Internet Audio & Video

Many of my clients give teleseminars and telecoaching, particularly with groups. By recording these calls, they automatically are making products. Some offer the calls for free, but most charge for them. That means they get paid for making their products! Now that's a great way to go. Either way, you get a quality product that people that are interested in your offerings will buy.

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

The best thing about the creation of video products in today's market is that you don't need a huge capital investment to get started. You can produce high-quality video products with a consumer-level camcorder. And if the only recording device you own is your new Bluetooth video phone, you can get started with that.

There's a growing online market for video products
There will always be a healthy online market for instructional and inspirational video products. It's a mistake to think that individuals cannot compete with big media corporations in the areas of production, distribution, and marketing of video products-the audience for Internet video is growing so fast that there simply isn't enough material online to satisfy the tremendous demand. The explosion of video sharing sites like YouTube is evidence of how fast the market is growing. In fact, amateur producers of video content already share space on YouTube with professional content from media giants like CBS and BBC.

Many of these large corporations hesitate to put their expensive resources to work on small projects that require highly specialized knowledge. That's where you come in-if you can identify an area where you are the right person to provide informational content to a niche market, you will find customers for your video product on the Internet.

Add something of value to your customers' lives
What you need to understand is this: Your profit depends on producing valuable information-not on the overall viewing experience, as is the case with feature-length films and commercial television productions. Your customers won't care about your packaging if you deliver high-quality content. In fact, delivering video content on the Internet even lets you do away with the packaging completely. This allows you to focus all your energy on creating and marketing the best product possible. Your customers will appreciate the added value in your video products that your increased focus brings.

If your goal is to produce the best video ever made on the subject of cabinet-making or gardening, for instance, you can compete with any studio in the world. People will do almost anything to find meaning and rise above the limits of their ordinary lives. Connect with your viewers on a human level, give them insights for getting more out of a career or a hobby, and they will come back to your Internet site often.

If you choose your topic well and approach it with passion and focus, you can achieve a level of sales that lets you turn video production into the core of your Internet marketing efforts.

In the last year or so we have seen an explosion in the online video market. Try these tips if you want to create great video products for sale on the Internet:

You'll be more successful if you show how to solve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then give your viewers tips for applying these lessons and strategies to their lives.

Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, "Find the message first and the words will follow."

Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product.

The power of structure

Keep this basic structure in mind as you create your video product:

* Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute.
* Use smooth transitions to link one segment to another.
* Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum.
* Give viewers a few suggestions to help them apply what they've learned to their lives.
* Be yourself. Use short words and sentences. If you're stuck and you don't know what to say next, explain it the way you would to your best friend or spouse.
* Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to.
* Finish with a satisfying conclusion that reemphasizes your theme.

When you have an idea for your video, you'll know it's the right one if you can answer "yes" to each of the following questions:

* Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts?
* Can the market I'm targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away."
* Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts?
* Am I willing to say what I think is true, no matter what?

Now you're ready to create a great video product. As you develop your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.

Streaming video is actually available through a number of different formats. Many people are aware of streaming video on the internet, since this is roughly when the term began to be used. Prior to this, video was often streamed in other ways, but there was no need to differentiate between the methods of transfer since the streaming method was not used to the extent that it is used today. Streaming is the way in which the video is sent. It is sent between the supplier and the recipient in a real time manner. The information is being sent on a constant basis so that the individual consumer will be able to pick it up or open it whenever they want. Obviously the internet is able to accomplish this since it is open twenty four hours a day. On the internet, there are a number of ways to capture, or record streaming video. One of the simplest ways is through getting a software program that will allow the individual to record the streaming video of the individual's choice over the internet. In some other cases, there will be an option to download the streaming video. Another option is that the hyperlink for the streaming video will be offered, and this link can be posted or imbedded in other areas to make the streaming video more accessible in a certain area. Many people will add a video to their blogging site in order to access certain videos with more ease.

However, the internet is not the only forum through which streaming video is offered. One of the first venues to offer streaming video was the television. Television channels are also offering streaming video at virtually all times. Channels and stations are perpetually broadcasting, waiting to be picked up by the consumers. When it comes to capturing this type of streaming video, many people are actually very prepared with the process. By setting up a video cassette recorder, an individual is able to record the video that is streaming into their TV and capture it on the video cassette that is in their VCR. As the technology of the time progressed, it also became possible to record onto a disc.

Many DVD players will now allow the individual to capture the video and burn it on to the disc. In both of these cases, it is possible to then transfer the captured video over that medium, either the cassette or the disc. Capturing streaming video is very important to many people because it allows them to transfer information and save different types of information in a very simple and convenient way. In order for our society to grow and develop, it is very important that we are able to share information between ourselves and through capturing streaming video we are able to do just that in many ways, which makes it more effective as a way of sharing ideas as well. Information through streaming video can be captured by news stations and individuals, and can be used for personal and professional reasons.

If you're not sure where to start with video, try Animoto. You can make a 30 second video with music and they will format it into a cool show and even upload it to YouTube and Squidoo.

* all automatic
* completely customized
* takes just minutes
* no two videos are ever the same
* unlimited shorts for free
* created by tv and film producers

Use their pictures or your own! It's easy, fast and fun. A great place to "get your feet wet" in video of your own.

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