Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.

Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind?

Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to pay for an autoresponder service.

1. Sequential Autoresponders:

Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships with paid autoresponder services can thus increase your sales.

2. Tracking Capabilities:

The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns.

3. Deliverability:

A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line.

4. Legal Protection:

Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services.

You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages.

For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection.

Paid autoresponder services, with their many advantages over other autoresponder systems, can increase your business profits.

Resource Box

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html

A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.

Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships that will increase your sales begins with the use of sequential autoresponders from a paid autoresponder service.

For example, if you want a copy of this article e-mailed to you, an ordinary autoresponder will do the job. But, what if you want me to send you a seven-part e-mail course? At the end of each autoresponder, I could refer you to the next autoresponder, but having you request all seven e-mails with just one action makes more sense.

Additionally, marketing experts generally seem to agree that a person needs to be exposed to your message multiple times before they respond or buy. If someone subscribes to your autoresponder because of their interest in a subject, you can then supply them with helpful information on a regular basis.

Thus, you establish trust and a relationship with your prospective customers. When they trust you, they are more likely to act on your recommendations and buy from you.

This type of relationship is pretty hard to develop with just one e-mail. However, several e-mails from a sequential autoresponder will help you to build such trust as your prospective customers get to know you over time.

As well, people have so many things clamoring for their attention that many just forget about you and your products and services unless you periodically remind them.

So, by paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Yes, a paid autoresponder service can help increase sales by building trust and business relationships.

Resource Box

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability.

The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with a paid autoresponder service can lead to more effective advertising campaigns.

Is anyone reading your newsletter? How many visits are you getting to your websites from your newsletter and autoresponders? Without the tracking capabilities of an autoresponder service, you'll never know.

However, with paid autoresponder services, you receive these essential tracking capabilities. You can track all the clicks made from your newsletters and autoresponders.

Sometimes, you can even run split tests to see which ads or offers appeal to your subscribers. For example, one half of your list could receive an offer at one price and the other half could receive a different price offer. You can measure the response as an aid in determining your product's price. You could run other split tests in order to make other marketing decisions.

So, by paying a modest monthly fee, you can have unlimited, autoresponders working hard at tracking responses for you. Yes, a paid autoresponder service can help increase profits by helping you determine the effectiveness of your communications.

Resource Box

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.

Some services supply a spam test to show you how spam filters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

When I moved my newsletter over to a paid autoresponder service, I received several e-mails from autoresponders. They basically said that because of spam (unsolicited commercial e-mail), I had to confirm that I was a real person who wanted to communicate with the recipient.

With the paid autoresponder service, I received these e-mail messages and was able to respond to them in order to try and retain my subscribers.

With my previous mailing list software, supplied free with my web hosting, I was oblivious to such events because I received no autoresponder replies.

So, by paying a modest monthly fee, your autoresponder service can help increase profits by increasing the deliverability of your communications.

Resource Box

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.

Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).

Even if you send your paid autoreponder service your list of current newsletter subscribers, they will require confirmation from each subscriber.

A subscriber to my newsletter confirmed their subscription (with date, time, and IP address recorded) through my paid autoresponder service. Then, with the first issue sent her, she filed a spam complaint with AOL (America Online, Inc.). My autoresponder service terminated her subscription and notified me of what happened.

Now, had I still been using my free mailing list software (and the free autoresponders) that come with my web hosting, I might never had known what happened. I would have assumed that my subscriber was getting my newsletter and was happy about it. I would never have imagined that I was being accused of sending spam and at risk of being blacklisted!

As well, compliance with the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, United States Public Law 108-187) is ensured by the paid autoresponder services. They make sure that legally required information is sent on each e-mail sent.

So, by paying a modest monthly fee, your autoresponder service can not only help increase your profits but it can help protect you legally as well.

Resource Box

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html