Ben Mack, Think Two Products Ahead and Legend Platform Branding

Think Two Products Ahead by Ben Mack

Learn about Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack.

Leverage the Legend Platform Ben presents in the book for maximum profitability in your own business (small or large) and learn what branding is really all about.

Ben Mack brings his expertise from the world of big business advertising and the massive success he created for multi million dollar corporations to the hands and minds of entrepreneurs thirsty for more success and profits.

Receive Ben's announcements and messages by entering your name and a valid e-mail address. Updates will be magically delivered to your inbox. Click here: Ben Mack Updates

Get Ben's book now and join the official and free playground for the readers of this Amazon #1 best selling businesss book by creating your profile at: ThinkTwoProductsAhead.Ning.com

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From The Inside Flap...

Editorial Review

Branding is something you probably only think of in terms of household names and huge conglomerates. But branding isn't just for the big boys; smart branding is smart business for almost any company, no matter its size. In Think Two Products Ahead, ad agency insider Ben Mack reveals all the branding secrets the pros keep to themselves so you can put branding to work in your business, large or small.

First, Mack destroys the myth that branding is your logo or your color palette. Then, he demonstrates how great branding works, so you won't waste your money on marketing that gets you nowhere. You'll learn a practical, commonsense approach to marketing that empowers you to develop your own brand with the same techniques and technologies the big players use-but without breaking the bank. In fact, the less you spend on marketing the more important these tools are to your success.

You'll discover tools to give you a competitive advantage as you strengthen the relationship between your customer and your products or services. Every encounter with your customer will deepen this bond, leading to even greater future sales. Great branding isn't just about the product you're selling now, but about maintaining the sales momentum into the product you'll be selling tomorrow. Think Two Products Ahead shows you how to align your business plan with your marketing plan, so you can keep customers indefinitely.

Using real examples from some of the most legendary (or disastrous) branding campaigns in history, Mack gives you an insider's perspective-and inside advice-on which tactics will float your brand and which will sink it. He sorts the bad advice from the good, letting you avoid those missteps that get good companies in bad trouble.

Branding isn't magic. Not since Jay Levinson's original Guerrilla Marketing book has an insider really spilled the beans and taught you how to use the professional grade tools that are so simple they work automatically. Think Two Products Ahead reveals inside secrets that make branding work for marketing budgets of any size-so you can grow your business faster and stronger than you imagined. When it comes to your brand, this insider's guide proves that if you aren't thinking two products ahead, you're hardly thinking at all.

Are You a Legend?

No? Then Be The Legend...

Join Dr. Ben Mack and Tellman Knudson as they present Be The Legend .

Be The Legend is a FREE webinar series featuring Brad Fallon, Artemis Limpert, Shawn Casey, Dave Lakhani, Ken McArthur and a host of other legendary experts. Each legend shares hard hitting content you can use right now in your business.

This series is not to be missed. Guaranteed.

Register at www.BeTheLegend.info and do your homework. School has already started.

The Relevant Truth

Links, Resources, Spaces and Places

The Magic Teleseminar: Join Ben and his VIP guests for The Magic Teleseminar. These calls are announced by e-mail. Learn "magic" you can apply to your life or your business for more profitable results. Enter your name and a valid e-mail address here and stay tuned.
Think Two Products Ahead Community: The online playground for the readers of Think Two Products Ahead by Ben Mack. Purchase the book, create your profile and add Ben Mack, Irwin Glenn and Mark Horn to your friends list.
Think Two Products Ahead Podcast: The Podcast channel where all the mp3's of Think Two Products Ahead Forum Talk with Ben Mack are hosted. New audio is added frequently.
Think Two Products Ahead Blog: Listen in on discussions with Ben about the book as you learn more about Legend Platform Direct Response Branding.
Authors Business Plan Blog: Is there a book inside of you? Read about Ben's journey as a best selling author and learn more about the expert, the person and the process. Instructions for listening to archived calls from The Magic Teleseminar series are located here.
Online Marketing Dump: After attending Big Seminar and talking with Mark Joyner, Ben set this space up as an Online Marketing Dump. There are gems and treasure here. Look around and use what you find. If you are offended by colorful adult language, leave iT alone.

When Brands Say "I Love You" by Ben Mack

Excerpt from an article archived at E-ZineArticles.com

I was impressed when I read Kevin Roberts' Lovemarks: The Future Beyond Brands (PowerHouse Books; 2005). Roberts explains the loyalty created by finding a brand's love story and transforming the logo into a Lovemark. Brilliant.

In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.

"Advertising is a seduction, not a debate." --David Ogilvy

Many marketers are too much of a cad, making a sale and then treating our customer as though we're the only game in town. However, when the most expensive cost in marketing is making your first sale, this is a mistake. Business make bigger profits on their second, third and fourth sales.

If marketing is an invitation to a purchase, your brand is your ongoing relationship. Your brand is the magnetism, your attraction factor and is most magnetic when expressed as authentic love.

"Love is metaphysical gravity." -R. Buckminster Fuller

Your brand is not your logo, not your color-pallette. Your brand is your relationship with customers and prospects, their desire to do business with you again.

Branding is about setting up your back end. You don't want to just make a sale, you want to make several sales in a row to the same customer. You want to think two sales ahead. You want your customer to crave your next product.

Branding is an endless seduction. Need inspiration? Watch the movie 50 First Dates and see Adam Sandler seduce Drew Barrymore again, and again, and again. You are constantly seducing your customer and demonstrating why they love you and need more of you RIGHT NOW.

I hope that you don't mind that I'm flirting with you right now... Read More Here

Authors Business Plan Blog

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AKS

Most Eligible Bachelor: Want to see the most eligible bachelor this side of the Mississippi?

He's the co-host of The Magic Teleseminar...
Behind the Scenes of a DIY Book Launch: Watch this Alterati Vlog Update for Behind the Scenes of a DIY Book Launch by Wes Unruh.

Under the video frame click on Part 1, 2, 3, and 4 to read a fascinating article series about the launch and ongoing process of a do it yourself book launch. This is a well written piece of work that any information marketer will benefit from reading.

Favorite Selections On the Desk

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

by: Ben Mack

Amazon Price: $15.38 (as of 11/14/2009)

Poker Without Cards: A Consciousness Thriller

by: Ben Mack

Amazon Price: $20.70 (as of 11/14/2009)

What Would Bill Hicks Say?

Amazon Price: $10.41 (as of 11/14/2009)

Only Integrity Is Going to Count

by: R. Buckminster Fuller

Amazon Price: $26.60 (as of 11/14/2009)

The Vonnegut Chronicles: Interviews and Essays (Contributions to the Study of World Literature)

Amazon Price: $131.95 (as of 11/14/2009)

Moving Forward With Profitable Momentum

Click the Links to Watch the Google Videos

Video excerpts from the soon to be released home study course created by Ben Mack and friends. Content is from a very successful live bootcamp Ben hosted in October of 2006.

Identify Your Most Profitable Preferences: Think Two Sales Ahead session one: Identify Your Most Profitable Preferences. A sneak peek at the upcoming home study course from Ben Mack, author of Think Two Products Ahead.
Joost at Think Two Sales Ahead: Joost van der Leij demonstrates NLP techniques at Ben Mack's Think Two Sales Ahead event. Another sneak peek at the upcoming home study course from Ben Mack, author of Think Two Products Ahead.
Larry Benet at Think Two Sales Ahead: Larry is the founder of Outside The Box Consulting, a successful and innovative sales, marketing and promotions consulting firm. The firm is known for finding points of leverage and the hidden assets a business has that can be re-deployed to increase sales and profits.
Morgan James Publishing at Think Two Sales Ahead: This video is from Ben Mack's Think Two Sales Ahead seminar. Morgan James Publishing specializes in profitable author promotions. Yet another sneak peek at the upcoming home study course from Ben Mack, author of Think Two Products Ahead.

"Pollution is nothing...

Pollution is nothing but the resources we are not more...0 points

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Think Two Products Ahead Blog

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Real World Branding: A Video Trilogy

Click the Thumbnail Images to Watch

What you see represented here are 3 videos produced as promotional pieces for the release of the book Think Two Products Ahead by Ben Mack.

This brief collection of videos is for your looking, listening and learning pleasure. Yes, this means you may see or hear something that changes the way you think about your business.

Enjoy.

curated content from YouTube

Relevant Marketing & Selling Product Auctions

Until you know how to sell your products and services to a customer in your target audience, thinking two products ahead is an exercise in futility. Learn to market and sell first.

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Liz Boswell Speaks, Moving On & Third Reincarnations...

Maven, Connector, Salesperson or AKS

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There Are At Least Two Types of Attraction

Is This "Law of Attraction"?

There are at least two types of attraction:

1) Conscious Attraction

2) Unconscious Attraction

Conscious business attraction requires laser focus. Yes, clarity of mind builds bigger business. When you have laser focus you will make more money.

That's because you be in-tuned with what you need to do for marketing and as a result:

==> Great people will be attracted to your ideas

==> You'll suddenly see passive money opportunities

==> You'll have ALL the resources you desire

==> What you focus on will come towards you

Please allow me to tell you why I'm qualified to discuss attracting BIG BUSINESS money...

My name is Ben Mack. I'm a former Senior Vice President BBDO, Brand Strategy Director on Cingular.

I helped them make an additional $50,000,000 in 2003.

I developed the strategy that sold a quarter-of-a-billion dollars ($250,000,000) in Yomega Yo-Yos 1998-2000. That's a lot of yo-yos.

May I share with you how I helped Yomega grow from
$8,000,000 one year to $120,000,000 the next?

We didn't make our ads about the yo-yo. Yes, we had yo-yos in the advertisements, but the ads were
about the kids being heroes.

The yo-yos with a new automatic clutch allowed kids to be heroic.

The kids were shown doing yo-yo tricks that would normally have taken scores of hours or maybe even years to master.

How did we take a simple yo-yo, allow it to make kids heroes and turn all this into a quarter-billion-dollar bonanza?

I show you here...

MyFirstBestSeller.com

Ben

p.s. to get the most out of our call please identify your most profitable skill and click here...

MyFirstBestSeller.com

Magical Perspective = Seeing the metaphor as the reality

An E-Mail Branding Lesson

Dear Mark,

Creating magic is manifesting a
sustainable metaphore.

This email is a think piece. If you
enjoy playing with ideas, you may
have fun with these ideas.

Please allow me to tell you a story...

Earlier this year, I worked with a
gentleman who sells plant nutrients.
He helps folks grow bigger tomatoes.

EVERYTHING he now prints, from brochures
to invoices, reinforces the notion that his
products allow you to grow bigger tomatoes.

He makes users of his product his hero because
they are growing really, really big tomatoes.

The Metaphor is that his product = bigger tomatoes.

The promise is that...

You use his product and YOU, Mark, grow
heroic size tomatoes.

This idea came to me this evening because I was
enjoying the conversation of an artist named
T. A. Thayer.

Thayer said, "The metaphor is the reality."

His notion inspired the branding lesson of this email...

Lesson: Your brand essence is your metaphore.

For a picture of a mask T.A. created, please look
here:

www.necmfa.com/PoetThayer

Thank you for consuming this think piece. Now,
think peace.

Ben

P.S. Pattern Integrity
"A pattern has an integrity independent of the
medium by virtue of which you have received
the information that it exists."
--R. Buckminster Fuller
Synergetics

If we replace the word "pattern" with the word
"brand," we create the statement: "A brand has
an integrity independent of the medium by
which you have received the information that
it exists." This is the essence of chapter one,
"What is a brand?" A brand has an integrity

Ben Mack Eats Fire

How many times have you seen an author actually eat fire?

Enjoy a performance from a Magic Castle award winning magician to kick off a presentation to T. Harv Eker's Peak Potentials audience. What does magic have to do with marketing? For the answer, watch the Google video of Ben's training session by clicking on the link in the Peak Potentials module below.

Runtime:
views
Comments:

curated content from YouTube

Peak Potentials: The Rest of the Story

Click the Link Below to Watch the Google Video

Ben Mack at Peak Potentials: Ben Mack outlines information on his Amazon business best seller, Think Two Products Ahead, onstage at Peak Potentials.

Introduced by T. Harv Eker, this is essential information and a prerequisite for creating your own Legend Platform.

Think Two Products Ahead & Legend Platform Blog Searches

Ben Mack, Think Two Products Ahead and Legend Platform Branding: Learn about Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know an...
How to Become A Rainmaker | Internet Marketing | Marketing tools ...: In Benjamin Macks book entitled ?Think Two Products Ahead? he elaborates on the whole concept of...
The Legend of Rainmaking and Your brand: In Benjamin Macks book entitled ?Think Two Products Ahead? he elaborates on the whole concept of...
The Legend of Rainmaking and Your brand: In Ben Macks book ?Think Two Products Ahead? he speaks of how effective branding only occurs whe...

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Legend Platform Video Training

Click the Links to Watch the Google Videos

Video excerpts from a soon to be released DVD program created by Walt Laurel. Video is from a recent live learning event Walt hosted where Ben works with participants on understanding the Legend Platform.

The Relevant Truth Part 1: Ben Mack explores some of the techniques outlined in his Amazon #1 business bestseller, Think Two Products Ahead. Part 1 of 2.
The Relevant Truth Part 2: Ben Mack explores some of the techniques outlined in his Amazon #1 business bestseller, Think Two Products Ahead. Part 2 of 2.
Ben Mack's Testimonial: What stories do you tell yourself? Why do you need Storyation(TM)? Ben Mack, best selling author of Think Two Products Ahead shares his thoughts on Storyation and the hero's joruney.

Online Marketing Dump

The Intellectually Squeamish Need Not Apply

Started after a Big Seminar, this blog has taken on a life of it's own. From Captology to...

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Ben Mack Think Pieces

Click the Links to Consume Please. Thank you.

Text and video links giving the reader of Ben's work a glimpse into the author, entrepreneur and memeticist known as Ben Mack, aka Howard Campbell.

Free Book Worth Reading: A popular book (doc) produced under creative commons license written by Howard Campbell. Ben and Howard are collaberative partners who never see eye to eye. Unless one of them is looking in the mirror. Yes it's free. Go through the link and download to your hearts content.
Give Bucky A Chance: "Great nations are simply the operating fronts of behind-the-scenes, vastly ambitious individuals who had become so effectively powerful because of their ability to remain invisible while operating behind the national scenery." -- R. Buckminster Fuller

Tellman's List Building Blog

A Key Player In Ben's Book Launch

One of the people Ben allies with to promote Think Two Products Ahead is Tellman Knudson. Specifically, Tellman brings his expertise in building massive and responsive subscriber lists.

Ben's subscriber list before Tellman: apx. 1600
Ben's subscriber list after Tellman: 26,000+

End of story? Nope. Just beginning.

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Ben's Amazon Blog

A Kinda Sorta Maybe Landing Space For Ben

Like "Almost Randomly Selected YouTube Videos" below, this module is not for the intellectually squeamish. If you are easily offended do not click on any of the links. You have been warned.

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Foreword by Mark Joyner & Afterword by Dave Lakhani

Click the Thumbnail Images to Watch

Selections from two experts Ben asked to write the foreword and afterword for Think Two Products Ahead. He counts each as a trusted mentor, respected colleauge and friend.

curated content from YouTube

Mark Joyner's Blog: Atomic Mind Bombs

Personal Development Brain Puzzle Cartoons & More

Mark Joyner wrote the foreword for Think Two Products Ahead. As a close personal friend of Ben's, Mark adds at the end of the foreword that if you have unkind things to say about the foreword, direct all hate mail to:

www.MarkJoyner.name

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Marketing - The Bold Approach

Relevant Links From Dave Lakhani

"Think Two Products Ahead helps you uncover the most powerful stories you should be telling about yourself. The harder you work at making your story believable, the more you will manifest your intentional results." -- Dave Lakhani

Bold Approach: Contains the most current thoughts on marketing, sales, human influence, advertising and business acceleration. If your business needs to sell more, faster, more profitably, this is the blog for you.
Making Marketing Work: For the past twenty years I've been carefully studying what makes marketing effective. And, despite what traditional ad agencies and media salespeople would like you to think, the only thing that separates good marketing from bad is predictable, profitable performance.
The Reason Your Marketing Doesn't Work: The Reason Your Marketing Doesn't Work No Matter How Funny Or Beautiful It Is . . . And What Propaganda Does
Resistance To Persuasion: Resistance To Persuasion - Live learning event with Dr. Eric Knowles
The Seductive Movement Completely Exposed: The hit movie and runaway best selling book have struck a chord in Americans. What is it about The Secret that has captivated the minds of millions?
About Customer Service: Seth Godin Makes A Great Point About Customer Service And Language

Marketing - The Bold Approach Blog Feed

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More Favorite Selections On the Desk

Simpleology: The Simple Science of Getting What You Want

by: Mark Joyner

Amazon Price: $15.61 (as of 11/14/2009)

The Great Formula: for Creating Maximum Profit with Minimal Effort

by: Mark Joyner

Amazon Price: $17.56 (as of 11/14/2009)

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

by: Mark Joyner

Amazon Price: $14.93 (as of 11/14/2009)

Power of An Hour: Business and Life Mastery in One Hour A Week

by: Dave Lakhani

Amazon Price: $16.47 (as of 11/14/2009)

Persuasion: The Art of Getting What You Want

by: Dave Lakhani

Amazon Price: $18.45 (as of 11/14/2009)

Marketing Mavens Blog Search

Making Money Online: Internet Marketing | One Way Link Site Blog: As an online marketer myself, I am constantly coming across two very common misconceptions when it c...
Making Online Marketing Relevant: SMN Webcast Tuesday, Nov. 17: Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, Making Online...
Online Marketing & Social Media as Business Tools | Fresh and Free: What Is Online Marketing?Online Marketing is the interactive process of selling your company, goods...
Online Marketing Degrees | Top Colleges Blog: If you are a creative person with an interest in advertising, you might want to consider pursuing an...

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A Profitable Blast From the Past

Rare and Collectible Books From the Advertising Archives

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Think Two Products Ahead Podcast Featuring Ben Mack

Chapter Discussions and Various "Soap Box" Rants (mp3)

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Squidoo Secrets Unleashed!

Be the master of your very own Squidoo lens here: JMark's Squidoo Partners .

Create a URL for your lens (choose wisely and carefully because it's the one thing you can't change). Maybe Squidoo.com/(yourname) would be a good choice?

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One of the most amazing things you'll discover about Squidoo is that it's very, very easy to do and very, very free. After you create your own lens, click on the banner above for your free preview of Squidoo Secrets.

To Your Squidoo Success,

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Visitor, Lens & Lensmaster Feedback Please

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Leave a comment, say hi or offer a suggestion of what you would like to see and hear on this lens. Don't forget to go back to the top and rate Ben's lens after you leave your blurb.

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Reply

WarrenWhitlock WarrenWhitlock Jul 17, 2008 @ 5:02 pm

Great resources Mark.

I'll tell folk this is a great place to learn about Dr. Mack.

How about a link to his Cialdini interview? http://yes50book.com

Reply

TheoBaskind TheoBaskind Jun 8, 2008 @ 6:25 pm

Well constructed Lens promoting our mutual friend Dr. Ben Mack. I finally had the pleasure of meeting him in person in Sarasota Florida... Fun guy!

I've also created a Lens backing Ben. although it isn't as nearly as good as your Lens it serves the purpose :)
Profitable Magic

Reply

Home-healthcare Home-healthcare Feb 18, 2008 @ 2:11 pm

Hi Mark. Found you from Dave Lakhani's lens and am excited to see so many of the "masters" presented here on one well-constructed lens. 5*

Reply

gotashot gotashot Apr 17, 2007 @ 4:46 pm

Hey Mark, nice to find you here. I just joined a few minutes ago.

I put together a group lens:

http://www.squidoo.com/groups/the_experiment

Feel free to join! In fact, I hope you do. Feel free to add, suggest and make changes as you see fit.

Reply

Lady_Gotrocks Lady_Gotrocks Mar 27, 2007 @ 8:14 pm

Hi, I saw you in the lenses we like forum, nice job on your lens! 5 stars!
See my gem store
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Ben Mack, Think Two Products Ahead and Legend Platform Branding

Think Two Products Ahead by Ben Mack

Abundance and Gratitude

For the Decentralization of Existing Power Structures

From The Inside Flap...

Editorial Review

Are You a Legend?

No? Then Be The Legend...

The Relevant Truth

Links, Resources, Spaces and Places

When Brands Say "I Love You" by Ben Mack

Excerpt from an article archived at E-ZineArticles.com

Authors Business Plan Blog

AKS

Favorite Selections On the Desk

Moving Forward With Profitable Momentum

Click the Links to Watch the Google Videos

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Think Two Products Ahead Blog

Real World Branding: A Video Trilogy

Click the Thumbnail Images to Watch

Relevant Marketing & Selling Product Auctions

Liz Boswell Speaks, Moving On & Third Reincarnations...

Maven, Connector, Salesperson or AKS

There Are At Least Two Types of Attraction

Is This "Law of Attraction"?

Magical Perspective = Seeing the metaphor as the reality

An E-Mail Branding Lesson

Ben Mack Eats Fire

How many times have you seen an author actually eat fire?