My Best Website Keywords Will Open the Door to Untold Riches?

In not such 'olden times' students used encyclopedias to help them complete their essays and school projects. They selected the volume with the letter of the alphabet that they thought was most likely to have information about their topic. For example if doing a project on the Caribbean crops they might have thought of 'cane sugar' and 'bananas'. They would have selected the volume starting with 'c' for cane, the one starting with 's' for sugar and the one with 'b' for banana. So 'cane sugar' 'sugar' and 'banana' would be their index or keywords.

The internet functions in much the same way except you cannot physically grab hold of a book. Using the internet you might type in 'cane' and find loads of search results and some of those might be about chairs and tables. With ''Sugar' you might even get information on people with that name. Typing in 'cane sugar' will provide results giving you information on cane sugar which you require.

So your first keyword and best one would be 'cane sugar'. It is two words and is a keyword phrase and goes under the generic heading of keyword. You just do one search on 'cane sugar'. It really makes sense, with so many pages of information available, to narrow it down and give yourself the best chance of finding relevant information.

Likewise the keyword phrase 'growing bananas in the Caribbean' will produce more relevant results that 'banana'.

Think of your Squidoo, Blog or Website as a filing cabinet with you inside it and ready with lots of information to give to people. Your cabinet will spring open and you can put your arm out and give information only to people who enter particular code words into a form. The list of words and phrases have been compiled by you right at the beginning and there is a fair selection of them giving people a reasonable chance of finding you. What if you hop in the cabinet, shut it and forget to set any keywords? Sorry you and your information will remain locked in the cabinet and never see the light of day. The words are literally the key to someone finding your information, your product and you.

So your website keywords are a series of words or phrases that unlock your site on the internet. If your site has not got a list you are there and virtually invisible and slowly withering away day after day as your dreams fade. This list is your index. If your site has an index and there is a match between what the person searching enters on the form and any of the words on your index then you spring up out of the cabinet and you compete with all the other people who spring out too. You cannot join the race if you are still locked in the cabinet.

The truth is that search engines love words and it is mainly the text on your site that gets scrutinized. So your text needs to contain your best website keywords. Images and video are becoming more important and the text describing these really matters when optimising a website. When you get out of the cabinet and can compete that is the point at which your beautiful design, exquisite fonts and pictures come to the fore. Your customer needs to be engaged, entertained and entranced.

Google's credo is relevancy and it has taken a huge market share by simply focusing on the user experience and that is where their focus will remain. Google does not care about you in the slightest. It is just not into you and so get over it. If it cares about you it is only in so far as you help it to make money and rewards you accordingly. Google's focus is on their customers and making sure they have a good user experience. Their long term goal is to make that a terrific user experience. Things will get tighter and tighter and if you want to play in their game then you follow their rules.

They don't want their customers landing on your page if it is not relevant to their search. The more niche and more focused and more relevant you can make your page the better. The more interesting the content the more your page will be valued. So those best website keywords must be used intelligently. Finding them out and doing a little keyword stuffing is not good enough.

Your best keywords are the ones that bring people to your site who then find that your content is relevant to their needs. If they disappear in the blink of an eye without spending time there they are no use to you because you are no use to them. Search engines can measure how long someone spends on your site, see if they press any links and if they are engaging with your content. If they are your site will get marked up.

So relevant content is the cornerstone of your website. Know what your site is about and the more niche you can make your pages the better. For example if you sell wedding dresses then your site is about that and not weddings in general so your keywords might be 'wedding dresses', 'wedding dress'. Maybe within your shop you do 'antique lace wedding dresses' so you might even create a page for that and the phrase would be a keyword. You can have more than one and for a Google Ads campaign you might have 20 or 30. At the beginning of a campaign I tend to include a lot more and prune them out if they are not working. I digress. Let's return to wedding dresses.

Narrowing it down by location is a wonderful idea. So the wedding one might become 'wedding dresses London' and 'antique wedding dresses London'. I've just done 3 google searches and at the moment:

'wedding dress' has 7,120,000 entries

the 'wedding dress London' has 579,000 entries

the 'antique wedding dress London' there are 269,000 entries

If you have two pages properly optimised with your keywords for the last two you have a much better chance of getting found and might even get two entries popping up together. You may in the fullness of time make it to the front page for 'wedding dress' if your site becomes popular. In the meantime enjoy the low hanging fruit.

If for example you got the phrase 'hot air ballooning' into your text about wedding dresses it would not be listed as a keyword. Yes a hot air balloonist might require a wedding dress but that group of enthusiasts will not find your site relevant on that topic and will be irritated if you bring them to your page. You will have wasted their time. Would you search on a balloonist site for a wedding dress? Would 'wedding dress' be an appropriate keyword for this Squidoo? I've given the answer much further on down the page.

Well we have established that Google does not love you. I think it is time someone told you that Google is just a machine specially programmed to favour the searchers. So you need some kindness and some help. The Keyword Effectiveness Indicator is the help you need to give you a little push along and give you the edge in the blogoshpere.

So what is it? At its simplest it is a mathematical calculation that tells you if a word or phrase is searched on and how much competition there is for that keyword or phrase. The less competition the higher the KEI. How do you know the KEI? Ah, you would love to know. Maybe I will tell you and maybe then I won't. Depends on a lot of things such as my mood, weather and phase of the moon. Only teasing.

I can give you an example right here with this Squidoo. I did my research before starting it and discovered that the term 'keywords' had a low KEI and the term 'best website keywords' had a high KEI. This meant that the item was popular but not many people were optimising their sites for it and that I could therefore get a reasonable flow of traffic for the term. I may in the fullness of time get a good ranking for the term 'keywords' but I'm not holding my breath. You may decide that you want to be numero uno for the main product you are selling but if you do not own the product it may be an impossible and expensive slog. OK you are out of the filing cabinet but what if you are number 81,111? Will I see you? Not a chance. Treat yourself to some lower hanging fruit and enjoy the taste of success on page 1 from time to time rather than never.

I've just done a search in Google for 'best website keywords' and I am surprised and delighted. My entry is number 9 on the first page out of 818,000 entries. I created this Squidoo on the 24th April and today is the 26th May. I must work harder on my Squidoos is what I have learned from this.

Using WordTracker you can quickly do your research and words and phrases are easily found.

You can see what words have a high KEI for your niche and find terrific suggestions that will have you thinking laterally. They have been in business quite a while and have amassed huge databases covering the searches made on the major search engines. They can even predict how many searches you may have in the next 24 hours.

You can compare KEI across 3 major search engines. They can vary sometimes.

Once you have your keywords you can then plan your site and have a strategy for focusing in on niches in your line of business. You might split them into groups for writing articles and another group for your Squidoo and another for your blog or website.

You can buy WordTracker on a monthly or annual license.

Alas, I cannot say. It depends on a few things:

If you find them.

How well you use them.

The price of your product.

Whether you need them to make you rich or to start a charity or mount a political campaign I would say that if you can sort them out at the beginning you will give yourself a fighting chance.

Thank you for reading this Squidoo. It would help my progress through the blogsphere if you could spend a few moments leaving a guest comment, some or lots of stars, joining the lens roll or marking it as a favourite.

Many thanks and may I wish you all the best with your own projects.

Niamh Kiernan
Defog My Blog
P.S. Just remember the low hanging fruit.