You can obtain a better education outside school then you can inside school. I'll share with you my favourite business books and blogs that have helped me become well rounded.
The proceeds of the business book links go straight to the Business Administration Student Association at my univeristy. And yes I have read all these and more. If you have any questions about my readings send me an email or post a comment.
I promise I will add more blogs I am reading, more books, and reviews, so come back and visit.
Networking book!!!
Darcy Rezac's book
Work the Pond! Use the Power of Positive Networking to Leap Forward in Work and Life
Amazon Price: $11.96 (as of 08/21/2008)
Seth's fundamentals
His lexicon is addicting and right.
His insight is unforgettable.
They should be textbooks for marketing.
Purple Cow: Transform Your Business by Being Remarkable
Stop marketing and make products that market themselves. Products and services so good you can't just use it once. I can't stand mediocrity and this book can't stand it either.
Amazon Price: $13.57 (as of 08/21/2008)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
What is your view of the world. Marketers far too often try to shove their view of the product down the throat of customers. In this book, Seth outlines why and how we need to find certain niche segmants and tell stories (marketing) that fits their world view.
Amazon Price: $16.29 (as of 08/21/2008)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
This is the first book I read of Seth's. Its helped me in my political work and of course business. Relationshp selling is always more profitable. Businesses who build up customer information and trust and do not abuse it can realize greater profits by delivering personal, expected, and relavent messages. I always check to see what Amazon.com recommends I buy.
Amazon Price: $16.50 (as of 08/21/2008)
Unleashing the Ideavirus
Find the sneezers! Seth outlines how to make your products and their ideas spread. Does Seth's stuff work? Well this was the largest pre-selling e-book in history and the largest selling e-book EVER.
Amazon Price: $11.20 (as of 08/21/2008)
Free Prize Inside: The Next Big Marketing Idea
Amazon Price: $13.57 (as of 08/21/2008)
The last five books I read...
Crossing the Chasm
This was a really incredible book. A lot of books can be bogged down in theory. This book is a guidebook on taking products to market. Moore's curve is referenced in so many of the new major books. This book will change how you construct your business plan or make you to take a serious double take of what you are doing now. I find that most of this book can be applied to every sector and every business.
Amazon Price: $12.21 (as of 08/21/2008)
The Anatomy of Buzz: How to Create Word of Mouth Marketing
Amazon Price: $10.85 (as of 08/21/2008)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Amazon Price: $17.79 (as of 08/21/2008)
Man's Search For Meaning
I originally heard about this book in Covey's 7 habits... and decided to give it a read. It is a really incredible look at what drives us to live life. The principles that take shape in this book should be considered by every manager. Afterwards, you will ask yourself how you can make meaning for your employees and maybe even yourself.
Amazon Price: $6.99 (as of 08/21/2008)
The Power of Appreciative Inquiry: A Practical Guide to Positive Change
Amazon Price: $18.57 (as of 08/21/2008)
The next three on my shelf that I am going to read...
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 08/21/2008)
Citizen Marketers: When People Are the Message
Amazon Price: $16.50 (as of 08/21/2008)
The Tipping Point: How Little Things Can Make a Big Difference
Amazon Price: $8.99 (as of 08/21/2008)
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Amazon Price: $18.15 (as of 08/21/2008)
Classics
Good to Great: Why Some Companies Make the Leap... and Others Don't
Amazon Price: $16.50 (as of 08/21/2008)
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
Amazon Price: $12.21 (as of 08/21/2008)
In Search of Excellence: Lessons from America's Best-Run Companies (Collins Business Essentials)
Amazon Price: $11.53 (as of 08/21/2008)
Managing the Non-Profit Organization: Principles and Practices
Amazon Price: (as of 08/21/2008)
Business blogs
- Tom Peters
- Tom Peters is up there with some of the greatest business thinkers of our time. His blog can get off the beaten path sometimes. I feel like it interupts my day sometimes, but some links and insights are worth it.
- Seth Godin
- Seth Godin is good. Very good. What Seth gets and most people do not is that you don't think of marketing as an afterthought of your product/service. You must remarkable products, that can be spread, etc. Read all his books and his blog. They are a must.
- Guy Kawasaki
- Guy runs a tech venture capital company called Garage Ventures. He provides a lot of great insight into some an array of practical things managers should do to run their companies. Along the way, I find it interesting to see the projects he is working on.
- BASA's Vice President
- Here is Jason Foth's recommended reading list. Jason is the Vice President of BASA.
My blog
BASA biz blog
This is a blog I write for the Business Administration Student Association at the University College of the Fraser Valley in British Columbia, Canada.
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