Best Marketing Ideas of 2007
With 29,780 new products released in the first 11 months of last year, a 14% increase over the same period in 2005, per Mintel, Chicago, I can only anticipate more great print and broadcast advertising for 2007. This lens focuses on The Best Marketing Ideas of 2007. Please view the The Best Marketing Ideas of 2006 my other lens.
You are encouraged to submit comments and add suggestions at the bottom of this page. Vote the stars above, link to it, lensroll it, rate it, and keep coming back. I am looking forward to some great work in 2007.
Amnesty International Switzerland
created by Walker Werbeagentur Zuerich
Amnesty International in Switzerland broke a new outdoor campaign that was created by Walker Werbeagentur Zuerich. The campaign uses the tagline "It's not happening here but it's happening now", in various languages, from French to German. Using the transparent billboards, the campaign aims to show people what is going on in the world, even if it's not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.Walker Zurich, Switzerland
Principal: Pius Walker
Founder: Patricia Walker
Gobbledygook - Publikum Calendar
Paula Scher and her team have designed the 2007 edition of the Publikum Calendar, the celebrated art calendar published by the Publikum printing company based in Belgrade. (The calendar's history is recounted in an article in the current issue of STEP.) The theme of the new calendar is "Gobbledygook," and the design makes visual and phonetic comparisions between the Roman and Cyrillic alphabets.Design by Paula Scher, Julia Hoffmann, Drew Freeman, Brian Crooks, Lenny Naar, Emma Goldsmith and Jennifer Rittner.
Dove "Evolution" Campaign
Reginald Pike's Yael Staav and Ogilvy's Tim Piper take us from human being to billboard in under 60 seconds in this impressive new spot from Dove.Credits:
Client: Unilever/Dove
Agency: Ogilvy, Toronto
Creative Director: Janet Kestin, Nancy Vonk
Copywriter: Mike Kirkland
Art Director: Tim Piper
V-dubs (VW), Slash and Nigel get together
At this rate, there will be approximately 116 Volkswagen commercials floating around by next year if Crispin keeps up its current pace. In this next outing, Volkswagen has partnered with guitar maker First Act in a promotion called V-dubs rock to give everyone who purchases a particular model with a guitar that features a seat belt as the strap and a plug that lets you tap into the vehicle's audio system. To show it all in action, former Guns N Roses guitarist Slash - now with Velvet Revolver - rocks out. Not that everyone wants a guitar but it's still a nice promotion all the same.Credits:
Client: VW
Agency: CP+B
Spinal Tap - The Movie
This Is Spinal Tap - Criterion Collection
Amazon Price: (as of 12/01/2009) 
Zombie Orville Redenbacher
CP+B is now GO+D
Kudos to the animation doctors behind this feat. I first thought it was a short from SNL or some odd YouTube submission. This is definetly the freakiest ad that I have seen to-date, but it makes the best of 2007 list, well because the amount of PR it received is just amazing. This macabre fascination seems to have worked. Even Redenbacher's grandson, Gary, is eating up the creepiness in his heartbreaking statement "I see it as a way to remember the man I love."Client: Orville Redenbacher
Agency: CP+B
Zombie Orville Redenbacher stuff on Ebay!
Fetching new data from eBay now... please stand by
Zombie Orville Redenbacher on YouTube
Comments and Suggestions welcome
Suggest and comment away. Please post the advertisement you think belongs in the best of 2007 along with a link do that I may review it and I will check it out.
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Things I think are worth knowing
- The Superbowl Spots
- A great listing on MySpace.
- And the Votes are in
- The Super Bowl's Most-Liked, Most Recalled Commercials
IAG Research: Consumers Most Liked Doritos' Consumer-Created Ad
To follow up with my Super Bowl spot success and questions the numbers tell it all! And considering GoDaddy is the only none bud/doritis product in the whole top ten sadly confirms what we al have know for years. Guys - grow up! : ) - iGasm Posters
- Ad Lab blogs follows the future of advertising technologies and media since 2004.
by jefkalil
Jef Kalil is co-founder and ecd of Atelier Design Group a brand creation and marketing design firm in New York City.
