Auction Selling Strategy - eBay Secrets
Ranked #45,322 in Entertainment, #509,598 overall
I asked him a simple question
"What percentage of your sales comes from previous customers?" - and that was the start of the solution for one struggling eBay seller. Find out more.
Contents at a Glance
Maximizing Your eBay Profits by Selling to Your Past Customers
© Janiece V Smith - All Rights Reserved
www.expressprofitsonline.net
Recently, I was contacted by a struggling eBay seller who sold products in a niche market. He desperately pushed and prodded me hoping that I could tell him how to make more money.
I knew he was selling in a tightly niched market, so I knew he needed to capitalize on every dollar that could be made selling to these buyers.
His current auction sales were good and his completed auctions were good, but he was just not generating the volume he wanted. Honestly, it seemed that there were virtually no more customers in that niche that he could sell to and he was having trouble finding products cheap enough to allow him to make a profit. He was hoping we could brainstorm and come up with some creative ideas.
Interestingly enough, this seller told me that, if he could just get more people to see his auctions, he could make the kind of money he had been hoping for.
So as we continued to talk we thought of virtually everything. I really didn't think there was going to be much more he could do to make more money.
He was thinking on placing niche advertising on select sites across the Internet. But he did not want to spend everything he made with the hopes his ads would perform.
I was at a loss as to how I could help him. So I started trying to rethink everything he was doing to see whether we could optimize certain areas of his business. That's when I asked him what percentage of his business came from previous customers.
He replied he had some repeat buyers, but they only came back maybe once or twice. However, he admitted that he never really tried to get them back. He always thought that, if they needed something, they would contact him.
This seller actually had a very stable and strong business. He was one that followed the guidelines found in my book to the tee. He did not miss a beat and was a real go-getter!
I was shocked when he said he had never tried selling to his past customers. But we worked through it and developed a strategy to get him started immediately. Now, I can guarantee that most of his business comes from past customers.
Recently, I was contacted by a struggling eBay seller who sold products in a niche market. He desperately pushed and prodded me hoping that I could tell him how to make more money.
I knew he was selling in a tightly niched market, so I knew he needed to capitalize on every dollar that could be made selling to these buyers.
His current auction sales were good and his completed auctions were good, but he was just not generating the volume he wanted. Honestly, it seemed that there were virtually no more customers in that niche that he could sell to and he was having trouble finding products cheap enough to allow him to make a profit. He was hoping we could brainstorm and come up with some creative ideas.
Interestingly enough, this seller told me that, if he could just get more people to see his auctions, he could make the kind of money he had been hoping for.
So as we continued to talk we thought of virtually everything. I really didn't think there was going to be much more he could do to make more money.
He was thinking on placing niche advertising on select sites across the Internet. But he did not want to spend everything he made with the hopes his ads would perform.
I was at a loss as to how I could help him. So I started trying to rethink everything he was doing to see whether we could optimize certain areas of his business. That's when I asked him what percentage of his business came from previous customers.
He replied he had some repeat buyers, but they only came back maybe once or twice. However, he admitted that he never really tried to get them back. He always thought that, if they needed something, they would contact him.
This seller actually had a very stable and strong business. He was one that followed the guidelines found in my book to the tee. He did not miss a beat and was a real go-getter!
I was shocked when he said he had never tried selling to his past customers. But we worked through it and developed a strategy to get him started immediately. Now, I can guarantee that most of his business comes from past customers.
My own eBay Store
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Consider this: Would you buy shoes from a store where the clerk is rude and doesn't give you the time of day? Or, would you go to a store where they sell the same shoes, yet their personnel is pleasant to deal with and they go out of their way to make you happy?
Clearly, you'll go where you have had the most enjoyable experience. The store owner will undoubtedly make money selling you the pair of shoes you came to buy. However, his/her profits are further increased when you buy something else because you know and trust in his/her products and SERVICE.
After building a relationship with your customers, it's not difficult to up sell them when they come back for more. How often have you walked into a store for milk, only to leave with an arm full of groceries? That store offered you something you didn't know you needed. You can do the same for your past customers every time they come back.
Once you have built trust and exceeded the shopper's expectations, most customers will come back time and again. Buyers will not only trust you, but also will know how simple it is to deal with you. Conversely, if they know they are going to have to deal with some cranky old salesperson, they will just keep walking. Wouldn't you?
Win them over, and you will have a customer for life. You're making a mistake if you're just selling to people one time. Repeat customers are less work and a whole lot cheaper to sell to. What a great way to keep your overhead low and your profit high!
Try these steps and watch your sales and, more importantly, your profits go through the ceiling.
1. Email past customers every time you have new products.
2. Email a newsletter to your past customers, including some great tips along with a couple of benefits as to why they should come and look at your products today.
3. Ask customers to take action and give them a specific reason.
4. Promote a special deal on a featured product. For example, offer 10% off that new power saw or a free upgrade on one of your products.
5. Send thank you cards letting customers know just how important they are to your business and how much you value them.
Clearly, you'll go where you have had the most enjoyable experience. The store owner will undoubtedly make money selling you the pair of shoes you came to buy. However, his/her profits are further increased when you buy something else because you know and trust in his/her products and SERVICE.
After building a relationship with your customers, it's not difficult to up sell them when they come back for more. How often have you walked into a store for milk, only to leave with an arm full of groceries? That store offered you something you didn't know you needed. You can do the same for your past customers every time they come back.
Once you have built trust and exceeded the shopper's expectations, most customers will come back time and again. Buyers will not only trust you, but also will know how simple it is to deal with you. Conversely, if they know they are going to have to deal with some cranky old salesperson, they will just keep walking. Wouldn't you?
Win them over, and you will have a customer for life. You're making a mistake if you're just selling to people one time. Repeat customers are less work and a whole lot cheaper to sell to. What a great way to keep your overhead low and your profit high!
Try these steps and watch your sales and, more importantly, your profits go through the ceiling.
1. Email past customers every time you have new products.
2. Email a newsletter to your past customers, including some great tips along with a couple of benefits as to why they should come and look at your products today.
3. Ask customers to take action and give them a specific reason.
4. Promote a special deal on a featured product. For example, offer 10% off that new power saw or a free upgrade on one of your products.
5. Send thank you cards letting customers know just how important they are to your business and how much you value them.
These are just a few simple things you can do. Think about it for a while as you try to understand what makes people happy. Things that make you happy will most likely make your customers happy. Give your customers what they want and they will give you a thriving eBay home-based profit machine.
I believe these tips to maximize your eBay profits by selling to your past customers will increase your profits tenfold. Remember, if you want something to work and you want your business to get off the ground quickly, you must plan your strategy and then act on it.
You will be surprised at the response you will get. It shouldn't take you more than a few minutes to write an email offer that could pay back some hefty profits!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-
Resources Box:
Janiece Smith is the author of Internet's top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®.
Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per Month Selling On eBay. Her New eBook "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online" allows you to easily and quickly apply the author's secrets of finding and selling products on eBay® to create huge amounts of instant profits!
Click here for more details
www.expressprofitsonline.net
I believe these tips to maximize your eBay profits by selling to your past customers will increase your profits tenfold. Remember, if you want something to work and you want your business to get off the ground quickly, you must plan your strategy and then act on it.
You will be surprised at the response you will get. It shouldn't take you more than a few minutes to write an email offer that could pay back some hefty profits!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-
Resources Box:
Janiece Smith is the author of Internet's top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®.
Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per Month Selling On eBay. Her New eBook "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online" allows you to easily and quickly apply the author's secrets of finding and selling products on eBay® to create huge amounts of instant profits!
Click here for more details
www.expressprofitsonline.net
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politicsindia2009
Apr 26, 2011 @ 4:24 am | delete
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Apr 17, 2011 @ 10:13 am | delete
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noauctionbids
Feb 3, 2010 @ 12:16 pm | delete
- Great article to help eBay sellers. Here's a nice resource you and your readers will like. It's a site that lists last minute ebay auctions. These are auctions that are ending in < 1 hr and going for $1 or less. I've found it a great way to pick up some killer deals. Even items that you can turn around and resell on eBay.
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Jun 12, 2009 @ 3:13 pm | delete
- Excellent lens, I gave it 5 stars for its insightfulness, I recommend for those individuals that are keen on making it big on eBay check out my page: The Real Solution To eBay Live Help, I reveal much need insight into where people can find suppliers, dropshippers and the like.
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Gbbay
Apr 6, 2009 @ 4:09 pm | in reply to MyKidsInheritance | delete
- You could also try the new alternative to ebay,they wont charge you to list your items (up to 100)
Just use the free listing voucher code on the top right hand side of the home page,enter it when listing,below the item description page.and the system wont charge you.
http://www.GBbay.net
thanks Bill
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MyKidsInheritance
Apr 22, 2008 @ 9:08 pm | delete
- Terrific tips for aspiring EBay sellers. Thanks so much for sharing with us all!
5 stars....
Melissa
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flowski
Oct 23, 2007 @ 7:18 pm | delete
- Excellent eBay tips for sellers. Many great ways to increase profits made at eBay.
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ShortSaleRealtor
Sep 24, 2007 @ 4:43 pm | delete
- great lens 5 stars
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Lesley_Feeney
Jul 26, 2007 @ 4:22 pm | delete
- Hi! Very nice lens! A definite 5 Star rating! Thanks for visiting my Lens. Cheers!
Lesley
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A few words of advice
by Janiece V. Smith
© Janiece V Smith - All Rights Reserved
http://www.expressprofitsonline.net
Supporting affiliates is a big part of my job. I want my affiliates to be successful so that I can be successful too. Consider the following advice when evaluating your traffic and resulting sales. Doing so is sure to help increase your profits.
Don't Muddy the Waters
You may represent more than one affiliate. And, if so, the temptation to include their products together on one site can be great. Resist this temptation and, instead, create a site that works well with each of your affiliate's products.
Creating one site with a hodge-podge of products will not only turn off visitors but also discourage visitors from buying any of your products. A clean site with carefully chosen quality products instills confidence in visitors that they can trust the offerings.
If a strong affiliate has more than one product, it can be helpful to group those products together. For example, my e-book "How an Overworked Traveling Soggy Sandwich Eating Dental Hygienist Made $11,212.00 Per Month on eBay" and my at-home course are compatible products. Thus, selling them off of the same web site is ideal because these two products are complementary and work well together.
Take Advantage of Affiliate Support
It is also important to work with companies who are committed to, and support, their affiliates. Pre-built ads, emails, and articles are great tools when they are prepared in a professional manner. Select programs that make these marketing tools available to the affiliates promoting their products. For example, in addition to pre-built banner and text ads, I continually update my Affiliate Resources page to include helpful news and information about selling on the Web.
Stay on top of specials that you may be able to pass on to your potential buyers. And always ensure that you stay information about your product and have up-to-date information.
Work With Affiliates Who Stand by Their Product
Watch for companies that stand by their products and their affiliates and be wary of those that don't. Some companies (such as my own) offer money-back guarantees. This not only demonstrates my belief in my product but also increases buyer confidence. If the primary seller stands by their product, it is a sign that you can stand by it as well. Not all affiliate programs offer full guarantees and that's okay. The important point is that you need some commitment that the product you are selling is of sufficient quality.
A Final Note: Direct Visitors to the Right Page
With all of your efforts, if visitors don't end up at the right spot, you'll lose the sale. Always make sure that your click-through link brings visitors not to the affiliate's home page but to the correct page where they may buy the product.
Remember, you don't want to make visitors do too much work or you'll risk losing them!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:
Janiece Smith is the author of Internet's top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®.
Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per Month Selling On eBay. Her New eBook "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online" allows you to easily and quickly apply the author's secrets of finding and selling products on eBay® to create huge amounts of instant profits!
Click here for more details
http://www.expressprofitsonline.net
http://www.expressprofitsonline.net
Supporting affiliates is a big part of my job. I want my affiliates to be successful so that I can be successful too. Consider the following advice when evaluating your traffic and resulting sales. Doing so is sure to help increase your profits.
Don't Muddy the Waters
You may represent more than one affiliate. And, if so, the temptation to include their products together on one site can be great. Resist this temptation and, instead, create a site that works well with each of your affiliate's products.
Creating one site with a hodge-podge of products will not only turn off visitors but also discourage visitors from buying any of your products. A clean site with carefully chosen quality products instills confidence in visitors that they can trust the offerings.
If a strong affiliate has more than one product, it can be helpful to group those products together. For example, my e-book "How an Overworked Traveling Soggy Sandwich Eating Dental Hygienist Made $11,212.00 Per Month on eBay" and my at-home course are compatible products. Thus, selling them off of the same web site is ideal because these two products are complementary and work well together.
Take Advantage of Affiliate Support
It is also important to work with companies who are committed to, and support, their affiliates. Pre-built ads, emails, and articles are great tools when they are prepared in a professional manner. Select programs that make these marketing tools available to the affiliates promoting their products. For example, in addition to pre-built banner and text ads, I continually update my Affiliate Resources page to include helpful news and information about selling on the Web.
Stay on top of specials that you may be able to pass on to your potential buyers. And always ensure that you stay information about your product and have up-to-date information.
Work With Affiliates Who Stand by Their Product
Watch for companies that stand by their products and their affiliates and be wary of those that don't. Some companies (such as my own) offer money-back guarantees. This not only demonstrates my belief in my product but also increases buyer confidence. If the primary seller stands by their product, it is a sign that you can stand by it as well. Not all affiliate programs offer full guarantees and that's okay. The important point is that you need some commitment that the product you are selling is of sufficient quality.
A Final Note: Direct Visitors to the Right Page
With all of your efforts, if visitors don't end up at the right spot, you'll lose the sale. Always make sure that your click-through link brings visitors not to the affiliate's home page but to the correct page where they may buy the product.
Remember, you don't want to make visitors do too much work or you'll risk losing them!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Resources Box:
Janiece Smith is the author of Internet's top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®.
Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per Month Selling On eBay. Her New eBook "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online" allows you to easily and quickly apply the author's secrets of finding and selling products on eBay® to create huge amounts of instant profits!
Click here for more details
http://www.expressprofitsonline.net
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My name is of MacGillivray's Scottish Gifts in Helensburgh, Argyll. I recommend this amazing ebook on Search Engine Optimisation... more »
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