Best Article Marketing Strategies

Consists of publishing online articles which include a link to the product or service page on your website. The idea is that readers will click the link in the article after they are done reading, ending up on your product or service page, and then make a purchase. This can be used by affiliates as well, in which case the affiliate link is used to send buyers to the sales page.

Direct article marketing is easy, free, and straightforward. As it is the easiest of all Article Marketing Strategies , it can be done quickly. If your articles are persuasive, it will work.

Note: Not all article directories allow affiliate links.

This type of Article Marketing entails that the link in your article directs clickers to a landing page, which calls visitors to action. A landing page does not necessarily have to be used for selling something. It can just as well be used to persuade visitors to sign up for a newsletter, an RSS feed, or to join your social media company profile.

When doing article marketing for traffic, to be most effective you have to publish articles on websites well-regarded by Google. The articles themselves don't have to be promotional, but informative.

Tip: The landing page is usually one of your website's pages, but it doesn't always have to be so. It can be external: a WordPress, Blogspot, or Squidoo page.

Article marketing for traffic is generally free, helps you get more visitors, and aids you in connecting with readers in ways that direct article marketing does not.

Unlike the other two Article Marketing strategies presented above, article marketing for back links has as sole goal link-building. With this strategy you try to get many backlinks to your website from authoritative websites.

You don't try to sell anything or to make your visitors take action, but to improve your website's search engine ranking through back-linking.

When you do article marketing for backlinks you are not concerned with how much traffic your articles will bring. All you want is to boost the rank of your website's pages.

Tip: The articles should be ideally informative and of high-quality, and to be more objective than articles meant to bring you traffic or direct sales.

Applying this strategy successfully will result in a boost in authority for your website, as well as more organic traffic through the higher Google ranking you achieve. More traffic is likely going to result in more sales, though of course if this is to happen you need an enticing landing page.

Squidoo Marketing is a powerful marketing tool, still untapped by many marketers. Squidoo is excellent for marketing your company because it's highly regarded by Google. What's more, it gives you plenty of flexibility when it comes to the content, because of the modules concept.

You can publish articles on Squidoo in order to generate traffic to your website, by creating a company profile and publishing informative content related to your business.

Another place where you can create good looking articles is hubpages. Similar to Squidoo you can add pictures and create polls to create a two way communication with your readers. You can easily drag and drop text modules with diferent graphics. Anybody who can write can now easily publish articles.

Hubpage Marketingallows you create attention grabbing articles. Getting readers is important, but getting their attention and attracting them to your own website is crucial for any online business

Yes, you may know this before, but Guest Blogging is ideal if you want to build backlinks, as well as for increasing your traffic. The important thing is to make sure that you guest-blog on a blog that's well regarded by Google, and that's related to your own company blog.

Here is my tip about Blog Marketing:

Blog posts cannot be too promotional, which means that you should chiefly try to convince readers of your purpose, rather than coax them into buying what you're selling.

One of the most enduring article directories out there, EzineArticles.com remains a good article directory for article marketing for traffic. Note however that Google has made some algorithm changes in the last years which have made article publishing less rewarding for website owners than it used to be.

There are a lot of readers on Ezine, and you'll quickly build a readership regardless of your niche, provided that you offer informative content.

My Scret Tip: Submit your article to a specialized ezine website. This is more relavant for your readers.For example, you can submit a health article to this health ezine

If you want to spread world about your website, ArticleBase.com is another good choice. It's smaller than Ezine, but it features good content, and has many keen readers. Note though that ArticleBase uses nofollow, which means you cannot build links by submitting articles to it.

On the other hand, the article directory can still help you generate a lot of extra traffic, since good articles published on it are ranked highly by Google.