Bead Charms by PERSONA

Persona is a chic, modern version of the charm bracelet. Select a combination of symbolic silver beads to express your mood, uncover your style and be the ultimate fashionista. Change your accoutrements like you change your shoes.

The collection is created by experienced jeweller Neil Travis alongside his daughter and second-generation trendsetter, Alex, who serves as the company's creative director. With the intention to create pieces that women want to wear everyday that can seamlessly transition from day to evening, Travis decided to incorporate the do-it-yourself concept into the jewelry world by allowing consumers to select the charms that best suit their Persona.

With a selection of hundreds of sterling silver beads to choose from, you can create your perfect Persona with a combination of crystals & gem stones, mother of pearl & murano glass. Mix and match, double them up or string together a simple combination to make your bracelet unique and personal.