Social Media Marketing Changing SEO Strategies – Bad Or Good?

The key term is reputation. Besides all the things listed above, now it has become necessary to have word about your company spread all over the web, and especially on social media websites. Simply put, your company must be spoken of (well) by as many social media users as possible.

What you need is buzz on hugely popular social media like Twitter, Facebook, LinkedIn, YouTube, and StumbleUpon, to name a few. Although some if not all of these social media websites use nofollow links, meaning that you cannot effectively do backlinking through them.

Google now does care how much buzz your company gets on them, and raises or lowers your search engine ranking according to it.

So, now, after you're done with on page SEO Optimization, you need to build a social media presence and to get social media users share your content. The following three social media marketing SEO strategies help you do this.

Adding the now-famous Twitter Tweet and Facebook Like buttons on your website enables visitors to quickly and easily share your content, creating more buzz for you in social circles. There is a plethora of such buttons available, and they are easy to implement.

Social icons will help your website tremendously from the SEO point of view, provided that users actually like and tweet and share your content with their friends. As long as your content is informative sharing will go smoothly.

Tip: Social media icons need to be clearly visible and to blend well with the theme of your website. Because of this, minor website changes may be needed.

Social media icons help you create buzz about your company. And Google will convert this buzz into a better search engine position.

Twitter as a link-sharing tool can be one of the most effective Social Media Marketing strategies. You may have already noticed that sometimes Google displays in the results page tweets which are usually sent by frequent Tweeters. What this means is that Twitter is being indexed. So you have an opportunity.

Use Twitter often and visitors who check your Twitter page are bound to end up on your company website. Twitter can be used for updates and news, but also for discussions. Ideally, you should have your employees use Twitter actively in the name of your company.

To check whether your social media marketing and SEO strategies are fruitful, you need data that you can interpret and analyze. Use Web Analytics to track where your visitors are coming from. You can create a free Google Analytics account.

To get this data set up advanced segments in Google Analytics to track your social media efforts. You will want to create an advanced segment that helps you get data about the traffic you receive from social media sites.

To do this, click on All Visits and then on Advanced Segments while in Analytics. Create a new segment by adding to the Source dimension a value such as 'twitter|facebook|linkedin'. Include all the social media websites where you've established a presence. Name the segment and press create.