Introduction to audience response technology
What is Audience Response?
Simply stated, it is a combination of hardware and software designed to add interactivity to meetings, classrooms or other group interactions. The hardware and software package comprises the "audience response system," often shortened to just "ARS."
In the typical audience response system setup, a facilitator - or a nearby ARS technician - advances through a presentation that has been projected onto a large screen. Participants, which could range in number from 2 to 20,000, interact with the presentation via wireless handheld keypads. The facilitator poses a question and offers several possible responses. Once all participants have selected a response (or time runs out), the aggregate data is graphically displayed within the presentation for all to see.
Audience response allows for either anonymous or trackable interaction. In polling environments - such as delegate voting or executive decision making - respondents can remain anonymous. In classroom situations, on the other hand, professors may want to use the audience response system to capture student responses as part of quizzes or to take attendance electronically.
Because of its unique versatility, and its contribution to ROI, audience response is utilized across a broad spectrum of industries. AV production companies use ARS for large-scale meetings and conferences; corporate trainers use portable audience response systems for on-the-road employee training; universities and other educational institutions employ audience response technologies in both small classrooms and large lecture halls.
In the typical audience response system setup, a facilitator - or a nearby ARS technician - advances through a presentation that has been projected onto a large screen. Participants, which could range in number from 2 to 20,000, interact with the presentation via wireless handheld keypads. The facilitator poses a question and offers several possible responses. Once all participants have selected a response (or time runs out), the aggregate data is graphically displayed within the presentation for all to see.
Audience response allows for either anonymous or trackable interaction. In polling environments - such as delegate voting or executive decision making - respondents can remain anonymous. In classroom situations, on the other hand, professors may want to use the audience response system to capture student responses as part of quizzes or to take attendance electronically.
Because of its unique versatility, and its contribution to ROI, audience response is utilized across a broad spectrum of industries. AV production companies use ARS for large-scale meetings and conferences; corporate trainers use portable audience response systems for on-the-road employee training; universities and other educational institutions employ audience response technologies in both small classrooms and large lecture halls.
Audience Response Links and Research
- Audience Response Information
- Improve your meetings or classrooms with interactive audience response. Learn how audience response systems can benefit your organization.
- Audience Response Research by Harold M. Horowitz, Ph.D.
- Research centered around using audience response technology integrated with PowerPoint in classroom environments.
- Audience Response Research by Stephen W. Draper
- Research on electronically enhancing classroom interaction with audience response systems.
- Audience Response Research by Jeremy B. Williams
- Exploring the use of audience response systems as vehicles for content delivery
- Audience Response Systems: Rent vs. Buy
- Basic guidelines to determine which approach will most benefit your organization.
Audience Response Benefits
Audience response offers many unique benefits unattainable through traditional presentation techniques
These are just a few of the potential benefits:
* Improves attentiveness
* Increases retention of information
* Offers anonymous polling
* Provides tracking features to gather individual responses
* Tallies and displays data immediately
* Speeds up decision making
* Emphasizes participant ownership of group decisions
* Creates an interactive and fun learning environment
* Gathers data for reporting and analysis
* Confirms participant understanding of key points immediately
These are just a few of the potential benefits:
* Improves attentiveness
* Increases retention of information
* Offers anonymous polling
* Provides tracking features to gather individual responses
* Tallies and displays data immediately
* Speeds up decision making
* Emphasizes participant ownership of group decisions
* Creates an interactive and fun learning environment
* Gathers data for reporting and analysis
* Confirms participant understanding of key points immediately
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