Best Autoresponder Software - Read First

It can be confusing when looking for the best autoresponder software. With so many different companies to choose from its hard to know which one will be right for you.

It is actually quite straight forward if you just keep it simple. Here are the four things to look for. You can ignore all the rest. When it comes down to it you basically want a service that gets your message DELIVERED. Next again seems obvious but it must be easy to use. I have used to many services that are not simple to use. Very Annoying. All the rest of the hype and lists of endless features are just noise and not important. The real secret to excellent results... I will explain a bit later.

Your Email Needs to Get READ
If you could only have one thing feature this would be it. Email services have very strict spam filters and before you know it your email gets lost and is a complete waste of time. I have consulted companies who insist on having big picture, good looking templates...that just end up in the SPAM filter. For example if you have 100,000 to send to it could be that 50,000 do not even read your email. Not good. You should be getting a 98%+ delivery rate.

Great Email Capture
You must have a good system for getting the names of your prospects who come to your website. There are a couple of systems that your business should have in place. One is getting prospects on to your list. When people come to your website are they just leaving? Or are they joining your list? This is actually quite simple to do and can be found at the end of this article. The second system is building a list of customers. This customer list is about 10x more valuable than the prospect list and you will be sending your previous customers a different kind of email.

Don't Make Things Harder for Yourself
Having used a few different services, I can't believe how hard some of them are. Its a crime that they market themselves at all. I remember going in to a business where there provider (which they paid £500 for) could even send out an email! I personally like things that are easy and simple to use. That is why you want to use a professional email provider. Do NOT make the mistake of going for some self hosted rubbish. (reread the first part on getting it read). You be wasting precious time and money. The best autoresponder software will have a very simple dashboard where you will clearly be able to see your lists and be able to send your emails with ease. This point seems quite obvious however there are overly complicated programs out there being advertised that need to be avoided.

The Power of Testing and Tracking
You must be tracking every email you send out. This one point can double your profits from your email marketing. Example, split test 2 emails. 1 will be better than the other one. Then send it to your main list and you instantly get a higher conversion. I will explain more on this below. The extra benefit of the best autoresponder software is that they will give you the results on a really nice looking graph.

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