Basic Web Analytics

When you use Google Analytics they give you a HTLM code that you place in your website, which transfers the data points to your account. The most important data to understand are your..

Visits- Visits tell you many people are coming to your website.

Pageviews- Pageviews tell you what pages on your website people are clicking on. This will let you know where you are being successful and providing useful information, and what pages could be improved.

Session duration- This tells you how long people are staying your website, or if they are just clicking out
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Bounce rate- How quickly people are clicking off your website.

Top pages- Most popular page

Top landing pages- What page on your website is being found more often.

Traffic sources- Traffic source lets you know how people are finding your website. Are they finding it by referral, direct, or a search engine?

Keywords- Keywords are meta tags that you place on your website that allows Google to crawl and discover your website. This helps improve you SEO so you rank higher with search engines.

Geographic data- Geographic lets you know what part of the world is looking at your website, and gives you an idea where your target market is.

Website analytics is very important to learn about your customers. It helps you understand them, and there is a lot of resources that you should take advantage of to do this.