Ava The Elephant: A Parent's Review

Years of working with children, including special needs and childhood cancer patients, struggling to get them to take their medicine, prompted Tiffany Krumins to devise something that would make the whole experience a little more successful.

She knew she needed something that would hide the fact that medicine was coming at all, and it needed to be something that was familiar to young children, something that looked like "play" not "medicine". She created a little clay elephant and invested around $2,000 to get the idea patented. ABC is casting for "Shark Tank"; Tiffany applies and is accepted.

The tv show's experience is a life-changer for Tiffany as she gets an offer from Barbara Corcoran, who will invest $50,000 in exchange for 55% of the back end. It's a tough offer, but as Tiffany so wisely surmises, with a force like Barbara Corcoran, this toy will be made. Made and Distributed. Distributed and sold all over the world.

Working on the prototype, Tiffany realized, "it was not necessarily children's dislike for medicine that made it so difficult. After all, they can make it taste like BUBBLEGUM these days! The process was the scary part."

Thus, the first goal was to hide the medicine dropper completely! Tiffany's second intention was to make the child smile or laugh, hence the sweet voice! Then, like all parents of her generation, she wanted the little "friend" to offer some positive reinforcement: the elephant says "Good Job" when the medicine is taken.

Throughout test, Ava has received hugely positive reactions from babies and young children! It's a hit!!

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More about us: Our goal is to helping parents raise the quality of playtime with their toddlers. It's not just about the newest toy--it's about sneaking education into your kid's playtime. Parents know: Playing is serious business! We're always on the lookout for the best toys for our little tots.