Who is B. F. Skinner, the Behavior Modification Guy

B.F. Skinner analyzed behavior in animals and in people. He developed a theory that explains how we're conditioned to behave the way we do. He also demonstrated how we can use scientific principles to change the behaviors in others. Skinner did this by applying his theory of reinforcement to behavior. You'll find information about why this is important for people who can't change their own behaviors in the section about shaping behavior.

You'll also find biographical information about Skinner here too. Did you know he started a Commune?

Farther down the page you'll see a collection of videos of and about B.F. Skinner. There you can learn more about how his methods work.

As you read further down the page, you'll find links to important resources about B.F. Skinner and his work. You'll also find links to books by and about Skinner.