B2B Lead Generation & Market Development

We recently went live with www.activecontacts.net which is an online database designed to help marketers and sales teams connect with decision makers within companies in their target market. Finding key business contacts and pitching to specific decision makers is a critical part of every sales process. This is an activity that one can spend upto as high as 40% of their time on and being able to find the right contacts quickly and economically is what every sales person looks for. There are a number of online contact databases but most offer only a high level contact at the executive level as against deep-rooted contacts across departments which is often the requirement to start a sales dialog. ActiveContacts provides both high level and deep rooted contacts with information like name, address, direct phone numbers and an email address which can be used for running sales and marketing campaigns. We have worked with large contact databases from time to time and have seen that the accuracy for these large databases is extremely poor with most of the contacts no longer in the companies they are listed under. With activecontacts we have restricted the database to a more manageable size and put a process in place to periodically clean & update the data to ensure that the campaigns run off this data will be far more effective and the contact data is kept up-to-date.

Want to take a look at ActiveContacts? There is a quick 20 second sign-up process for a limited access account which will give you an insight on how it can be your source for business contacts.

We also now have the SFDC and Security flavors of ActiveContacts which helps those businesses which are selling into companies that use Salesforce.com for as their CRM and also for companies that need to connect with people in the security and compliance roles within companies.

http://www.activecontacts.net