Technology professionals worldwide are getting caught in a tsunami of massive commoditization. Technologies are changing very fast. What seemed hot today is not hot anymore. There is a constant pressure to give more, be more effective, be more efficient and be more productive. This forces most technology professionals to go after short term skills. Of course, going after short term skills will provide short term results but will hurt them in the long run. Competency in technical skills is necessary to succeed in this world but they are not sufficient to thrive. The question is what can one do differently so that he or she can distinguish and move above the commodity crowd.
Beyond Code provides a framework to win the "Inner Game" and the "Outer Game" to succeed in this fast paced technology world!
Audio Overview
Overview of the book and the key chapters within the book
- Overview of "Beyond Code"
- What was the motivation behind the book and an overview of the chapters in brief.
- Beyond Code: Learn
- Learning rarely ends when you finish school. In fact, the real learning begins when you enter the workforce.
- Beyond Code: Laugh
- An ability to laugh at oneself is not a necessity but a requirement to succeed.
- Beyond Code: Look
- You got to look beyond what you are supposed to do to get ahead.
- Beyond Code: Leave a Lasting Impression
- Very few people leave a lasting impression on our lives. Unless you walk the extra mile and care, you may not be leaving a lasting impression in the lives of other people.
- Beyond Code: Love
- Receipe for success = Love what you do + Do what is required.
- Beyond Code: Leverage
- Since everyone has only 24 hours, only those that can leverage all their resources to the maximum can win.
- Beyond Code: Likeability
- Likeable people have a competitive advantage that is hard to match by people who are not so likeable.
- Beyond Code: Listen
- Listening is hard. VERY hard.
- Beyond Code: Lead
- Leadership can be as simple as "filling in the blanks"
Reviews and Press
Articles in the press related to Beyond Code or Rajesh Setty
- Sep 2005: Featured as Tom's Cool Friend
- Interviewed and featured as Tom's Cool Friend on September 18, 2005. A dream come true!
- Oct 2005: Featured in "The Cultural Connect"
- Interviewed and profiled in the online magazine "The Cultural Connect"
- Oct 2005 - Alan Lattanner: "Unique and Valuable"
- Written from the perspective of an IT (information technology) professional, the book has a message for an even broader audience of professionals.
- Nov 2005 - Dave Taylor: "Must read book"
- Beyond Code offers up a simple recipe to help people in any field learn how to distinguish themselves, make a name for themselves, and become both better known and more successful.
- Nov 2005 - Jim Pawlak: "Stand out or blend in"
- Jim Pawlak, nationally syndicated book reviewer has good things to say about Beyond Code
- Nov 2005: Featured as Blogger of the day
- Featured as "Blogger of the Day" at kbcafe by Randy Charles Morin
- Dec 2005: Q & A about the book published in Enterprise Innovator
- On Dec 9, 2005, Enterprise Innovator published a Q&A about "Beyond Code"
- Dec 2005: Business Book Review reviews "Beyond Code"
- BBR reviews top 50 business books every year. Beyond Code was picked up by them. I am honored!
- Jan 2006: Genuine Curiosity says "A must read!"
- Dwayne Melancon reviews "Beyond Code" in his popular blog "Genuine Curiosity"
- Jan 2006: BizBookTalk reviews "Beyond Code"
- Brandon McNamara reviews "Beyond Code" in his popular blog "BizBookTalk"
- Feb 2006: IT World Canada interview: "How to get a life!"
- Rosie Lombardie of IT World Canada talks to me about several things related to life and career of IT professionals
- Feb 2006: IT World Audio Interview
- Leslie Jaye Goff talks to me about how to supercharge your IT career
- Feb 2006: Ubiquity Magazine - Interview on "Beyond Code" and related topics
- John Gehl from Ubiquity (An IT opinion magazine and forum published by Association of Computing Machinery) interviewed me recently on topics covered in my book Beyond Code. This was one of the most comprehensive interviews related to the topic of distinguishing yourself.
- Mar 2006 - IT Business: Text Support-In conversation with Rajesh Setty
- Carolyn Weaver is the producer and host of Tech Books. Weaver interviews Setty on his latest book "Beyond Code"
- Mar 2006: The CEO Refresher - Beyond Code reviewed by Michael Lally
- Michael A. Lally of Diligentia reviews Beyond Code for "The CEO Refresher"
- Apr 2006: Pragmatic Craftsman recommends Beyond Code
- Stas Kubasek at Pragmatic Craftsman recommends Beyond Code with 4.5/5.0 rating.
- April 2006: Interviewed by Cranky Middle Manager Show
- Wayne Turmel of "Cranky Middle Manager Show" interviews Rajesh Setty about "Personal Branding"
- Sep 2006: Kiruba Shankar interviews Rajesh Setty
- Kiruba Shankar interviews Rajesh Setty regarding Beyond Code and topics related to entrepreneurship
- Dec 2006: Cody McKibben interviews Rajesh Setty
- Cody McKibben of "Thrilling Heroics" interviews Rajesh Setty about the book and entrepreneurship
- Mar 2007: Aditya creates a one page review of Beyond Code
- Aditya Kothadiya of Adeologue reviews "Beyond Code" in one page.
- Apr 2007: Justice Gray reviews Beyond Code
- Justice Gray of "Gray's Matter" reviews "Beyond Code"
Free Stuff
- Manifesto: 25 Ways to Distinguish Yourself
- ChangeThis published my manifesto "25 Ways to Distinguish Yourself" in September 2005
- Series: Ways to Distinguish Yourself
- This is a series of articles on my blog under the title "Ways to Distinguish Yourself." I have been writing these since Feb 2005
- eBook: Personal Branding for Technology Professionals
- Personal Branding for Technology Professionals is a 40 page eBook about Personal Branding 101 for technology Professionals
- eBook: When you can't earn an MBA
- How to get ahead in life when you can't earn an MBA
- eBook: Lasting Relationships
- A 20-page eBook about how to build long-term relationships
CIOUpdate Columns
As a columnist for CIOUpdate magazine, I write about technology and careers
- Sep 2005: The IT Manager's Dilemma
- Taking time to answer the unasked questions can fast-track projects
- Oct 2005: Leading Smart IT Professionals
- Smart people are, well, smart %u2026 and hard to lead if you're not careful
- Nov 2005: Why do software projects always cost more?
- A few answers for this nagging question
- Dec 2005: Time Management for IT professionals
- Should you master handling your "to do" lists or is there something more?
- Jan 2006: Personal Branding 101 for IT professionals - Part 1
- Work on your skills and personal brand to get ahead in IT
- Feb 2006: Personal Branding 101 for IT professionals - Part 2
- Here are some tools to get you started on building your personal brand.
- Mar 2006: Looking at the big picture
- All of us know that we need to look at the "big picture." Here are some questions you can ask about your current projects to look at the forest for the trees.
- Apr 2006: Avoiding Global burn-out
- Whether we like it or not, globalization is here to stay and with it comes "24/7" burn-out
- June 2006: 8 Questions Your SI vendor Needs to Answer
- In this article, I talk about asking a few additinoal questions to your new or existing SI vendor to get to the bottom of their claims. When everyone says they are the best, you need to ask them different questions get the "real" picture.
- Sep 2006: Sep 2006: Giving and getting help - Part 1
- In this part, I cover the aspect of giving help. Although the article is targeted at technology professionals, the concepts have a broader applicability and will cut across all professions.
- Oct 2006: Giving and getting help - Part 2
- This part covers the art of effectively getting help
Latest Blog postings
These are from my blog Life Beyond Code - http://blog.lifebeyondcode.com
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