advertising for blogs and social media : www.becomethebrand.com

http://www.becomethebrand.com

I came across the pay-per-pixel model and it clicked. For a tiny sum of money an individual can buy a place on a digital billboard. I call it micro-advertising.

The pay-per-pixel concept must be credited to Alex Tew, who created the Million Dollar Homepage in 2005 to pay for university.

Since 2005 there has been a huge growth in social media as the O'reilly dubbed "Web 2.0 " grew into maturity. Social media (basically the ability to both broadcast as well as be broadcast to) on the web has seen huge growth with millions of people adopting differing services and technologies to share their thoughts and express themselves.

As a result of this growth in social media, micro-advertising has suddenly become incredibly relevant to the web. While large brands can afford to spend millions on advertising, the individual is left with few options to reach his or her audience.

To meet this need becomethebrand.com has been developed to harness the power of micro-advertising and cater to the needs of those who need a way to advertise their social media web presence.

The beauty of micro-advertising is that it is affordable for everyone. At £10.00 per 100 pixel square for a 12 month period, the cost is tiny. Further to this the solution is scalable. Those who would like to buy larger advertising space are able to select as many pixels as they would like, meaning that all budgets are catered for.

In many ways becomethebrand.com is like a digital billboard. It borrows from the tried and tested world of display advertising, but makes it relevant and effective for the social media world.