The Best Offline Marketing Ever

webnh by webnh
Last updated: 01/25/2012

Got Lemons? Make Lemonade

Many of us had a Lemonade Stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade."

It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.

Space is Your Business Opportunity

Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.

Engaging your imagination to recognize this Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.

Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.

While your mother is red faced at your overt tactics of filling the Marketing Space she is also very proud of your ingenuity and drive.

See empty space as Opportunity. It's all around just waiting for you to plug into it.

Quick and Effective Tools

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Five Reasons Offline Marketing Works

  1. Creative Offline Marketing can be inexpensive
  2. You can easily target the customers you want to reach
  3. Sometimes your customers can "Eat" your Offline Marketing
  4. Your customers can take your Offline Marketing home
  5. Your customers may even sleep with your Offline Marketing

What Could You Do With Empty Space?

it could be big, it could be small, empty space is opportunity

Yoda Vodafone billboard - Jennens Road, Eastside by ell brown
SQUEEE! A @billboard 615 SPOTLIGHT + Her Own REALITY TV Pilot produced by @CRMStudios! ~ Meet @ShawnaRussell78 [client] by zaneology
 by dno1967b
Funny ad of the day by Gene Hunt
another-awesome-mabelline-billboard by dandeluca
“If you were a kangaroo you'd forget you've got a joey in your pouch” ~ by turtlemom4bacon
Japan, 2012 by Gonmi
recycle by Gonmi
Mixed Messages by swanksalot
Año Internacional de la Química, 2011 by Gonmi
automatically generated by Flickr

Sale, Special, Bargin and Deal - Take It Home Today

how memorable are you and your business?

Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.

It's an impostant question to ask yourself everyday. How memorable am I and how memorable is my business?

What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?

Ok! Here is A Great Question for Everyone in Business

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Fourteen Offline Promotions for Your Business

vote for your favorite promotion idea

Networking

We can't ever forget networking with other people in more...1 point

Open House

Have and office or store front? Have an open house more...0 points

Blast The Airwaves

Local media is screaming for original content and wants more...0 points

Printers Ink

The print media is everywhere and would love to know more...0 points

Team Sports

Both kids and adults have local sports teams that need more...0 points

Parks & Highways

We live in a time where almost anything can be spo more...0 points

Churches & Temples

I never met a house of worship that didn't need so more...0 points

Bake Cookies

Bake cookies and hit the organization trail. You c more...0 points

The Forgotten

There are lots of groups and organizations that he more...0 points

Box of Stuff

In your car have a box just for promotional stuff. more...0 points

Classifieds

Create a small classified announcement in your loc more...0 points

Lunch Groups

Dust off your shoes and go to every Rotary, Lions, more...0 points

Career Day

Call your local community college and ask when is more...0 points

Old Clients

Dust of your client list and send each of them a p more...0 points

Organic Hat SEO

a simple view on getting your small business website seen

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Contrast Your Message With Your Enviroment

stand out from the background

The View Over The Golden Empire From My Palace Balcony by Edgar Chambon 94
Tamara by Jeffhubbard
Off With The Head! by It's Michael
Free Ride! by eeskaatt
Swinging Under by eeskaatt
Stop, Look and Listen by eeskaatt
Sam by Trevor Stoddart
No One's Home by Trevor Stoddart
The Regard Of The Curious And Mischievous Boy by Edgar Chambon 94
The Multifunctional Spoon by Edgar Chambon 94
Light Through The Trees by MatthewHolland
A Pathway to the New by MatthewHolland
automatically generated by Flickr

“Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall”

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