Brian Carroll's B2B Lead Generation Lens
Ranked #37,409 in Business & Work, #508,942 overall
Why this Lens?
According to studies, the single biggest issue for contemporary B2B marketers is effective lead generation. Conversely, it has been pointed out that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are ignored by sales people. I've worked in B2B marketing for a while and wanted to share some resources that I thought would help.
Contents at a Glance
B2B Lead Generation Blog
My personal blog
Lead Generation Articles
My Book
by bcaroll
Brian Carroll, CEO of InTouch Inc with expertise related to marketing strategy and lead generation for the complex sale.
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