With the Chinese getting access to the internet, large new markets opens up to international companies. For now only 10% of the Chinese population has internet-access but the analysts expect this number to grow rapidly as the chinese economy expands, being accellerated by the upcoming olympics in Beijing 2008. Large search-engines such as Google and Yahoo struggles to get a share of this huge market, though not very successful.

The leading Chinese search-engine is Baidu. Founded by two young Chinese in 2002, this has made it's way to the top 5 most frequently used search-engines of the world anno 2007.

This makes Baidu THE place to show up high, when targeting the chinese markets. High rankings generates traffic, traffic generates money!

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Baidu's algorithms for site ranking differs from Google's at several points.

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With Baidu, as with any other search engine, it's important to have good content. However Chinese web-censorship is very conservative, so try to keep your language at a moderate level. Avoid using adult language and words that are banned by the government!

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Baidu doesn't seem to care as much for link quality as Google. Their algorithm is similar to the one Google used when they started out. Therefore, the key to Baidu success is huge amounts of links from various sources.

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