Automotive Websites

The automotive industry in the UK has changed a lot in the last few decades. Becoming more a sales and service industry rather than a manufacturing base as it once was.

The reason is manufacturing costs; as prices have gone up in the UK and down overseas, automotive companies have moved to cheaper countries where cheaper labor exists.

Many automotive companies have up to date websites in place; due mainly to them being customer facing websites and sales orientated they do need to be simple, dynamic and informative.

Not all manufacture for the automotive sector has moved offshore; some small scale manufacture such as spares and prototyping still exist around the remaining manufacturing sites such as Honda in Swindon, JCB in Birmingham and Ford in Southampton.

With the automotive industry, price is a major factor, whether this be in the labor rates, purchasing of components or website design prices. Many automotive companies do use external website designers both for over all design but also for acting as an external 'think tank'.

Most automotive websites do need to be interactive. The reason is that visitors do need to see the products, rotate the products, get close up views and read accompanying technical information. For this, CMS websites are needed in order that new information can be regularly added or updated and websites kept regularly maintained.

As such, working with an automotive marketing company is important in order to get the right look at feel for the websites. There are many marketing companies around the UK but not many that know and understand the automotive industry.