B2C Marketing - Business to Customer Marketing

A B2C site is a classic ecommerce webpage that sells its merchandise or service to its consumer base. Yet there are a few deviations from the standard such as a "lead generation" website. At this point the B2C marketplace website is primarily collecting visitor information. The prospect or customer is induced to fill out a regular online-form. Lots of websites are drawn in trading such data to different suppliers who are in the business of supplying the needed merchandise or service.

Just for the fact the individual who is filling out the online-form is actually opting-in, so sending communication to him/her would not be believed to be spam. The opt-in individual is considered a new client, as such lead creation websites can also be taken as B2C. In many cases they become B2B.

The B2C type of web entities can be:

1. traditional ecommerce websites or

2. businesses, enterprises or organizations trying to interact with the client base.


Take for example a bank institution facilitating a client to login and check out the balance in his/her account or possibly transfer some money. All these moves lead into the area of B2C marketing. Not convinced yet? Here are a few new illustrations of some of the most prevalent ecommerce websites: Ebay, Amazon or Yahoo Stores - these are classic B2C websites.

Did you know that a good number of long-established gigantic enterprises are now heading towards B2C marketing? Why they would do that? - you might ask. Well, because they recognized that the consumer base is shifting to the Internet. One simple example: Dell Corporation allows visitors to their website to put together their own computers! Now, how cool is that? Only with this simple move or strategy this particular company has engaged in B2C marketing.

B2C marketing is considered unique for the simple reason that the industry is able to strike geographical barriers and achieve worldwide audience. In addition, businesses are able to get to the client base straightforwardly and slash intermediary distributors when the product needs to be distributed using long-established ways. B2C marketing also permits companies to cut costs.

B2C marketing permits most businesses liberty and autonomy. The result is that even an undersized home based enterprise is given the chance to go up against bigger retailers. This can be achieved for the reason that the costs implicated in online B2C marketing is not as much as in conventional marketing.

Let's say you a small retailer and you're promoting computers using the Internet. Because you are a "small fish in a big pond" it is exceptionally hard for you to establish a marketplace in a conventional way. In case you are wondering why, well the reason is that you are competing with deep pocket, big brand companies. They run hundreds if not thousands of ads online, in newspapers, radio or TV. But don't get too sad yet! Here comes B2C marketing to your rescue. B2C marketing provides each seller a superior chance to prove themselves in the marketplace. Well more or less!

B2C marketing is not going away soon, so ultimately businesses are determined to adjust the way they reach out to their client base.

photo courtesy of Fosforix

B2C
* Manufactured goods driven
* Capitalize on the significance of the business deal
* Targets: huge market and customer base
* Very short transaction sequence
* Brand personality is created via replication
* Emotional purchasing decision is based on class, aspiration, or cost

B2B
* Connection driven
* Makes best use of the significance of the relationship
* Targets: small, alert customer base
* Long transaction sequence
* Brand personality is based on individual connections
* Lucid purchasing decision based on business importance

Arrange a "Special" just for your current clients. Offering a deep discount for people who have already purchased from you makes the customer feel like they're part of an exclusive club. Of course you have to let the customer know that the special is just for those who have already bought from you.

That method is more likely to result in customer loyalty with repeat visits and additional sales.

Treat your customers right every time and they'll think of your first when making their next purchase.

B2C marketing done right can result in a lifelong customer who refers others to your business for even more profit. All lasting successful businesses are based on repeat customers. Training your employees about how to take the best care of your customers is vital. Outside of your inventory or service, your staff IS your business to new customers. They will judge your business by the way they were treated, especially if they had a problem or special request.

Your business may rise or fall based solely on how your staff treats your customers. A well trained and polite employee is a fantastic and memorable ambassador for your business!