Build Your Business By Referral
You too can build your business by referral if you implement "Best Practices."
Read about what the "best" referal marketers are doing to build their referral business.
The information on this lens is very specific and actionable. (Just do it already!)
Did you know that 50% of buying decisions are made with existing relationships?
35% of buyers ASK for a referral before making a purchase.
...that's 85% of the buying decisions made with a referred source or with someone the buyer already knows, likes and trusts!
15% of your business comes from your advertising.
Where are you spending your money?
If you are spending your money on traditional advertising, you might be wasting your investment by not putting your money developing existing relationships and referrals.
What can I learn on this Lens?
Show me the Money!
Business Thank You Cards
Business Thank You Notes - The Mark of a True Professional
Many successful professionals - Joe Girard, Tom Hopkins, Zig Ziglar, Harvey McKay, Bob Burg, and several others - attribute their success to the use of handwritten thank you letters. These handwritten messages can easily be written on personalized note cards. The challenge for most professionals is the time and discipline that it takes to send them.A good practice is to find a way to automate as much of the process as possible while still keeping the message personal.
For this to remain effective you need to be able to personalize the messge, the message must be in your own handwriting and with your own signature.
Let me give you a referral to a tool that I use. I have sent over 500 cards in the last year. Send a real personalized greeting card for free.
22 Strategies to Getting all the Referrals You can Handle
Energize your business with a new strategy each day for the next 22 days
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22 Strategies...all the Referrals You can Handle-Subscribe Now
Endless Referrals
Bob Burg
In this completely updated edition of Endless Referrals, he shows you how to:
Referral Marketing Best Practices
Intentionally Build Your Business by Referral
(This great list provided by David Frey of Marketing Best Practices.
Get More Referrals Now
by Bill Cates
More Business Building Information
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"Talk to Me! Become a fan and leave a comment. Please..."
Visit me on Isle of Squid
What I like best about this lens...
What else I want to know about referrals...
Talk to me. I want to hear from you. What else do you want to know about referrals. What resources would you like to see, have, know about?
ipmarketingllc wrote...
A great lens for traditional business! I strayed away from traditional business and made a choice for the better!
David Hackbarth
Creating Success In Others
Posted May 06, 2008
CliveAnderson wrote...
Great Lens, I could have certainly used your lenses and knowledge some time ago. But I'm not a closed book and know that we should always be learning. Thank You.
Kind Regards
Clive Anderson
Posted April 21, 2008
Christopher_Scott wrote...
Great lens on how to get business by referral. Have you ever heard of Business Networking International?
Posted March 17, 2008
