Real Value in 7 Lessons
- Attraction Marketing Pre-Requisites
- Effective Attraction Marketing Solves the Problem and Fills the Need, Which is Why It's So Attractive in the First Place
- Attraction Marketing Appeals to Traditional Network Marketers
- Attraction Marketing for Network Marketers Needs-Solved List
- Attraction Marketing Training and Support -- Business Builder Necessity #1 in the Face of Current Economic Conditions
- Attraction Marketing -- Crash Course Toward Attraction Part I
- Attraction Marketing -- Crash Course Toward Attraction Part II
- Monetization -- Buoyancy of Your Business
- Marketing Merge Renegade University -- Attraction Marketing Training
- Choose Marketing Merge Renegade University as Part of Your Attraction Marketing Training Game Plan
- Attraction Marketing Guide and Support Summary
- New Guestbook
Attraction Marketing Will Appeal to the Masses Looking to Earn Money on the Internet
Dawn of a New Era ... Enter Attraction Marketing
Attraction marketing is more than a new thing, or a flash-in-the-pan here today gone tomorrow fad. It is an effective and legitimate way to approach making money online.With less and less money in peoples' pockets, more and more must address their problems and find solutions to their needs.
Where do you think a majority of them are turning?
With more and more network marketers turning away from the old, traditional methods, many are embracing a new attraction-based model of building their business.
Attraction Marketing Will Appeal to All Demographics of Online Business Builders
With soon-to-be Retirees fearful that their fixed income won't be enough, they're looking for answers.
Generation X and Y are trading in their 60 hour Corporate America work weeks to stay at home with their children, or pursue personal passions.
Newbie network marketers or veteran network marketers who seek a new way to do business. Attraction marketing is paving the way for traditional network marketing on the internet. It's a new effective model.
Let's face facts, no one wants to bruise their ego or dent their dignity to approach friends and family about their "new business."
Americans, and many others across the globe, are looking for answers to solve these common problems, their needs must be addressed.
Have You Been One of Millions Who Has Considered Making Money on the Internet?
But with everyone cautious about how they spend their money, who can gamble on the latest "program" that "runs on autopilot?" People expect trust.
People are growing more savvy (or cautious), and won't fall prey to the constant noise of "get rich quick" schemes that can often leave one more broke than what they were when they started.
People need real step by step, show you as you go, attraction marketing training, one on one help and the type of support and encouragement that engages both the head and the heart, while padding the pocket book.
Everyone Can Win With Attraction Marketing -- It's Effective, Legitimate and Applicable to All Business Ventures
Everyone Needs Help Starting Out -- Learn Where to Find It.
Bye now attraction marketing is more than a new thing, or a flash-in-the-pan here today gone tomorrow fad. It is an effective and legitimate way to approach making money online.It doesn't matter which group you belong...whether you are a network marketer looking to adopt the new attraction-based model, or someone who has heard about making money online and would like to get into it, a soon-to-be-retiree, Gen X or Y, maybe you are just someone who needs to change their life, like yesterday...
These demographics are all in need of the same thing...a solution to their problems.
If you've read books like Magnetic Sponsoring or The Renegade Network Marketer or The Attraction Marketing Blueprint, you understand that using an Attraction-based model of marketing online is not only effective, it's empowering.
Those books, among others on the subject, are great, but NOT enough, most people need more than concepts and a thorough overview, they need real training and support.
People Need a Guide on the Side, so They Can Be the Sage on the Stage.
This Squidoo Lens is meant to be exactly that, a guide, a support that will not only introduce you to all things attraction marketing, but also provide tangible information for you to further research and move forth with.
Most importantly, throughout this Lens, there will be several places where you have the option of following a link that will direct you to the necessary support from a real attraction marketing guide to work with you one on one.
Learn more about your attraction marketing guide.
Effective implementation of attraction marketing is going to become common place. People will need attraction marketing training and guidance, or they will not be able to acquire this valuable set of skills to compete in the market place.
What is Attraction Marketing & Why You Want to Adopt it as Your Own
Attraction Marketing Review Basics -- Providing Value and Securing Relationships
Imagine having your business set up where people can find your marketing on the internet, and as a result, they approach you instead of vice versa.This means that your prospects already know who you are. They are asking for more information from you and are "pre-sold" on what you are about.
With Attraction Marketing, Your Prospects Initiate Contact
You do NOT pitch your opportunity or business. This is not something you want to do anyway. No one wants to be sold anyway.
Essentially, you don't "advertise" anything except YOU and your helpful expertise. This is also known as "establishing a web presence" or "positioning yourself as the expert."
It's a process of learning, growing and offering real tangible leadership and value.
After prospects initiate contact with you through an email or phone call, your job is to secure a relationship.
It's important to remember that with attraction marketing, your mindset is one of abundance, not scarcity. Attraction marketers don't work with everyone that approaches them. Be sure someone is worth the time you put into them.
People are joining your prospects list daily, your job is to weed out the people you want to do business with.
You Must Secure a Relationship to Become an Attractive Marketer
This is accomplished by providing value. Your preeminent concern is to know and understand the needs and problems of your target market, which is an exercise in and of itself.
Once you do this, you must consistently address those needs and problems. This another example of what is meant by "providing value" and "securing a relationship."
Attraction marketing is effective when using this definition as a guide:
"Attraction marketing is the art and science of empowering, communicating and developing a relationship with another human being based on their needs and not yours."
In a nutshell, attraction marketing is when you set things up so more people will be interested in YOU first, and the information you offer. Later, this could include your products, and potentially, your primary business opportunity.
This means -- No more chasing friends and family or buying leads. No more cold calling, or approaching people in the grocery store lanes. No more slick presentations or hotel meetings. No more flashy websites that "do the selling for you."
Although Attraction Marketing is a More Effective Way of Doing Business, You Must Be Active in the Process
Unlike the majority of people that fall short of participating in their own success, attraction marketing requires work.
For some, that may only be a few weeks, but for the majority, it takes months of finding a balance between quality attraction marketing training and consistent application of that training to see a significant result.
That is the only "formula" that has gotten most online marketers success.
Attraction Marketing Exercise -- See an Example of Real Value in 7 Lessons
Access a Free 7 Day E-course for Further Attraction Marketing Information
Mike Klingler has written an ecourse called 7 Lessons to Attract Prospects.Mike Dillard has a 7 day boot camp associated with Magnetic Sponsoring and funded proposal sponsoring.
Fernando Ceballos and Raymond Fong have their Attraction Marketing Formula 10 day boot camp too.
Ann Sieg has the Attraction Marketers Manifesto, a 75 page free report - that's in-depth and informative about how attraction marketing works.
All of these Attraction Marketing resources are free. You will have to provide your email and name, but there is no cost. All of these products place you in a sales funnel which leads to a low ticket informational item. And in all cases, the low ticket informational item is worth it - like 10 times worth.
Attraction Marketing Pre-Requisites
Be Aware of What You May Not Know. Understand What You Will Have to Learn.
There is something to be said for the saying, "Getting Ready to Be Ready."Often times it is a critical remark for those individuals who are perpetually "getting ready" but never "getting started."
If you are someone who only has a vague idea of how making money online works, or you are a technically challenged "newbie" networker, it is a good idea to get grounded in some basics.
The Basics of the Attraction-Based Marketing Model.
The recommendations in this chapter are not entirely my own, but a consensus of thousands of established attraction marketers.
First suggestion -- read The Renegade Network Marketer and/or Magnetic Sponsoring.
What one lacks, the other picks up the slack, and vice versa. Furthermore, both come with a wealth of resources to help further learn attraction marketing as you begin putting the theory into practice.
Also, both have extensive affiliate programs, which means you can earn money when someone purchases the book from you.
Ann Sieg's "The Renegade Network Marketer" e-book provides an introductory look at a step by step process for traditional network marketers(or any home business owner) to walk them through the concept of building an internet network marketing business using attraction marketing monetization strategies.
Many feel The Renegade Network Marketer appeals to a wider audience and provides a more thorough introduction to internet attraction marketing for network marketers at a beginner level.
Either one of these books are low cost ideal starting points that allow people to get started without investing $500-$1000 into advanced courses.
It is suffice to say that both offer a panoramic view of attraction marketing, its concepts and components.
You will understand that you will need to learn how to do the following online tasks, which doesn't mean you need to know them before you start:
How to place an ad, or some variation of value-based marketing on the internet, and track the results.
How to purchase your own domain name. When you order Magnetic Sponsoring it comes with Domain Secrets, a guide for choosing your own domain.
The importance of building a prospects list, and what to say when they contact you.
That first and foremost, you must offer a solution to your prospects' problems or address their needs before your own. Understand that this can often be accomplished with generic information, tools and/or training.
You will be personalizing and customizing tools such as auto-emails, lead capture pages and other forms of contact management.
You must have a level of commitment and patience to learn many different marketing methods, starting with one or two at a time.
The objective is to create a constant flow of prospects, attracting the best ones to your business (either now or later).
You do NOT have to know HOW to do all of these things, it's just a benefit to understand that is what must be learned. If you're going to choose attraction marketing (recommended) then you want to know what's ahead of you.
Effective Attraction Marketing Solves the Problem and Fills the Need, Which is Why It's So Attractive in the First Place
Discover What is Known as the Attraction Marketing Confluence
The attraction marketing confluence is when a "Solutions Provider" meets a "Need or Problem."It is this "meeting" or "joining" that is quintessentially important for the longevity and sustainability for any business, especially online marketers.
Imagine an ideal online marketing world where everyone is going around thinking about how they can solve other peoples' problems or offer solutions to various needs.
Everyone would be gainfully productive and empowered for success, right?
This is the mentality and the day to day routine for an attractive marketer.
Before we discuss the skeletal components of attraction marketing, let me remind you not to forget that this is a business. The object is to make money. Don't be ashamed to monetize this confluence.
For as long as your emphasis is on providing value, this is an equal exchange.
Four Attraction Marketing Components that Must Be In Place to Establish Attraction
Component #1 -- Developing your Point-of-Contact by marketing your content in high volume at various locations, but most heavily using social media web 2.0.
Component #2 -- Lead Capture Page - in exchange for obtaining someone's contact information, you must offer value.
Always ask yourself the question, What will the other person gain as a result of providing their name and primary email? What is so special about my offer?
Component #3 -- Build Your Relationships with Auto-Email - And how would you build a relationship, you may ask? Same principles, offer what is valuable, useful, insightful or worthy of the recipient's time.
If you can accomplish that, you will have built trust. Build trust and people will not only purchase from you, it's likely they will join you.
Component #4 -- Cash Flow Generation with a Monetization Strategy - Just because someone said No to your offer, or declined to join you in your primary business opportunity doesn't mean you can't earn money.
If you have these components in place, and find the attraction marketing confluence, where problems are solved and needs are met, your business life is going to be less stressful.
You will no longer wake up wondering how you're going to find customers. These components will bring organization, clarity and focus. It is a continuous process of continuous relationships.
Attraction Marketing Appeals to Traditional Network Marketers
Spend Less Money (or No Money) on Leads and Let Quality Prospects Find You.
Network marketers are looking for a different way to build their business.Attraction marketing Solves the Common Problems Associated with Building a Network Marketing Business
Many people recognize the need for a network marketing opportunity, or have begun searching for one, or vowed to never join one again until an alternative method of building a business was found.
With the popularity of books by Robert Kiyosaki endorsing network marketing opportunities as his number one choice for building wealth if he had to start over, the image of network marketing is rebounding.
It's a legitimate way to accumulate residual wealth.
But what stops many people from reaching success with network marketing -- what stops many from even beginning -- is the traditional manner of building the business.
The Attraction Marketing "You-No-Longer-Have-To" List for Traditional Network Marketers:
You no longer have to...bug your friends and family about your business.
You no longer have to...struggle to find people to join your business, they will find you.
You no longer have to...purchase dead-beat leads. The mature attraction marketer gets paid to prospect.
You no longer have to...employ "the three foot rule" to weed out those interested and uninterested in your opportunity. You don't have to go to the mall at all, and when in grocery store lanes, you can read about Brad and Angelina.
You no longer have to...host hotel meetings or drive into town to coffee shops to pitch your business.
You no longer have to...clean up your house on Sunday nights for your team to make cold calls and "rah rah."
It's safe to say, most have "had it" with that manner of doing business. Let's face it, traditional network marketing is dead forever because of the internet.
The Reputation of Network Marketing Has Resurrected and So Has the Means to Build a Network Marketing Business
Enter the dawn of a new era -- attraction marketing.
There will be a considerable wave of network marketers or people interested in a network marketing opportunity coming online.
And unless they want to blast ineffective email SPAM to complete strangers about their "most amazing company" or the "most amazing product," they're going to forced to choose attraction marketing, or quit and try yet another amazing company.
People don't care about the Starship Commander bonus that is paid every blue moon to the cadet with the highest gross sales.
No matter how unique their pitch was, prospects have heard it 10,000 times already.
Network marketing prospects are looking for true information. This is the cornerstone of attraction marketing.
But for the masses of online network marketers coming online, support will be needed. There will be a need for education and training to build business online.
Attraction Marketing for Network Marketers Needs-Solved List
Network Marketers Interrogate Attraction Marketing
In this chapter, network marketers ask common questions surrounding the notion of attraction marketing.Q -- How do I earn more cash flow to keep going in my business?
A -- Monetization is a way of making money in the prospecting process even without necessarily sponsoring people into your primary opportunity.
This can be done during the relationship-building process by selling front end, low cost informational and educational products and services that over-deliver by ten times the retail price.
This is important because, traditionally, network marketers put out money and time with very little in return to reach a supportive, residual income. For most, the money runs out before they reach that point.
Q -- How do I effectively sell myself as a leader so others join ME no matter what company I am with?
A -- Your focus, at first, should be on your marketing so you don't have to work so hard, so you can have people come to you on a daily basis. It is something that can be accomplished relatively quickly. Taking a few weeks or a few months to get your marketing set up will pay you for the long term.
Always focus on becoming an expert in your prospects eyes simply by giving without expecting anything in return. Give them the skills necessary to succeed.
Q -- How do I gain more clarity on what to do to build my business?
A -- Easy...choose an upline, mentor, guide or home business teacher that is already using the new attraction marketing business model to grow their primary network marketing opportunity.
Access more information about an attraction marketing guide.
You can spot these attraction marketers a mile away because, for one, you will be drawn to the value they offer before "pitching" their opportunity to you.
They will recognize your needs without you even telling them because they have already gone through the process of establishing themselves as an attractive marketer. If not, just ask.
Q -- How do I get prospects coming to me instead of chasing them?
A -- Provide value. Think of other peoples' needs first. Remember this is not the traditional make-a-list and go after them mentality. Truly try to serve in someway. Then on the back end, you have permission to take time to talk about your opportunity.
Start by researching -- who is your target market, what are they seeking, thinking about and concerned with? What are their needs and some problems you can help solve?
This takes work, even struggle...you must learn new skills first, then offer those skills in an unselfish manner to others before you can expect to see something in return.
Q -- How do I spend less money, or no money at all, on leads and have quality prospects join my primary business?
A -- Make your focus attraction marketing, not chasing people down just to "sign them up." When you learn attraction marketing, you are only sharing or inviting your opportunity with people who may have a genuine interest to hear it.
When your prospects are wanting to learn from you, your sales ratio will go up because you aren't closing them at all.
Fundamentally, attraction marketing consist of giving value, having something to offer and helping your potential business partners. Your prospects will want to join YOU.
Attraction marketing will be a smarter choice for online network marketers to build residual wealth.
In the next few years, industry experts expect attraction marketing and attraction marketing training to be the charge as traditional network marketers come online in masses.
Attraction Marketing Training and Support -- Business Builder Necessity #1 in the Face of Current Economic Conditions
Attraction Marketing Training Will Lead the Way For Personal Empowerment
New skills must be acquired to legitimately learn to make money online. Get rich quick schemes fade fast. Most people will have to be mature, and realize that to be competitive in our ever-growing sophisticated market place, true service and value is what really makes a business thrive.Therefore,the Need for Attraction Marketing Training and Support will be in Tremendous Demand.
It's not difficult. With the correct training and mind set, it can be accomplished. It is an opportunity open to everyone who wants it. And once the attraction marketing business model is in place, it is personally empowering.
Attraction marketing Training and Support Will Serve Every Everyone
The tech-challenged retiree; young Generation Y-fresh-out-of-college types who want to bypass the growing instability of corporate America altogether.
Or Generation X'ers who are burnt out, and realize that there must be more to life than waking and working 40-60 hours per week.
Consider the Current Economic Conditions. Are You Going to Wait to Get the Support You May Need Now?
Gas prices have sky-rocketed, the housing industry has collapsed, the economy is unfavorable and unstable, and the overall cost of living is rising at a pace many people aren't able to keep up with.
Parents are scrambling to pay bills and provide opportunities for their children. They are desperate to provide health care and dignified living situations for their aging parents.
Many have lost their jobs, and some have given up on the job search altogether.
All of the aforementioned demographics will be looking for an affordable way to gain the necessary skills to earn money from home. They have to. Almost everyone is being effected by our changing times.
Where there is a problem, there is always a solution. This is going to require individuals to empower themselves.
Learning to make money online from one's home computer will be a much more attractive and sustainable way to meet the diverse needs of our population.
This can be accomplished with the right training within 90 days by anyone.
Learn more about the Ideal Starting Point.
The great thing is that there is a tremendous opportunity to get in now. It's hard to say how long opportunities like this will last -- where anyone can spend little money and some time to learn a skill that could pay them indefinitely.
For many, it's a better choice than being a greeter at Walmart, or a short order cook at some smokey dive bar?
And since attraction marketing can end the struggle of making money online, there will be a tremendous demand.
One final thought -- specifically for those individuals who have sincerely tried and only failed for one reason or another with one money making program or another on the internet and/or online network marketing...
1. Proper Training + Little Action = Nothing.
2. A Lot of Action + Little Training = Frustration.
3. A Balance of Proper Training + Consistent Action = Success.
Many people have it in them to succeed, they just haven't found the correct balance. When you hear about successful people talking about "cracking the code," they mean they have found a balance of proper training and consistent action. So much so that their success is routine and predictable.
Proper attraction marketing training and support, along with a healthy balance of action, is every business builder's number one necessity for online success.
Attraction Marketing -- Crash Course Toward Attraction Part I
Know Your Target Market. Identify Their Needs to Attract the Perfect Prospects.
Attraction Marketing -- To Succeed You Must Offer Value. To Offer Value You Must Learn to Effectively Communicate that Value, if not, You Won't Attract AnyoneIf you learn to effectively communicate that value; communicate your service; communicate your information or expertise; communicate your offer, and routinely do so...large numbers will be attracted to you.
Looking at it in that context, I hope is it obvious to understand why it all begins with effective communication.
In and of itself, communication is an art and skill that is important in every aspect of life, not just business.
Communication is the preeminent core skill in the success or failure of attraction marketing. It's also the heart and soul of confidence and leadership, which are the traits that will make you attractive in the first place.
You must understand what to communicate, who to communicate to, and how to communicate your message.
You must be able to assist others to understand what you understand, but not by being shrewd or deviant for your own advantage -- be sincere and capable to assist.
If you haven't figured this out by now, I'll state the obvious.
Making Yourself Attractive on the Internet so that the Perfect Prospects Approach You Requires that You Write and Share Content
Web content can be anything textual, visual or auditory that is encountered by your prospects at various locations on the internet. It will include text, images, sounds, videos and graphic illustrations.
As one prominent web content provider noted, "We define content broadly as 'the stuff at your Web site.'
The type of content, or things you write, depends on WHO you are writing it for. Here are three vital questions top attraction marketing instructors will have you ask yourself:
1. Who is your target market? In other words, who are the groups of people you want to get your message to?
2. What kinds of things are they looking for, thinking about and talking about?
3. What are some problems you can help solve?
How you choose your target market should relate to your interests or the things you have experience with.
Since you are treating this as your business, it should be something you can foresee yourself doing for the long term. If you aren't going to be engaged in learning about and staying on top of the same current events as your target market, forget it. Choose something else.
You want to be able to connect with your target market, be genuine and position yourself as an expert who has solutions to offer.
Here is an Exercise to Help You Define Your Target Market
I suggest getting a couple pens and a fresh notebook. Spend a few days, up to a couple weeks writing as much as you can about the following categories:
Who is your target market? What is their age? What is their life situation?
Write down a list of their concerns, worries, fears, challenges and painful circumstances.
Why do they have these concerns, worries, fears, challenges and painful circumstances?
Create a list of their dreams, aspirations, wishes, goals, wants and needs?
What is stopping them or holding them back from these dreams, aspirations, goals, wants and needs?
Create a list of subjects, controversies, books, people, authors and/or any topics of interest they might have.
You will be amazed how well this frames your perspective around your target market. You will know who your message is for.
Once you know the answers to these questions you will be on your way to attracting the perfect prospect to your opportunity because, among other reasons, you will recognize them.
Answering these questions is fundamentally important because it allows you to understand your target markets' needs, interests, challenges, concerns, etc. If you know these things, you can offer solutions and value, thus creating attraction because you become the expert.
The way this process creates the attraction of the perfect prospect can be explained in this example.
Let's say your target market is network marketers.
And let's narrow that down to network marketers who need to generate more leads for their business.
They are concerned that if they don't generate more leads, they will be out of business. If they are out of business, they will never be able to leave their miserable 9-5 job.
The one thing that is holding them back is technique. They don't have the proper technique to generate leads because they are going about it in all the wrong ways. But they do have desire.
They have read several traditional network marketing books, and even own training cds by popular network marketing coaches, but still no success.
Now what?
Begin offering value. It can be anything you have experience with regarding those issues; anything that relates to the pain that target market is experiencing.
In this example, you must share something that will help solve the problem of learning a new way to generate leads for any network marketing business.
You must share lessons you've learned or used in your business along the way that have helped generate more leads.
You can share things you're currently learning. It has been said that you only have to stay two weeks ahead of your prospects to offer them value and solutions to their problems.
The bottom line is that any book, training series, strategy, product, news or resource that fulfills the needs and problems of lead generation could be offered.
This "Formula" for Creating Attraction is the Ideal Starting Point
Keep reading to learn how to set yourself up on the internet so real people can find you wanting more of what you have because you've already proven to them that you know what you're talking about and can help solve their problems.
Attraction Marketing -- Crash Course Toward Attraction Part II
Set Yourself Up on the Internet so People Find You
Once you have gone through the process of identifying your target market, and everything you can think of about them, it is time to create your web of content.This article is designed to help you perform the physical functions of creating online attraction.
Remember, they find you because you know about them. Attraction marketing doesn't work if you're not well versed about who you want to attract.
You set up your content all over the web. There are many many places to place this content.
This Squidoo Lens, for example, is a one great place. Others could include a blog, Hub Pages, Ezine Articles, Youtube -- just to name a few, but these locations are terrific places to start.
No need to be intimidated if you are technically challenged. The technology and advancement of the internet has made it accessible for everyone. But everyone needs help figuring things out. This is another specific reason for finding your attraction marketing guide.
The great thing about setting up your web of content is that it's there forever. You can take it down if you want to, but otherwise, it is wise to maintain and tweak your content so it stays relevant and attractive.
You Do The Work Once and It Pays You Forever.
Don't get the wrong impression. It's not as simple as posting a few articles. That isn't necessarily going to generate a lot of leads.
If you can create ten pieces of content at various locations around the internet, that is a good start. But realistically, it takes 30+ pieces of web content to begin seeing impressive results.
In the process of setting up and creating your web of content, how would it feel to see a couple leads make it onto your list per week?
It's a start. I recommend that you start thinking small, and as your experience and web of content grows, so can your expectations.
When more time passes, you've created more content, perhaps you generate five leads per week, and that five per week turns to five a day.
Create a Body of Web Content -- Volume -- and It's Entirely Possible to Generate 25-35 Leads Per Day.
It's a process. Not something that happens in a week just because you write a few articles. It requires volume, and constant quality and value. You must offer this on a consistent basis.
It all starts with developing and growing your body of web content. This is how your potential prospects meet you.
It's called "The Point of Contact."
This Squidoo Lens is a point of contact. I am offering everything I know about attraction marketing, the value it possesses to solve the problem most people face with doing business on the internet in-general.
Attraction marketing is the "stuff" I'm offering as value because it is a suggested remedy to all the pains that are on your mind -- (succeeding with retirement, living the lifestyle you envision, staying at home with your children, making more money ((online)), getting out of the job you hate ((or your spouse hates)).
Receiving Permission to Communicate With Your Prospect.
After your prospects find your content on the web, they will be led to a capture page. The capture page is basically a permission form where the prospect inputs their name and primary email to receive more information.
The prospect will do this because when they find your content, it offers value and they want more.
Think about this for a moment...what would you prefer to do?
Would you rather pay for dead-beat generic leads and no nothing about you, your opportunity or what you're about...do you want to try cold call these people?
Doing so puts you in an unfavorable position right from the start.
Compare that with NOT paying for leads, but instead, spending your time (not your money) on creating web content that offers solutions and addresses the needs of your target market.
Do this enough and people start to approach YOU for more -- already interested in what you have to offer?
Now let's get back to the point at which your prospect enters their name and email and gives you permission to communicate.
What do you think they're expecting?
They are expecting more value. That was why they signed up in the first place. Don't smear their inbox with junk offers that provide no value. The theme remains the same -- continue to give before you receive.
Use the permission you were given to communicate as an opportunity to learn more about your prospects specific needs. This is your chance to target individual needs to an even closer degree.
Seek to Discover Your Prospects' Needs and Problems.
As discussed earlier, this is the confluence of attraction marketing. It's where their needs and problems meet your service of solutions. It's good business. Continue to build a relationship with your prospects, and you will have customers for life.
So you've made a connection with your prospects, you've led the way as a solutions provider, and made every effort to discover their needs, and address their problems. You've intentionally offered value every step of the way.
Bye Now Two Things Have Happened:
1. You have earned the privilege to place your offer in front of them, at least invite them to learn more about your offer.
2. Since you understand their problems and needs so well, there is a good chance that what you offer could really benefit them toward realizing their goals and intentions.
It's all pretty simple. Attraction marketers are doing it everyday and feeling very good about it.
Monetization -- Buoyancy of Your Business
Empower Yourself. Create Additional Cash-Flow While List Building and Providing Value
Face it. Most people will not join your primary business.The purpose of this article is to discuss the importance of monetization, and why you want to have a strategy for implementation.
There are several factors for this. It could be the timing isn't right, or they could already be in another business or opportunity. For whatever the reason, it doesn't mean you can't continue to provide quality and solutions.
It doesn't mean you erase them from your list. To the contrary, keep and cherish the relationship.
Your Net Worth Will Be Equivalent to the Number of People in Your Network
You can use the monetization strategy while building your list of prospects (and a networking business) to increase the amount of money you make in the process.
Another term for monetization is "funded proposal." Here is a break down of the vital aspects of a funded proposal:
First, it will help you attract people in your target market by allowing you to market free, helpful, "value"-able, generic information INSTEAD of your primary business or opportunity.
Once you attract them with this information and have their permission to communicate with them, you may offer more of this valuable and helpful generic information as a front end retail product.
This Front End Product Must Be Worth at Least Ten Times the Amount it's Being Sold For
The front end retail product will serve several functions.
First, you are still providing huge value, addressing needs and solving problems with this informational or educational product.
Second, the retail sales help you recover the cost of your time or paid advertising costs (if you choose to pay for any advertising) it takes to get set up and create your web of content. It pays you to advertise endlessly.
Third, the combination of continuously providing value and recovering your costs allow you to grow your list. Growing your relationship with your list is the single most valuable asset any online marketer can own.
Fourth, if anyone from your list is interested in joining your business or opportunity, you've pre-trained them before they join. You can also get an impression about the people on your list. You will recognize those individuals who are genuinely serious, and those who are "kicking tires."
Anyone unwilling to invest...say...$39-$69 in an Ecourse or generic product that is full of useful information and definitely over delivers on quality isn't the kind of person you want to work with anyway.
Finally, it's another level of building trust and a good relationship with your list. When someone buys something from you and you deliver the product successfully, you've earned more credibility and more trust.
The odds of them buying from you again in the future have also increased.
The bottom line, by employing a monetization strategy to your marketing, you are creating cash flow, keeping yourself in business, nurturing your relationships and empowering yourself to stay and grow your network marketing business.
Marketing Merge Renegade University -- Attraction Marketing Training
Invest in Yourself and "Know How." Build and Grow Your Online Asset
Marketing Merge Renegade University Offers a Structured Attraction Marketing Training ProgramWhen someone prepares for a career in practically any profession they usually begin with a structured training program and an education.
Making money on the internet, building your online business, is no different. You must find the right training program that will guide you step-by-step from wherever you're ready to begin.
There are many training programs to be found on the internet. Many are top quality, but there is only one I recommend as the ideal starting point no matter the level of experience, no matter the demographic.
Marketing Merge Renegade University will show you 'How To' instead of 'What You Should Do' or 'Why You Should Do It.' That's why I refer to Renegade University as being so unique.
Click here to read a thorough review of Marketing Merge's Renegade University.
Or
Click here to access a free Renegade University membership, or try it out for seven days for $1.
b>Renegade University Will Teach You Attraction Marketing
Here is a list of common questions from newbies & leaders:
Click on a topic below that addresses any questions.
What if I'm an Expert?
What If I'm New to All This?
How Do You Help Me Attract Product Customers?
How Do You Help Me Generate My Own Business Prospects?
What is Monetization & How Can You Help Me Increase My Cash-Flow?
What If I Use Magnetic Sponsoring, Building on a Budget, or MLM Traffic Formula?
What If I'm a Student of MLM Goldmine or other Video Marketing Training?
What if I'm with a Team and Plugged into a Different Training System?
What If I Just Want Help with The Renegade System?
I Have a Web Site - How Can You Help?
Choose Marketing Merge Renegade University as Part of Your Attraction Marketing Training Game Plan
Here is a Recommended Three Step, Six Month Plan for Learning Attraction Marketing and Making Money Online
Top Choice for Attraction Marketing TrainingHere is my recommended three step, six month plan for learning attraction marketing and making money online:
1. Purchase Magnetic Sponsoring and The Renegade Network Marketer. Do nothing other than read them. Meanwhile, begin surfing the internet for quality content related to the things you are learning with both texts.
Read the both books two or three times before doing much else.
2. Join Marketing Merge Renegade University -- this is pound for pound currently the best attraction marketing source on the internet. It covers everything with step by step tutorials that actually show you how to set up your point of contact marketing.
It will appeal to all target markets and demographics because attraction marketing is essential for growing any business on the internet from network marketing to cash gifting to a traditional brick and mortar business.
This is one of a kind training for newbies and leaders. Not to mention affordable, if you really are building on a budget, you will like this.
3. After 90 days of Renegade University add lead capture page creation to your skill set. Don't drop Renegade University. Use money you have earned to reinvest into MLM Traffic Formula -- by this time you will be ready for it.
Attraction Marketing Guide and Support Summary
Hammering Home Important Final Points
What is Attraction Marketing?Attraction Marketing is a system of principles and discipline of advertising which passively attracts new qualified prospects and customers to your business.
What is the Monetization?
Monetization is the execution of a marketing system which provides a positive return on your marketing on a consistent basis.
Your marketing system provides income even for those prospects who don't join your opportunity, and either covers the costs of your marketing or becomes another source of income.
Monetization is a means for offsetting the cost of marketing.
Who do you recommend for Attraction Marketing Guidance and Training?
Renegade University is a complete step-by-step, show-you-how attraction marketing "university."
It's more than a course, and unlike anything I've seen elsewhere on the internet. It teaches online attraction marketing set-up and techniques through beginner, medium and advanced phases, and incorporates the use of monetization every step of the way.
Here is a list of some of the training, which are all video tutorials so you can see what to do. You are actually encouraged to open another browser and complete the steps as you watch. If it goes to fast, hit pause or rewind.
All aspects of Social Marketing (blogs, content sharing, social sites like Facebook and Twitter, video sharing, article marketing, bookmarking)
Ezines
Google Adwords
Email Marketing
A special series of classes specifically called "Writing With Pull" which will instruct you on writing more effective content.
Aspects of Advanced Search Engine Optimization
How to Outsource Content Writing
Renegade University covers all technical hurdles with step by step, show you how, visual tutorials.
Will attraction marketing work for my business?
Yes, attraction marketing is designed for all target markets.
It's ideal for network marketers looking to grow their business online, anyone looking for a sustainable, long term way to make money online, small home business owners, tech-challenged newbies and leaders with an already established downline or following.
It applies to everyone. If your business is dependent on creating new customers and retaining old customers, learning to harness the power of attraction marketing is for you
Will the attraction marketing completely automate my business?
No not completely. And if anyone ever tells you everything is automated, and 97% of the work is done for you, RUN and run fast.
No successful marketing system will automate your business.
Attraction marketing, once it is set up properly, will automate many aspects of your business, but you must take responsibility for adding value and providing solutions to nurture the relationships you will want to make with qualified customers.
This aspect of good business will never be automated.
How much money, on average, does someone need to get started in applying attraction marketing?
This depends largely on individual experience, and your business situation, and whether or not you have a current online presence.
Attraction marketing may cost anywhere between $0 - $300 to start generating leads. Using monetization, the idea is to recoup any initial investment quickly and be marketing for FREE as soon as possible.
Can attraction marketing be applied to building a network marketing business?
Absolutely yes!
Network marketers who understand the pains and frustrations experienced with traditional offline business building will appreciate attraction marketing.
They will come in droves online to utilize the empowering nature of attraction marketing. If you can stay ahead of this mass, you will have positioned yourself perfectly to offer real value, and appropriate attraction marketing training.
New Guestbook
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- LisaBond1 LisaBond1 Jun 15, 2009 @ 6:36 am
- WHAT A GREAT LENS!!5 STARS
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- juozapuxasz juozapuxasz Mar 2, 2009 @ 7:32 am
- Great lens! 5*
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- SKalua SKalua Feb 15, 2009 @ 1:37 pm
- Great lens and lesson book. I will come back here often to learn more.
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- jaarons jaarons Jan 4, 2009 @ 1:27 am
- Wow. This lens is an inspiration. It's definitely going on my favorites list!
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- ericlwalker ericlwalker Nov 30, 2008 @ 10:55 pm | in reply to TerriJo
- Hi TerriJo, Thank you for sharing this lens with others.
Eric
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- ericlwalker ericlwalker Nov 30, 2008 @ 10:53 pm | in reply to Barbara Silva
- Barbara, hello and thank you for taking the time to read my master lens on attraction marketing. I know you already know all this stuff. Glad to know you didn't fall asleep. Thanks for the link love.
Eric
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- ericlwalker ericlwalker Nov 30, 2008 @ 10:49 pm | in reply to ProspectingPro
- Hey thanks for that. Attraction marketing has become a real study for me. I had always stayed away from network marketing until I discovered that it was being done on the internet using web 2.0 sites like Squidoo. I appreciate you stopping to read this bohemoth of a lens.
Eric
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- ProspectingPro ProspectingPro Nov 24, 2008 @ 8:43 pm
- Very powerful lens!
Great resource for anyone interested in attraction marketing.
I especially like the videos and the flow of your content. I checked out some of your other links, and you definitely have a lot of expertise to offer. Kudos, Eric! This is exactly what people need to understand in order to make a change and have success for themselves and those that they love.
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- Barbara Silva Barbara Silva Oct 12, 2008 @ 4:01 pm
- You are the Squidoo King Squid! What a great place to learn everything you need to know about attraction marketing! From all the comments, it's obvious you are serving a real need here. I love the way you keyed into the frequently asked questions about Renegade University. Five stars, favorite. Bookmarks.
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- TerriJo TerriJo Sep 16, 2008 @ 7:25 pm
- I'm so inspired now to do a master lens like this. This is loaded with with really great articles in every module! I just bookmarked it at 3 places!
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