Who is Cold Calling is a Waste of Time

Now I'm not suggesting that Frank would ever try to brainwash anybody.

What Frank does though is something that very few training courses manage or even try to do, that's to set the groundwork of opening your mind so that you want to learn the training he is about to deliver.
In his book and 2-CD set "Cold Calling Is A Waste Of Time" Frank devotes most of his first CD to preparing the mind to receive the training information, he does this not by telling you what to do instead of Cold Calling but by explaining, some might say ridiculing, exactly why cold calling IS a waste of time.
In fact the in depth explanations Frank gives as to why we should not be cold calling is actually an integral and very important part of the course and it is delivered brilliantly and with humour by Frank leaving the reader/listener in exactly the right frame of mind to not only listen to the rest of the course but also eager to put it into practice and most importantly convinced that it must work.