Life Beyond Code

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 3 people | Log in to rate

Ranked #105,329 in Business, #758,856 overall

Technology professionals worldwide are getting caught in a tsunami of massive commoditization. Technologies are changing very fast. What seemed hot today is not hot anymore. There is a constant pressure to give more, be more effective, be more efficient and be more productive. This forces most technology professionals to go after short term skills. Of course, going after short term skills will provide short term results but will hurt them in the long run. Competency in technical skills is necessary to succeed in this world but they are not sufficient to thrive. The question is what can one do differently so that he or she can distinguish and move above the commodity crowd.

Beyond Code provides a framework to win the "Inner Game" and the "Outer Game" to succeed in this fast paced technology world! 

 

Audio Overview 

Overview of the book and the key chapters within the book

Overview of "Beyond Code"
What was the motivation behind the book and an overview of the chapters in brief.
Beyond Code: Learn
Learning rarely ends when you finish school. In fact, the real learning begins when you enter the workforce.
Beyond Code: Laugh
An ability to laugh at oneself is not a necessity but a requirement to succeed.
Beyond Code: Look
You got to look beyond what you are supposed to do to get ahead.
Beyond Code: Leave a Lasting Impression
Very few people leave a lasting impression on our lives. Unless you walk the extra mile and care, you may not be leaving a lasting impression in the lives of other people.
Beyond Code: Love
Receipe for success = Love what you do + Do what is required.
Beyond Code: Leverage
Since everyone has only 24 hours, only those that can leverage all their resources to the maximum can win.
Beyond Code: Likeability
Likeable people have a competitive advantage that is hard to match by people who are not so likeable.
Beyond Code: Listen
Listening is hard. VERY hard.
Beyond Code: Lead
Leadership can be as simple as "filling in the blanks"

Reviews and Press 

Articles in the press related to Beyond Code or Rajesh Setty

Sep 2005: Featured as Tom's Cool Friend
Interviewed and featured as Tom's Cool Friend on September 18, 2005. A dream come true!
Oct 2005: Featured in "The Cultural Connect"
Interviewed and profiled in the online magazine "The Cultural Connect"
Oct 2005 - Alan Lattanner: "Unique and Valuable"
Written from the perspective of an IT (information technology) professional, the book has a message for an even broader audience of professionals.
Nov 2005 - Dave Taylor: "Must read book"
Beyond Code offers up a simple recipe to help people in any field learn how to distinguish themselves, make a name for themselves, and become both better known and more successful.
Nov 2005 - Jim Pawlak: "Stand out or blend in"
Jim Pawlak, nationally syndicated book reviewer has good things to say about Beyond Code
Nov 2005: Featured as Blogger of the day
Featured as "Blogger of the Day" at kbcafe by Randy Charles Morin
Dec 2005: Q & A about the book published in Enterprise Innovator
On Dec 9, 2005, Enterprise Innovator published a Q&A about "Beyond Code"
Dec 2005: Business Book Review reviews "Beyond Code"
BBR reviews top 50 business books every year. Beyond Code was picked up by them. I am honored!
Jan 2006: Genuine Curiosity says "A must read!"
Dwayne Melancon reviews "Beyond Code" in his popular blog "Genuine Curiosity"
Jan 2006: BizBookTalk reviews "Beyond Code"
Brandon McNamara reviews "Beyond Code" in his popular blog "BizBookTalk"
Feb 2006: IT World Canada interview: "How to get a life!"
Rosie Lombardie of IT World Canada talks to me about several things related to life and career of IT professionals
Feb 2006: IT World Audio Interview
Leslie Jaye Goff talks to me about how to supercharge your IT career
Feb 2006: Ubiquity Magazine - Interview on "Beyond Code" and related topics
John Gehl from Ubiquity (An IT opinion magazine and forum published by Association of Computing Machinery) interviewed me recently on topics covered in my book Beyond Code. This was one of the most comprehensive interviews related to the topic of distinguishing yourself.
Mar 2006 - IT Business: Text Support-In conversation with Rajesh Setty
Carolyn Weaver is the producer and host of Tech Books. Weaver interviews Setty on his latest book "Beyond Code"
Mar 2006: The CEO Refresher - Beyond Code reviewed by Michael Lally
Michael A. Lally of Diligentia reviews Beyond Code for "The CEO Refresher"
Apr 2006: Pragmatic Craftsman recommends Beyond Code
Stas Kubasek at Pragmatic Craftsman recommends Beyond Code with 4.5/5.0 rating.
April 2006: Interviewed by Cranky Middle Manager Show
Wayne Turmel of "Cranky Middle Manager Show" interviews Rajesh Setty about "Personal Branding"
Sep 2006: Kiruba Shankar interviews Rajesh Setty
Kiruba Shankar interviews Rajesh Setty regarding Beyond Code and topics related to entrepreneurship
Dec 2006: Cody McKibben interviews Rajesh Setty
Cody McKibben of "Thrilling Heroics" interviews Rajesh Setty about the book and entrepreneurship
Mar 2007: Aditya creates a one page review of Beyond Code
Aditya Kothadiya of Adeologue reviews "Beyond Code" in one page.
Apr 2007: Justice Gray reviews Beyond Code
Justice Gray of "Gray's Matter" reviews "Beyond Code"

Free Stuff 

Manifesto: 25 Ways to Distinguish Yourself
ChangeThis published my manifesto "25 Ways to Distinguish Yourself" in September 2005
Series: Ways to Distinguish Yourself
This is a series of articles on my blog under the title "Ways to Distinguish Yourself." I have been writing these since Feb 2005
eBook: Personal Branding for Technology Professionals
Personal Branding for Technology Professionals is a 40 page eBook about Personal Branding 101 for technology Professionals
eBook: When you can't earn an MBA
How to get ahead in life when you can't earn an MBA
eBook: Lasting Relationships
A 20-page eBook about how to build long-term relationships

CIOUpdate Columns 

As a columnist for CIOUpdate magazine, I write about technology and careers

Sep 2005: The IT Manager's Dilemma
Taking time to answer the unasked questions can fast-track projects
Oct 2005: Leading Smart IT Professionals
Smart people are, well, smart %u2026 and hard to lead if you're not careful
Nov 2005: Why do software projects always cost more?
A few answers for this nagging question
Dec 2005: Time Management for IT professionals
Should you master handling your "to do" lists or is there something more?
Jan 2006: Personal Branding 101 for IT professionals - Part 1
Work on your skills and personal brand to get ahead in IT
Feb 2006: Personal Branding 101 for IT professionals - Part 2
Here are some tools to get you started on building your personal brand.
Mar 2006: Looking at the big picture
All of us know that we need to look at the "big picture." Here are some questions you can ask about your current projects to look at the forest for the trees.
Apr 2006: Avoiding Global burn-out
Whether we like it or not, globalization is here to stay and with it comes "24/7" burn-out
June 2006: 8 Questions Your SI vendor Needs to Answer
In this article, I talk about asking a few additinoal questions to your new or existing SI vendor to get to the bottom of their claims. When everyone says they are the best, you need to ask them different questions get the "real" picture.
Sep 2006: Sep 2006: Giving and getting help - Part 1
In this part, I cover the aspect of giving help. Although the article is targeted at technology professionals, the concepts have a broader applicability and will cut across all professions.
Oct 2006: Giving and getting help - Part 2
This part covers the art of effectively getting help

Latest Blog postings 

These are from my blog Life Beyond Code - http://blog.lifebeyondcode.com

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by rajesh301

Rajesh Setty is an entrepreneur, investor and author based in Silicon Valley.

Rajesh currently serves as the president of Suggestica (a company that... (more)

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