Auto Dealers Need Internet Marketing
Search engine optimization and search engine marketing have been around for years, but until recently, only a small percentage of automotive dealers were doing it. This is ironic, as the Internet is used as the primary source for information that consumers use to make their purchasing decisions.
The vehicle sales market is tremendously competitive. Dealerships are loathe to not include search engine marketing and optimization as large parts of the advertising budgets.
The sad reality is that most of them do not. Why? In most cases it's because the cost is often higher than the cost of the website itself.
Below is an article that explains it further.
Automotive SEO Articles
Here are some articles posted on other sites about search engine optimization. Some are general, while some are specifically about the automotive market.
- Another Automotive SEO Lens
- Here is a more updated version of my SEO thoughts as they pertain to the automotive industry and car dealers in particular.
- Is Google Your Only Target
- Some estimate that Google controls over 50% of the searches online. In a market, such as the automotive market, where so much hangs on whether or not the website is found over the competition, is it worth it to try to optimize for all of the major search engines, or is getting listed by Google enough?
If you want to be seen by more than 50%, I think the answer is obvious. - SEO for Car Dealers
- This is a brief, quirky article about why search engine optimization is a concept that, in its truest form, sores right over the heads of most automotive dealers.
They are not dim, nor dense (at least most aren't). They are simply so preoccupied on making the sale today and maintaining as much of their dwindling profits as possible that they sometime miss the big picture, namely that the dealer website is a product of theirs that helps to sell their main product. As a product, a website must be marketed, and SEO and SEM are the ways that it is done. - Glinks and Yontent for SEO
- This is a very interesting article that looks at a couple of recent experiments regarding content, inbound linking, and their effects on the search engine optimization of website.
Sometimes, we take for granted that the different search engines have completely different algorithms. If is very possible to be #1 for one search engine and to not show up at all on one or more of the other search engines.
Ask, for example, is one of the search engines that seems to evade me, no matter how well I place in Google, Yahoo!, and MSN.
Read the story. It's quick and worth it. - Automotive Search Engine Optimization
- The best way for a car dealer to increase business is to enhance their presence on the search engines. There are many companies out there who are offering search engine optimization services.
Some are in the automotive industry. Most of these really do not know what they are doing, but since they have clients, they might as well offer the service whether it is good or not.
Others are in the search engine optimization and marketing business, but don't really understand how the car business itself works. These are the ones that you should be careful with -- ask lots of questions and look at their automotive clients.
Best be -- call Jim Rucker at TK Carsites -- 714-937-1239. I know my stuff. - About AskPatty.com
- Car dealers need search engine optimization, but they also need AskPatty certification. This post by the founder tells a little about the company.
- SEO 2.0: Optimizing Car Dealer Websites with Blogs, Social Media and Social Networks
- Web 2.0 has been a big deal in many industries for a long time, but it seems to finally be hitting its stride in recent months within the automotive industry. Car dealers have started taking notice to search engine optimization, and whenever that is part of the equation, Web 2.0 is never far behind. With blogs, social networking, and social media, it's possible to enhance the optimization and ranking a car dealer's website very easily IF DONE RIGHT. Done wrong and it could be disastrous.
- TK Carsites Automotive SEO
- TK Carsites is not just a technology company; we're a marketing company that uses the Internet to drive more sales to your auto dealership! In fact, our management team has over 85 years of combined experience in the car industry. Not only can we develop a world class custom website for your automot
Listible - A Tool for SEO
So good, yet so underused
Instead of boring you with the details, we'll assume that if you're on this site, you either know a thing or two about search engine optimization, or you need to contact me directly, as this one article is not going to get you up to speed.Here are some of the links that I use on listible.com. You should be able to figure out how it works and why it works so well for search engine optimization.
Car Buying Tips and Secrets,
US Car Dealers,
Los Angeles Car Dealers,
Portland Car Dealers,
Tag Search Engines.
As I'm sure you can see, it's something good that probably won't last long, so don't wait until someone figures it out.
Automotive Search Marketing and Optimization Bookmarks
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Everything automotive, that's what we do. Our specialty is automotive search engine optimization and marketing.
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