Who is Ben McConnell

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Since 2001, Ben McConnell has been researching the effects of word of mouth on customer loyalty. Forbes calls his work (along with partner Jackie Huba) "the word of mouth gospel."

Ben is the author (with Jackie Huba) of "Citizen Marketers: When People are the Message," for which the Wall Street Journal proclaimed "drop everything and read this book." He is also the author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," which the New York Times called "the new mantra for entrepreneurial success." He is also the co-author of the Church of the Customer blog.

What is customer evangelism?

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers. Click here for the rest of the story.