What is a Micro Site?
A microsite is an extension of your main online property. They are billboards along the Internet superhighway at a fraction of the cost. This is a microsite to educate you on microsites.
They make it easy for online automobile shoppers find your offers and to enter your online sales process or walk through your showroom door. Just as I have made it easy for you to gather information on microsites.
The Benefits of a Microsite
- Search Engine Optimization A disciplined approach to launching dealer microsites can increase the search engine viability of you main website. They should increase your position in the SERPS for your main money keywords. Dealer Name and Brand Market Area Combinations.
- Targeted Traffic Because an automotive microsites can be built to be very keyword targeted to a specific model and brand or to a localized "money term" in addition to your money terms they can pull business from way outside of your traditional market area. Think INCREMENTAL BUSINESS
- Search Engine Reputation Management Unfortunately you can't keep every customer happy and if the wrong one or two become disgruntled they can destroy your search engine reputation. Having multiple sites or pages optimized for a dealer name and city brand can keep negative information from creeping into the Search Engine Result Pages.
- Brand Building Just as manufactures strive to build brand recognition you to can build your brand online to accentuate traditional advertising.
What is a fair cost?
Microsite Vendors charge anywhere from a few hundred dollars per month for one micro site to around $1,000 for a platform for you to create "unlimited" microsites.But what are you really getting for your money?
You are basically renting a website that is dependent on your next months payment to a micro site vendor. Once the contract is over you have nothing to show for your investment very much like print advertising. Money spent with no residual benefits.
ROI is important and it is usually how the expense is justified, but just building a microsite does nothing to promote it. You still have to worry about SEO and SEM to get that online property into the eyes of online shoppers.
Can your microsite vendor guarantee natural SEO benefits and transfer the property over to you for ownership long term? Unless they are willing to do that maybe you should explore other options!!
Good Alternatives to Long Contracts and Sites You Do Not Own
- Right here at Squidoo
- Squidoo is a self publishing platform with built in SEO. It is not the easiest platform to use but once you get it down pat you can create a dealer microsite on your own.
- Anyone Can Blog
- While they may not be microsites per se they can be an great extension of your main site and help build search engine trust for your main site and other 'microsites'.
Examples of Landing pages I Have Built on Squidoo
Here is a sampling of pages made here at Squidoo that have proven effective in automotive online marketing efforts. These have brought in some very targeted contacts and sales.They have allowed me to go after keywords such as brand and market that...
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Buy a 2008 Hyundai Elantra for Invoice and Get the Rebates
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Buy a New Hyundai just 5 Minutes from the Port Located near Jacksonville Flordia
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Buying directly from the Hyundai Dealer that is only 5 minutes from the port ensures that you will always be able to find the New Hyundai of your dreams. While I may not have the exact Hyundai that you want on the ground I can assure you that we can...
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No matter what model of Dodge Car, Truck, Mini Van or SUV you are looking for we have it. We are a 5 Star Dodge Dealer located in Brunswick Georgia less than on hour from Jacksonville Florida with one of the largest Dodge Inventories on the East Coas...
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Rock Bottom Nissan Prices in the Golden Isles - ONLINE ONLY
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If you are looking for good prices on Nissan Cars and Trucks in the Golden Isles look no further. I have an awesome selection of used and 2008 Nissan Cars, Trucks and Sport Utility Vehicles. We have some of the best Golden Isles Nissans in Inventory....
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Paul Rushing
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I am a native of coastal Georgia and father to five children. I have been married to my bride Melissa for almost 15 years. Family is very important to me and they are a priority in my life. I am the Internet Sales Manager at Carl Gregory Chrysler Do...
I Need Microsites - Now What
I don't want to get gouged by microsite vendors and I don't want to take the time or resources to learn to make all of these squidoo lenses nor do I wish to blog.
Paul you really have me confused now.
I NEED A SOLUTION
Easy Solution Contact Me!
A Solution for You
I am not just some web hack!!
I am an Internet Sales Manager who has used squidoo and other user generated content sites to drive leads to our main stores website and who has sold car via direct contact(Phone Calls and Emails) from these properties. Below is the RSS feed for my blog about being an ISM.
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