Automotive eMarketing company
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Automotive eMarketing may just be another word for automotive advertising on the web, but today it encompasses all electronic marketing that utilizes technology. From cell phone marketing to search engine traffic and dealership lead generation, we have over a dozen different ways to get customers to move their phone, feet, and fingers in your direction. Paid traffic, free traffic, and just some good old make sense ideas, we have it all. Visit our eMarketing page for more details, or jump right to the examples and case studies.
Automotive eMarketing may just be another word for automotive advertising on the web, but today it encompasses all electronic marketing that utilizes technology. From cell phone marketing to search engine traffic and dealership lead generation, we have over a dozen different ways to get customers to move their phone, feet, and fingers in your direction. Paid traffic, free traffic, and just some good old make sense ideas, we have it all. Visit our eMarketing page for more details, or jump right to the examples and case studies.
Blog Catalog eMarketing Expert ideas
Marketing for Automotive dealers
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There are a number of available channels to market your dealership online. The question is which one will work the best. Is it better to go deep into one area or synergize using several? First let's look at some of the available automotive internet marketing channels to consider:
Automotive marketing
1. Low-maintenance, fully customizable, dealer web sites
2. Multi-franchise automotive portals
3. Automotive Microsites promoting specific makes and models tied into your dealership(s)
4. Automotive Landing pages to catch your PPC and organic traffic and direct customers to immediate sales and incentives
5. Sponsored Automotive Blog sites to drive consumers from information resources back to conversion points
6. electronic Press Releases for your dealership and RSS feeds to get fresh information into online channels that get picked up by sites and search engines looking for your news
7. Automotive Squeeze pages to direct consumers towards custom, private sale opportunities
8. Automotive Search engine marketing (SEM) to serve your ads to consumers searching by relevant phrases with needs your dealership can satisfy
9. Proxy sites to serve up pages with different text and images and direct prospects to call services and information resources that can be tracked
10. Data broadcasting of dealer inventory to multiple lead services as well as other information sites
11. Audio/Video broadcasting any promotional materials you have through channels such as YouTube which will drive up impressions and potential site visitations
12. Social Network sites to connect with consumers where they meet online
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Shop to learn more about marketing your car dealership online
Automotive Search Marketing
This subject is far too vast so let's cut to the chase. PPC is a cost and like traditional automotive advertising it's a necessary cost but it's a whole lot cheaper than traditional and as far-reaching as you are willing to take it. What's good about it however is when you tie it in with other forms of content. Building effective link relationships with your other forms of online media is ultimate how you will develop strong relationships with your content and drive your visibility up.
Understand the power of the right keyword phrases and be sure use appropriate geo-targeting to ensure you are reaching the right people at the right time. Don't buy in to false promises of results. Read your own analytics and stats and if you're not seeing good referrals then you need to question that. Look at the keywords and also make sure you have a say in that as well. You may not always know the best phrases, but you should learn what they are so you can tell if you're being snowed by someone buying up bad keywords on your dime and wasting money on fruitless conversions. If you're looking to throw money away then click here to learn how to do it.
Proxy Sites
If you're online you're probably using 800 numbers too so you can track every area of your business. With proxy sites you can serve up pages and swap out numbers and other forms of media on-the-fly. Perhaps even offer different options to different consumers with different needs. This also offers the opportunity for multivariate testing so you can learn how consumers respond to your offers. Remember Marketing is about testing. Testing is a cost, but also a necessary cost in order to learn what works and what doesn't. Otherwise you're just throwing away money on ideas like pennies in a sea of possibilities. Chances are if you're wasting money you're spending someone else's and if they catch wind of it you may need a "B" plan.
Data Broadcasting
If you're not doing it you're missing the boat again. You can deliver inventory to more sites than you can shake a stick at and most services support ADF format which is the industry XML standard. If you don't know about this then read up. Your inventory can be everywhere including your site maps which search engines like Google will smile upon.
Audio/Video
You can turn your traffic around in a day by simply uploading your promotions to YouTube and embedding them on your site and other online resources. Tied to Google YouTube will get more eyes on your ad than you can, again%u2026shake a stick at. You can literally watch the traffic views grow quickly and with proper analytics and stats in your sites you can begin to measure the referrers from it if you embed links in your content as well.
Social Networking Sites
No doubt you know about Facebook, MySpace and other social networking sites. But do you know that they appeal to different demographics based on some studies performed by independent sources. Facebook for example appeals to a more upscale, educated audience so perhaps if you're selling exotics that's a consideration. If you're selling domestics and reaching a younger crowd perhaps MySpace is the better place to be.
Every page of your site should offer users the ability to bookmark their pages in the favorite social networking sites. If you're not offering that then you missing another viral opportunity and the ability to benefit from strategic link placement that could ultimately compliment your overall search engine strategy.
So with all that said, how do you fire on all cylinders? To begin with, create a budget. Compare costs and then consider that to be seen you must understand how to build relationships with your online content. Just throwing it up there isn't enough. Seek resources to understand how to tie those channels. What I have outlined are but a few and it's the ability to understand how to connect the dots that will allow you to leverage the potential of each area better.
For more information please contact:
Michael Sweigart, President PureDealer, Inc. http://automotiveseoblog.com/
This subject is far too vast so let's cut to the chase. PPC is a cost and like traditional automotive advertising it's a necessary cost but it's a whole lot cheaper than traditional and as far-reaching as you are willing to take it. What's good about it however is when you tie it in with other forms of content. Building effective link relationships with your other forms of online media is ultimate how you will develop strong relationships with your content and drive your visibility up.
Understand the power of the right keyword phrases and be sure use appropriate geo-targeting to ensure you are reaching the right people at the right time. Don't buy in to false promises of results. Read your own analytics and stats and if you're not seeing good referrals then you need to question that. Look at the keywords and also make sure you have a say in that as well. You may not always know the best phrases, but you should learn what they are so you can tell if you're being snowed by someone buying up bad keywords on your dime and wasting money on fruitless conversions. If you're looking to throw money away then click here to learn how to do it.
Proxy Sites
If you're online you're probably using 800 numbers too so you can track every area of your business. With proxy sites you can serve up pages and swap out numbers and other forms of media on-the-fly. Perhaps even offer different options to different consumers with different needs. This also offers the opportunity for multivariate testing so you can learn how consumers respond to your offers. Remember Marketing is about testing. Testing is a cost, but also a necessary cost in order to learn what works and what doesn't. Otherwise you're just throwing away money on ideas like pennies in a sea of possibilities. Chances are if you're wasting money you're spending someone else's and if they catch wind of it you may need a "B" plan.
Data Broadcasting
If you're not doing it you're missing the boat again. You can deliver inventory to more sites than you can shake a stick at and most services support ADF format which is the industry XML standard. If you don't know about this then read up. Your inventory can be everywhere including your site maps which search engines like Google will smile upon.
Audio/Video
You can turn your traffic around in a day by simply uploading your promotions to YouTube and embedding them on your site and other online resources. Tied to Google YouTube will get more eyes on your ad than you can, again%u2026shake a stick at. You can literally watch the traffic views grow quickly and with proper analytics and stats in your sites you can begin to measure the referrers from it if you embed links in your content as well.
Social Networking Sites
No doubt you know about Facebook, MySpace and other social networking sites. But do you know that they appeal to different demographics based on some studies performed by independent sources. Facebook for example appeals to a more upscale, educated audience so perhaps if you're selling exotics that's a consideration. If you're selling domestics and reaching a younger crowd perhaps MySpace is the better place to be.
Every page of your site should offer users the ability to bookmark their pages in the favorite social networking sites. If you're not offering that then you missing another viral opportunity and the ability to benefit from strategic link placement that could ultimately compliment your overall search engine strategy.
So with all that said, how do you fire on all cylinders? To begin with, create a budget. Compare costs and then consider that to be seen you must understand how to build relationships with your online content. Just throwing it up there isn't enough. Seek resources to understand how to tie those channels. What I have outlined are but a few and it's the ability to understand how to connect the dots that will allow you to leverage the potential of each area better.
For more information please contact:
Michael Sweigart, President PureDealer, Inc. http://automotiveseoblog.com/
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