Web CEO | Comprehensive Review

Ranked #42,216 in Internet, #1,264,231 overall

"Web CEO, the most comprehensive and advanced SEM software platform avaliable."

Web CEO contains a suite of features that are designed specifically to enhance a websites online performance and visibility. The software is also equipped with its own Web CEO integrated approach containing straightforward steps to driving more web traffic that can be integrated into many types of businesses. The software allows users to manage multiple projects (websites) through its 'Project Manager' control center. By entering the details of the project you are then able to begin Web CEO's suite of features. Web CEO's suite of features are categorised into four groups: Find your niche, Promote your site, Analyse your site, and Maintain your site. Next we're going to briefly take a look at the features in each category and how they can help you with your web projects and increase web traffic to your website.

I hope that this in-depth and comprehensive review helps you to make a better informed decision about what to expect from SEM and SEO software. Web CEO is a highly effective and efficient SEM and SEO software program that can really help you achieve your SEM and SEO goals. To view a comparison of Web CEO to another powerful and popular SEO software program you can find it here at the seo software comparison lens.

The first category is made of three different features. They are: 'Find keywords', 'Optimise Pages', and 'Edit pages'. You may have become aware that before optimising your web pages you will need to first determine which keyword(s) you're going to target. SEO experts all agree that keyword research is a fundamental yet critical building block to any Search Engine Marketing (SEM) campaign. Determining the right keyword(s) to target can be a very in-depth process. One in which can demand a large investment of time. However, targeting the right keywords for your campaign can bring large (i.e. financial, branding, etc) and long-term benefits.

Keyword Research

Feature [1]

Web CEO has integrated a Keyword Research Tool as one of the features of this category. It allows users to find popular and relevant keywords and phrases currently searched on the web and providing information on approximate daily world searches, competition and KEI (keyword effectiveness index). Within this feature users are also able to select the keywords and view its competitors using a selected search engine. In addition to this, users are also able to analyse their competition with Web CEO retrieving information about a competitor site including keyword factors, link factors, Alexa factors and Google PPC factors (i.e. estimated CPC, estimated clicks/day, and estimated costs/day).

Web CEO's smart keyword marketing and research tool which on its update to version 8.0 now provides, arguably, the most reliable data obtained via the popular Google keyword tool. This is a 'smart' tool, because when Google released this powerful keyword tool, it quickly became one of the most popular keyword research tools online. Having it integrated into Web CEO only makes sense.

Optimise web pages

Feature [2]

The second feature of this category is to Optimise Web Pages. With this feature users select which webpage(s) they would like to have analysed and input the keyword(s) they would like to have the webpage linked and associated with. Once it has been completed Web CEO conducts its analysis and then provides advice to configure optimisation analysis. Web CEO's advanced overview contains and reports a detailed analysis of over 130 parameters that affect a webpage's ranking.

Users can also select a specific search engine to get optimisation advice as search engines have different levels of importance for ranking variables. To go a step further, if you would like to conduct a competitive analysis for certain keywords, Web CEO allows users to compare top ranked pages. So you can find out what your competitors are doing to rank so well. In addition to this feature Web CEO can also conduct a ,i>Density Analysis Report of your keywords and page copy and also separately provide a search engine view report which allows you to see your web pages the way search engines would.

Edit Web Pages

Feature [3]

The third feature of this category is to Edit your Web Pages. From right within Web CEO, users are able to edit and modify their web pages without an HTML editor! Once you've selected the web pages you wish to have optimised by following Web CEO's guidelines you can edit the Meta tags, page headings, ALT attributes, your links, page content, and other optimiseable page contents.

Within this feature users are also able to setup and generate site maps and to go a step further, Web CEO also allows users to set up the parameters for selected pages which is more to the advanced and experienced level. In addition to all this, Web CEO also incorporates an item that allows users to create and modify their Robots.txt file which can control access of search engine spiders to selected files and folders.

It's important to note that some of the features incorporated into this category range from beginner to advanced. But that's a very good thing because the more you know, not just about your competition but, about SEM and SEO the more knowledge you have to apply to reach and maintain top ranking positions in all major search engines for all your web projects and its SEM campaigns.

Submit Your URL

Feature [4]

The second category Promote Your Site includes three distinct features. The first is Submit URL's. This feature helps users to setup information search engines are likely to require when receiving website submission requests. By having this feature integrated into the software you're able to save time and streamline your submissions of multiple sites to multiple search engines.

Users are able to choose whether to use 'auto submission' or 'manual submission'. With auto submission users can select search engines by country or language and with one click, automatically submit to the selected search engines, whereas with manual submission users can submit to a large list of search engines individually. Once a user has made search engine submissions they are able to view the submissions on the report tab.

Find Link Partners

Feature [5]

The second feature of this category is to Find Link Partners. Web CEO offers a range of choices for users to find link partners by selecting search modes (i.e. by keywords or by sites linking to your competitors). Then users must select the search engines from a list from where their target visitors are likely to come from. Then users are required to enter their keyword or phrases, you can also add your competition and partner up with your competitions partners, and for the more advanced search marketer you can set the scan rules.

Once the setup has been configured users are able to manage correspondence with potential link partners. Within Web CEO users are able to configure email settings, manage email templates for automatic correspondence cycles, configure automatic correspondence cycle settings, and setup email search rules. You can also manage your partner agreements by configuring partner agreements on the 'manage partnership terms' tab. In addition to this feature Web CEO also provides a summary on reviewed partners or sent emails.

Manage PPC Campaigns

Feature [6]

The third feature of this category is for Managing your PPC Campaigns. This feature allows users who wish to use PPC as part of their SEM campaigns to manage their paid search within Web CEO. This feature allows users to select from a list of search engines that offer PPC and register accounts with them. Web CEO stores your information so you can easily log into and manage your account(s) from within Web CEO.

Check Your Rankings

Feature [7]

The third category Analyse your Site includes the feature of Checking your Rankings. This feature allows you to find out the position(s) of your website for your targeted keywords in the search engines and monitor your SEO progress. Web CEO helps users to do this by first setting up a ranking profile. This includes selecting search engines by country or language, adding search keywords, and for the advanced, configuration of scan rules.

This feature of Web CEO includes checking what pages of your website are indexed by search engines, a competitive comparison which allows you to compare your site to your competition. You can also check what competing sites have been indexed by the search engines. Web CEO can also calculate your ranking score of how well your website is performing, and can also report 'site snippets' of the text descriptions displayed by the search engines for your website or your competitors.

Analyse Link Popularity

Feature [8]

The second feature of this category is to Analyse Link Popularity. This feature allows users to quickly find out how many inbound links your site is receiving. You can also find out who is linking to you and your competitors. Web CEO can also help you discover what your competitors linking strategy is to take advantage of and increase your link popularity (Web CEO's advanced link popularity analysis). This is a very important feature as most SEO experts would agree that getting many relevant and high quality links to your website is one of the most powerful ways of increasing your websites search engine ranking.

Get Traffic Reports

Feature [9]

The third feature is to Get Traffic Reports about your website. Although this feature requires having a subscription to HitLens, 'a new generation traffic analysis solution' that helps to simplify the complex process of web analytics, it is an invaluable tool to help you learn more about your visitors, your website revenue, and which campaigns are working well and which are not.

Depending on the choice of service plan you wish to subscribe to (Power Reporting or eCommerce Reporting), HitLens is can provide you with over 90 unique reports offering in-depth analysis of your visitors to analysing your revenues, profits, conversion rates, ROI, and much more. This service pack integrated into Web CEO also helps users to track ad campaigns including PPC, banner and text ads, e-mail newsletters and more. HitLens offers Web CEO Users a 15-day free trial which can be activated at anytime. This traffic reporting service can also be deactivated at anytime.

FTP Client

Feature [10]

The fourth category 'Maintain your site' includes the feature of an FTP client. This enables users to quickly and easily upload webpage's and other files to the host server. Once a user has entered into Web CEO's FTP uploader you'll be able to access the local server files on the right and the remote server files on the left hand pane. Web CEO's has made its FTP integrated client very easy to use.

Control Site Quality

Feature [11]

The second feature of this category is to control site quality. Broken links, missing images, untitled pages, and slow pages are all factors that contribute to poor site quality. Really, these small errors can have a large negative impact on your site so it is a must for you to correct these errors.

This integrated feature of Web CEO automates the audit process of an entire site and returns an in-depth report of on site useability and accessibility. In the reports category you can easily find out information about any broken links, site statistics, page sizes, slow pages, redirects, Meta data, ALT attributes and more. This Feature helps you to quickly identify what errors your site may have, so you can easily correct then update them using the FTP feature.

Monitor Site Uptime

Feature [12]

Finally the third feature of monitoring site uptime can help you stay up-to-date by giving you full control of your website's performance. This is a special service that sends alerts to users by email, pager, or cell phone when your site is down or is not functioning properly.

Why is this important to you? If you find that your hosting server experienced 4% downtime for the previous year, this meant that your website was unavailable for approximately 350 hours during that year! How much of that can cost you? The monitoring service is a very unique feature from any other SEO platform available on the market. The ability to view real-time reports of your site's performance at any time is valuable to any online business. Like the traffic reports feature, this service can be deactivated at anytime.

Speak your mind

  • the_gestalt_shift Jun 6, 2009 @ 1:54 pm | delete
    This is not a review. It is just a list of features to promote the product. If it were a real review it would talk about your experience with it.

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