Hi, I'm Charles of BullsEye Living...

And here's the story of how it happened.

I didn't immediately see that my site was sabotaged because I was in the middle of moving from Japan to Thailand at the time. That's why, when the sales dropped off, I only vaguely noticed it. No, let me change that. Sales didn't just drop off, they stopped dead... for about a month and a half.

Then in late March I checked in and discovered the mess.

I believe that anytime something apparently "unlucky" happens, there will always be some kind of advantage -- something really good hidden inside. No exceptions.

This situation is a perfect example.

The site they chose to hack? Ironically, it's the sales site for "Command More Luck," my book on how to find good luck in everything.

So I put my actions where my beliefs are. I immediately proposed a "Hacking Revenge Celebration Sale" and invited all my readers to help me celebrate the good luck in this seemingly "bad" situation.

Here's what I had in mind: For a 7-day period I'd hold a special celebration sale for "Command More Luck" because...

• BECAUSE... it's a good product that didn't deserve to be hacked and sabotaged that way;
• BECAUSE... I enjoy finding the good-luck stuff within every so-called adversity;
• AND BECAUSE... as they say, success is the best revenge.

Until March 28th (for just 7 days), I sold my $37.00 "Command More Luck" eBook for only $27.00 (more than 27% off the regular price).

I had never reduced the price on this book before, but I still included all seven bonus reports (plus a couple of special unannounced bonuses that I don't even mention in the sales letter).

This is the exact same package I'd been selling for $37 every day for seven years (except of course, during the dead 6 weeks).

Some of my readers had been waiting to grab a copy of my "Command More Luck" ebook, and this was the perfect time for them to jump on it.

The price would never be lower, and they'd never have better reasons to order right away.

I invited them to click through and check it out, because it really is better to celebrate -- much better. At 27% off, I dept this sale open for only one week. So they got seven days -- maybe even less by the time they got around to their inbox.

PLUS -- everyone who ordered during the sale also went onto my guest list for a 2-session (total 3-hour) Tele-Clinic on transmuting the "stuff" in their life into good luck. This Tele-Clinic will be held in late April.

I invited them to join me immediately, because having a constant stream of good luck is a lot more fun than feeling helpless.

This was an ebook that I was no longer promoting. Sales had just coasted along at a low level for two or three years. Sales for the first five weeks of 2008 were only 8 copies. Then I was hacked.

During the one-week sale, I moved 32 copies of the book. This was 4 times what I'd sold during the first five weeks combined.

But more impressively, rate of sales skyrocketed 2,000%

1. Running a sale is a good thing. But the secret is having an engaging hook or story to grab attention and get your readers to identify with you. Just don't wait till you're hacked to get moving.


2. An older product that you no longer spend time marketing may not be dead -- it may only be your interest that's expired. Take another look at what you've got snoozing quietly among your semi-retired ebooks or other products. Some of them may be ready to wake up and run again.


3. Look for other ways to let the public know about your "retired" product. In addition to emails and blog posts, you can try a press release or two.
   
   A free PDF report on a related topic can bring new traffic to your website (mine is titled "It's All Good Luck... Five No-Fail Tips for Turning Bad Luck Into Good - Every Time"


4. Keeping the lower price for a while to pump up sales may be a smart thing to do. I'm still holding the price at $27 (27% off) for a little longer -- and I plainly say so on the website.


5. You can also post a case study here and there on the Internet... say on Squidoo for example.

Cheers from warm and smiling Thailand,
Charles Burke
www.More-Luck.com
www.BullsEye-Living.com