Originally created as a way to earn extra income, the beer koozie has turned into a multi-million marketing tool. Created in a couple's basement, and becoming known through several trade shows and events, the couple's dream turned into a life-long business that would fuel competitive marketing for years to come.

Aside from their actual purpose, bottle koozies are powerful and effective methods for promoting and recognition. The longevity of the beer koozie's durable foam and adaptability for multiple uses has provided the beer koozie to be a respectable and formidable marketing strategy. Available during any event, the beer koozie has found its way into businesses, ball games, and even our own homes. With production prices of beer koozies being so small, at about $.03 per koozie, the koozie returns $1.47 each koozie sold. Taken into consideration the sheer amount of koozies available, beer koozies are an ideal way for affordable and vast marketing.

Beer koozies are not only a great way for marketing, but also are excellent as a form of memorabilia. Available in several colors, beer bottle koozies can be coordinated to match any special event such as a weddings, birthdays, and even office events. Any design can be screen printed onto the surface of the koozie, providing a wonderful way to preserve special dates or events. With never ending uses and durable construction, the beer koozie will provide special memories for many years.

Beer koozies are constructed of a durable foam rubber called neoprene. This material is resistant to abrasions and chemicals, as well as being buoyant and waterproof. In addition to the beer koozie, neoprene rubber is also used in the construction of wet suits. While the neoprene in a koozie is used to keep the contents cold, the neoprene is wetsuits, traps heat against the skin to reduce the loss of body heat. Durable foam koozies have been proven to keep a beer can at chilly 40° for forty minutes. Ideal for any weather or situation, koozies are perfect for keeping beverages cooler. This allows for the festivities to carry on longer, providing a more enjoyable experience.

Beer koozies are widely available and can be adapted for any use. The koozies has been evolved to incorporate cans, bottle, and even kegs. Many bottle jackets are available in different materials as well. Koozies can be crafted from neoprene rubber, polyester or the more affordable open-cell foam and come in collapsible or traditional form or even have zippers attached for easier can changes. The koozie is available through many online websites and through local dealers. Koozies can be purchased wholesale at very low prices and then customized for personal or business use.

Beer koozie started off as a small time plan to make money. Thanks to the great advances in technologies and materials, koozies are affordable and durable. Effective for both personable or business uses, the koozie has surpassed the "fad" status and established itself as a long term tool for any and every day use.